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Wilton Brands
What Does Wilton Brands Do?
Wilton Brands LLC is a leading American company specializing in bakeware, cake decorating supplies, and kitchen tools. For nearly a century, Wilton has been empowering home bakers and professional decorators with innovative products, education, and inspiration. Acquired by Dr. Oetker in 2018, Wilton continues its tradition of quality and creativity, offering a wide range of products from pans and decorating tools to icings and sprinkles, making baking and decorating accessible and enjoyable for everyone.
Where Is Wilton Brands's Headquarters?
HQ Function
Serves as the central hub for Wilton Brands' operations, including product development, marketing, sales, and administrative functions for North America.
Notable Features:
Modern office facility designed to foster creativity and collaboration, likely featuring test kitchens and product showrooms.
Work Culture:
A creative and collaborative environment, passionate about baking and crafting, encouraging innovation and teamwork to inspire customers.
HQ Significance:
The headquarters is crucial for strategic decision-making, brand management, and driving innovation in the baking and decorating industry.
Values Reflected in HQ: The headquarters likely reflects Wilton's core values of creativity, quality, customer inspiration, and passion for baking.
Location:
Wilton Brands, as part of the Dr. Oetker family, supports a global presence through extensive distribution networks and retail partnerships. While core operations are based in North America, its products are available in numerous countries worldwide through dedicated international sales teams, distributors, and online retail, reaching baking enthusiasts and professionals across continents.
Street Address:
535 E Diehl Rd
City:
Naperville
State/Province:
IL
Country:
USA
Where Else Does Wilton Brands Operate Around the World?
Woodridge, IL, USA
Address: 2240 W 75th St, Woodridge, IL 60517, USA
Ensures efficient supply chain management and product availability for retailers and direct consumers across the region.
Basingstoke, Hampshire, UK
Address: Wilton Brands UK Ltd, 23 Bennell Court, West Ham Industrial Estate, Basingstoke, Hampshire, RG22 6QN, UK
Supports the expansion and presence of the Wilton brand in the UK and European markets, catering to local consumer needs and retail partnerships.
Buying Intent Signals for Wilton Brands
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Wilton Brands? Meet the Executive Team
As of April 2025, Wilton Brands' leadership includes:
Who's Investing in Wilton Brands?
Wilton Brands has been backed by several prominent investors over the years, including:
What Leadership Changes Has Wilton Brands Seen Recently?
Following its acquisition by Dr. Oetker, executive leadership for Wilton Brands is largely integrated within the parent company's structure. Public announcements of specific Wilton Brands divisional executive changes are infrequent. No major hires or exits specific to a standalone Wilton Brands executive team have been widely publicized in the last 12 months.
What Technology (Tech Stack) Is Used byWilton Brands?
Discover the tools Wilton Brands uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Wilton Brands Email Formats and Examples
Wilton Brands likely utilizes common corporate email formats. The most probable format is [first_initial][last]@wilton.com or [first].[last]@wilton.com.
[first_initial][last]@wilton.com
Format
jdoe@wilton.com
Example
80%
Success rate
What's the Latest News About Wilton Brands?
Wilton Blog • October 26, 2023
Wilton Brands Continues to Innovate with New Holiday Baking Collections
Wilton announced its new line of holiday-themed baking and decorating products, featuring festive sprinkle mixes, character-shaped pans, and new decorating kits designed to inspire creativity for the holiday season....more
PR Newswire • September 10, 2018
Dr. Oetker Acquires Wilton Brands
Dr. Oetker, a family-owned German company, announced its acquisition of Wilton Brands LLC from TowerBrook Capital Partners. This strategic move aimed to expand Dr. Oetker's presence in the US baking market and leverage Wilton's strong brand recognition....more
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