Wimdu GmbH was a Berlin-based online marketplace for private Guesthouses and vacation rentals, founded in 2011. As a prominent Rocket Internet venture, it rapidly scaled to become a significant European competitor to Airbnb. Wimdu offered a platform for hosts to list their properties and for travelers to book unique accommodations worldwide, with a strong focus on European cities. After a period of intense growth and competition, Wimdu merged with 9flats in 2016. Subsequently, in late 2017, Wimdu was acquired by Novasol, part of Wyndham Vacation Rentals (later Wyndham Destinations, now Travel + Leisure Co.). The Wimdu brand and platform were eventually phased out and integrated into the acquirer's portfolio, ceasing independent operations.
Served as the central hub for technology development, platform operations, marketing, business development, and customer support for its global online rental marketplace.
Typically operated from modern office spaces in Berlin's dynamic startup districts like Kreuzberg, designed to foster collaboration, innovation, and rapid scaling. Specific architectural highlights of its rented offices are not widely publicized.
Characterized by a fast-paced, entrepreneurial, and international startup environment, heavily influenced by its backer Rocket Internet. The culture emphasized aggressive growth, data-driven decisions, and achieving market leadership.
The Berlin HQ was pivotal for Wimdu's strategy to quickly expand across Europe, attract international talent, and develop the technology required to compete in the burgeoning online travel accommodation sector.
During its active years, Wimdu GmbH operated a global online platform, enabling property listings and bookings in numerous countries worldwide, with a strong initial focus on Europe. Its services included online booking management, secure payment processing, multilingual customer support, and localized marketing efforts to attract both hosts and travelers from various international regions. While headquartered in Germany, its digital nature ensured a global reach for users.
Ohlauer Straße 43
Berlin
Berlin
Germany
Address: Specific historical street address not readily available.
Leveraged Lisbon's growing reputation as a tech and shared services hub, providing access to a multilingual talent pool and operational efficiencies for customer-facing functions.
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As of April 2025, Wimdu' leadership includes:
Wimdu has been backed by several prominent investors over the years, including:
Wimdu GmbH ceased independent operations under its original brand several years ago following its acquisition and subsequent integration. Therefore, there have been no executive hires or exits directly attributable to 'Wimdu GmbH' as a standalone operating entity in the last 12 months.
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While Wimdu GmbH is no longer an independent operating entity, email formats commonly used by German tech companies, and likely by Wimdu during its operational period, often followed patterns such as [first_initial][last]@[companydomain].com or [first].[last]@[companydomain].com. Any emails using a @wimdu.com domain are unlikely to be active.
[first].[last]@wimdu.com
Format
max.mustermann@wimdu.com
Example
5%
Success rate
TechCrunch • 2011-06-15
Wimdu, a German-based Airbnb clone incubated by Rocket Internet, secured $90 million in funding led by Kinnevik and Rocket Internet, signaling strong backing for its European expansion....more
TechCrunch • 2016-10-06
Wimdu and 9flats, both European competitors to Airbnb, announced their merger. The move aimed to strengthen their market position and resources amidst increasing competition in the vacation rental sector....more
Handelsblatt Global (Archived / Industry Reports) • 2017-12-19
Wimdu GmbH was acquired by Danish vacation rental company Novasol, a subsidiary of U.S.-based Wyndham Vacation Rentals, in late 2017. This marked a major consolidation move in the European alternative accommodation market....more
PhocusWire • 2018-09-28
Novasol, which had acquired Wimdu, announced that the Wimdu platform would cease operations by the end of 2018, with its business being wound down. This followed a strategic review by the new owners....more
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