What Does Williams Group Do?

Total employees850
HeadquartersBolton
Founded1909

Williams Group is a well-established and respected automotive retailer operating primarily in the North West of England. Founded in 1909, the company represents a portfolio of premium automotive brands including BMW, MINI, Jaguar, Land Rover, and BMW Motorrad. Williams Group is known for its commitment to delivering high-quality customer service, offering a wide range of new and used vehicles, and providing comprehensive aftersales services. The group operates through a network of state-of-the-art dealerships and service centers, emphasizing a customer-first approach and long-term relationships.

Where Is Williams Group's Headquarters?

Williams Group officeWilliams Group officeWilliams Group officeWilliams Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

Central hub for strategic planning, financial oversight, human resources, marketing, and operational coordination for the Williams Group's network of automotive dealerships across the North West of England.

Notable Features:

The Bolton site, like other Williams locations, typically features modern showroom facilities compliant with premium brand standards, alongside administrative offices. Specific architectural highlights are dealership-focused, designed to showcase vehicles and provide a premium customer experience.

Work Culture:

Professional, customer-centric, and performance-driven, emphasizing teamwork, brand expertise, and a commitment to service excellence. The culture supports continuous learning to keep pace with automotive innovations and premium brand expectations.

HQ Significance:

The Bolton head office plays a crucial role in maintaining brand consistency, operational efficiency, and strategic direction for one of the UK's long-standing and respected automotive retail groups. It underpins the group's commitment to its customers and brand partners.

Values Reflected in HQ: The headquarters and its operations reflect the group's core values: quality, integrity, customer focus, community engagement, and a passion for the premium automotive brands it represents. The physical space often aims to be welcoming and efficient.

Location:

Williams Group's operations are primarily concentrated within the United Kingdom, specifically in the North West of England. While the automotive brands it represents (BMW, MINI, Jaguar, Land Rover) are global entities with worldwide manufacturing and distribution, Williams Group's direct operational footprint is as a franchised retailer and service provider within its designated UK territory. It does not have international branches under the Williams Group name but supports global brands locally.

Street Address:

302 Raikes Lane

City:

Bolton

State/Province:

Greater Manchester

Country:

United Kingdom

Where Else Does Williams Group Operate Around the World?

Manchester, Greater Manchester, United Kingdom

Address: Williams Manchester, Upper Brook Street, Manchester, M13 9WS

To serve as a key retail and service point for BMW and MINI customers in the Manchester city region, upholding brand standards and providing a full suite of automotive solutions.

Liverpool, Merseyside, United Kingdom

Address: Williams Liverpool, 4 Great Howard Street, Liverpool, L3 7HT

To provide comprehensive automotive sales and aftersales services for BMW and MINI brands to customers in Liverpool and Merseyside, ensuring brand presence and customer satisfaction in this key regional market.

Stockport, Greater Manchester, United Kingdom

Address: Williams Stockport, St Mary's Way, Stockport, SK1 4AQ

To be the primary destination for Jaguar and Land Rover enthusiasts and customers in the Stockport and South Manchester area, offering expert advice and premium services.

Buying Intent Signals for Williams Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Williams Group? Meet the Executive Team

As of April 2025, Williams Group' leadership includes:

Guy Adams - Managing Director

Who's Investing in Williams Group?

Williams Group has been backed by several prominent investors over the years, including:

Williams Group is a privately held company. Historically, it has had significant family involvement and ownership, reflecting its long-standing establishment since 1909. Specific details about private equity or other external investors are not broadly publicized.

What Leadership Changes Has Williams Group Seen Recently?

Hire0
Exits0

As a privately held company, Williams Group does not frequently publicize executive-level changes unless they are of major significance. Based on publicly available information, there have been no widely reported major new hires or departures at the top executive group level in the last 12 months. The leadership team, headed by the Managing Director, appears stable.

What Technology (Tech Stack) Is Used byWilliams Group?

Discover the tools Williams Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Williams Group Email Formats and Examples

Williams Group likely utilizes standardized email formats for its employees, typically incorporating the employee's name and the company's domain. Given their representation of multiple brands, emails might also originate from brand-specific dealership domains (e.g., williamsbmw.co.uk). Common professional formats are generally adopted.

Common formats: [first].[last]@[williamsbrand].co.uk (e.g., john.doe@williamsbmw.co.uk) or [firstinitial][last]@williamsgroup.co.uk (e.g. jdoe@williamsgroup.co.uk)

Format

jane.doe@williamsbmw.co.uk

Example

75%

Success rate

What's the Latest News About Williams Group?

Business Live • January 19, 2024

Williams Group: Turnover tops £280m at BMW dealership chain Williams Group

Williams Group, a prominent BMW dealership chain in the North West, achieved a turnover exceeding £280 million for its 2022 financial year, according to recently filed accounts. The family-run business, established in 1909, also saw its pre-tax profits rise significantly to £7.1m from £4.6m in the prior year....more

AM Online (Automotive Management) • March 24, 2023

Williams Group reports record £281m turnover in 2022 annual financial results

North West-based premium car retail group Williams Group has reported a record turnover of £281 million and pre-tax profits up by 52.7% to £7.1m in annual financial results for 2022. The group, which operates BMW, Mini, Jaguar, Land Rover and BMW Motorrad franchises, attributed its success to strong market conditions and robust demand....more

Insider Media Limited • November 16, 2023

Williams Group: BMW retailer secures Bolton land for new Motorrad showroom

Williams BMW has secured a parcel of land in Bolton for the development of a new BMW Motorrad showroom. The existing Williams BMW and Mini centre on Bolton's Raikes Lane will see the motorcycle division relocate to a new standalone facility on the adjacent plot....more

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