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WillowTree
What Does WillowTree Do?
WillowTree, now part of TELUS International, is a global digital product consultancy renowned for crafting exceptional mobile and web applications, and other digital experiences for the world's leading brands. They partner with clients to design, build, and launch innovative products that drive user engagement and business growth, leveraging expertise in strategy, UX/UI design, software engineering, and emerging technologies. Their focus is on delivering measurable results and creating meaningful digital interactions.
Where Is WillowTree's Headquarters?
HQ Function
Serves as a key innovation and delivery hub, historically the company's central point for leadership, design, and engineering talent, fostering its unique company culture.
Notable Features:
Located in the heart of downtown Charlottesville, the office is known for its modern, open-concept design promoting collaboration, often featuring amenities like common areas, project rooms, and spaces for community engagement.
Work Culture:
Known for a strong 'people-first' culture emphasizing collaboration, continuous learning, craftsmanship, and a passion for creating impactful digital products. The environment is typically dynamic, agile, and supportive.
HQ Significance:
The Charlottesville office is historically significant as the birthplace and growth engine of WillowTree, establishing its reputation for high-quality digital product development and attracting top talent before its acquisition by TELUS International.
Values Reflected in HQ: Innovation, craftsmanship, collaboration, and a strong sense of community are reflected in the office design and company operations originating from this hub.
Location:
As part of TELUS International, WillowTree's capabilities are integrated into a vast global delivery network spanning North America, Europe, Asia, and Latin America. WillowTree historically supported global clients with distributed teams and international offices. This combined global footprint enables the delivery of comprehensive digital strategy, design, and engineering services to international brands across various time zones, leveraging diverse talent pools and extensive regional expertise.
Street Address:
18 W Main St
City:
Charlottesville
State/Province:
VA
Country:
USA
Where Else Does WillowTree Operate Around the World?
Durham, North Carolina/USA
Address: American Tobacco Campus, 300 Blackwell St, Suite 101, Durham, NC 27701
Taps into the rich talent pool of the Research Triangle Park area, supporting East Coast clients and expanding WillowTree's (now TELUS International's) delivery capabilities.
Columbus, Ohio/USA
Address: 445 N High St, Suite 400, Columbus, OH 43215
Serves as a strategic location for client engagement and talent acquisition in the Midwest, supporting regional growth and providing local expertise.
Porto, Portugal
Address: Rua de Santos Pousada 441, 4000-486 Porto, Portugal
Expands WillowTree's (now TELUS International's) global reach, providing nearshore capabilities for European clients and access to a skilled European workforce.
Buying Intent Signals for WillowTree
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading WillowTree? Meet the Executive Team
As of April 2025, WillowTree' leadership includes:
Who's Investing in WillowTree?
WillowTree has been backed by several prominent investors over the years, including:
What Leadership Changes Has WillowTree Seen Recently?
Since its acquisition by TELUS International (completed January 2023), WillowTree's executive team has been integrated into the larger organization. Key leaders have taken on new or expanded roles within TELUS International to continue guiding WillowTree's digital services. In the past 12 months (May 2023 - May 2024), there have been no widely publicized new executive hires directly into, or departures from, the core WillowTree-branded leadership team that originated pre-acquisition. The focus has been on operational synergy and growth under TELUS International.
What Technology (Tech Stack) Is Used byWillowTree?
Discover the tools WillowTree uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WillowTree Email Formats and Examples
WillowTree, as part of TELUS International, aligns with TELUS International's email system for current operations. Historically, WillowTree primarily used email formats based on the willowtreeapps.com domain, such as [first].[last]@willowtreeapps.com or [first_initial][last]@willowtreeapps.com. While legacy addresses might still exist or forward, new communications and current employee emails are more likely to use telusinternational.com domains.
Common historical formats: first.last@willowtreeapps.com, flast@willowtreeapps.com. Current employees likely use formats associated with @telusinternational.com.
Format
Example historical format: jane.doe@willowtreeapps.com. For current employees, a format like john.smith@telusinternational.com would be expected.
Example
75%
Success rate
What's the Latest News About WillowTree?
TELUS International / WillowTree • August 29, 2023
WillowTree Awarded Google Cloud Partner of the Year for Data and Analytics
WillowTree was recognized with the 2023 Google Cloud Partner of the Year Award for Data and Analytics, showcasing its expertise in leveraging Google Cloud to deliver impactful data-driven digital solutions for clients. This highlights WillowTree's continued excellence within the TELUS International family....more
TELUS International • March 12, 2024
TELUS International (including WillowTree capabilities) Partners with Google Cloud to Accelerate Generative AI Adoption
TELUS International announced a partnership with Google Cloud to power its Fuel iX platform, which helps companies accelerate the adoption of generative AI. WillowTree's expertise in digital product development and AI-driven solutions contributes significantly to these advanced offerings....more
Business Wire (TELUS International Press Release) • February 7, 2024
TELUS International (with WillowTree's digital expertise) Named a Leader in Everest Group’s CXM Services PEAK Matrix® Assessment 2024
TELUS International was recognized as a Leader in Everest Group's CXM Services PEAK Matrix Assessment for the fourth consecutive year. This recognition underscores its strong capabilities in customer experience management, enhanced by WillowTree's specialized digital product, design, and engineering expertise....more
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