What Does Williams & Humbert Do?

Total employees280
HeadquartersJerez de la Frontera
Founded1877

Williams & Humbert Ltd. is one of Spain's most historic and prestigious wine and spirits producers, established in 1877 by Sir Alexander Williams and Arthur Humbert. Based in Jerez de la Frontera, the heart of the Sherry Triangle, the company is internationally acclaimed for its high-quality Sherries (including the iconic Dry Sack brand), Brandies de Jerez (notably Gran Duque de Alba), rums, gins, and other spirits. They combine centuries-old traditions of aging and blending with modern winemaking technology. Williams & Humbert's facilities are among the largest in Europe, and their products are exported to numerous countries, reflecting their significant global footprint in the alcoholic beverage industry.

Where Is Williams & Humbert's Headquarters?

Williams & Humbert officeWilliams & Humbert officeWilliams & Humbert officeWilliams & Humbert office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for all winemaking, ageing, bottling, and distribution operations. It also houses administrative offices, a visitor center for tours and tastings, and extensive cellars for sherry and brandy maturation.

Notable Features:

The bodegas are notable for their sheer size (among the largest in Europe), traditional Andalusian architecture, vast solera systems for aging sherry and brandy, and beautiful courtyards. They often host equestrian shows, celebrating local Andalusian culture.

Work Culture:

The work culture at Williams & Humbert likely emphasizes a deep respect for tradition, craftsmanship, and quality, inherited from its long history. It blends this heritage with a professional, internationally-focused business approach. There's a strong sense of pride in their products and the unique Jerezano winemaking traditions.

HQ Significance:

The Jerez headquarters is critically significant as it's where the unique microclimatic conditions and traditional solera aging processes crucial for producing authentic Sherry and Brandy de Jerez are maintained. It's the heart of their production and brand identity.

Values Reflected in HQ: The headquarters reflects values of heritage, quality, authenticity, a commitment to the Jerez region, and a blend of tradition with innovation in winemaking and spirits production.

Location:

Williams & Humbert has a significant global presence, exporting its wide range of products to over 80 countries. Their international operations are supported by a robust network of importers and distributors. Key functions supported globally include international sales, brand marketing and promotion, logistics and supply chain management to ensure their sherries, brandies, rums, and other spirits reach consumers worldwide. They actively participate in international trade fairs and promotional events to strengthen their brand presence.

Street Address:

Carretera Nacional IV, Km. 641.75

City:

Jerez de la Frontera

State/Province:

CĂĄdiz, Andalusia

Country:

Spain

Where Else Does Williams & Humbert Operate Around the World?

Global Markets (various)

Address: Williams & Humbert operates globally primarily through a network of established importers and distributors rather than wholly-owned international offices.

To ensure widespread availability, brand visibility, and market penetration in key international markets across Europe, the Americas, Asia, and other regions.

Buying Intent Signals for Williams & Humbert

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Williams & Humbert? Meet the Executive Team

As of April 2025, Williams & Humbert' leadership includes:

JesĂşs Medina GarcĂ­a de Polavieja - Managing Director (representing the Medina family, owners of Williams & Humbert)
Paola Medina - Technical Director & Winemaker
Eduardo Medina - Director (representing the Medina family)
Ángel Medina - Director (representing the Medina family)

Who's Investing in Williams & Humbert?

Williams & Humbert has been backed by several prominent investors over the years, including:

The Medina Family (Privately owned through Grupo Medina)

What Leadership Changes Has Williams & Humbert Seen Recently?

Hire0
Exits0

As a privately-held, family-owned company, Williams & Humbert typically does not publicize executive changes extensively unless they are of major strategic importance. No significant executive hires or exits have been prominently reported in the last 12 months, suggesting leadership stability.

What Technology (Tech Stack) Is Used byWilliams & Humbert?

Discover the tools Williams & Humbert uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Williams & Humbert Email Formats and Examples

Williams & Humbert likely employs standard corporate email formats. Common structures include [firstinitial][lastname] or [firstname].[lastname] followed by @williams-humbert.com. Direct verification for all employees is not public.

[firstinitial][lastname]@williams-humbert.com (e.g., pmedina@williams-humbert.com for Paola Medina)

Format

amarketing@williams-humbert.com (example of a departmental email)

Example

70%

Success rate

What's the Latest News About Williams & Humbert?

Harpers Wine & Spirit • September 28, 2023

Williams & Humbert unveils Canasta Cream Sherry 20 Year Old VOS

Williams & Humbert has announced the UK launch of its Canasta Cream Sherry 20 Year Old VOS (Very Old Sherry). This new addition to their premium sherry range highlights their expertise in aged sherries....more

The Drinks Report • July 12, 2023

Williams & Humbert presents rum Dos Maderas Luxus 15+15 new edition

Williams & Humbert has unveiled a new edition of its ultra-premium rum, Dos Maderas Luxus 15+15. This highlights the company's diversification and strength in the premium aged spirits category beyond sherry....more

Global Drinks Intel • May 10, 2023

Crema de Alba brand refresh from Williams & Humbert

Williams & Humbert has refreshed the branding for its Crema de Alba brandy-based cream liqueur. The update aims to modernize its appeal while retaining its quality perception....more

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