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Williams Group is a well-established and respected automotive retailer operating primarily in the North West of England. Founded in 1909, the company represents a portfolio of premium automotive brands including BMW, MINI, Jaguar, Land Rover, and BMW Motorrad. Williams Group is known for its commitment to delivering high-quality customer service, offering a wide range of new and used vehicles, and providing comprehensive aftersales services. The group operates through a network of state-of-the-art dealerships and service centers, emphasizing a customer-first approach and long-term relationships.
Central hub for strategic planning, financial oversight, human resources, marketing, and operational coordination for the Williams Group's network of automotive dealerships across the North West of England.
The Bolton site, like other Williams locations, typically features modern showroom facilities compliant with premium brand standards, alongside administrative offices. Specific architectural highlights are dealership-focused, designed to showcase vehicles and provide a premium customer experience.
Professional, customer-centric, and performance-driven, emphasizing teamwork, brand expertise, and a commitment to service excellence. The culture supports continuous learning to keep pace with automotive innovations and premium brand expectations.
The Bolton head office plays a crucial role in maintaining brand consistency, operational efficiency, and strategic direction for one of the UK's long-standing and respected automotive retail groups. It underpins the group's commitment to its customers and brand partners.
Williams Group's operations are primarily concentrated within the United Kingdom, specifically in the North West of England. While the automotive brands it represents (BMW, MINI, Jaguar, Land Rover) are global entities with worldwide manufacturing and distribution, Williams Group's direct operational footprint is as a franchised retailer and service provider within its designated UK territory. It does not have international branches under the Williams Group name but supports global brands locally.
302 Raikes Lane
Bolton
Greater Manchester
United Kingdom
Address: Williams Manchester, Upper Brook Street, Manchester, M13 9WS
To serve as a key retail and service point for BMW and MINI customers in the Manchester city region, upholding brand standards and providing a full suite of automotive solutions.
Address: Williams Liverpool, 4 Great Howard Street, Liverpool, L3 7HT
To provide comprehensive automotive sales and aftersales services for BMW and MINI brands to customers in Liverpool and Merseyside, ensuring brand presence and customer satisfaction in this key regional market.
Address: Williams Stockport, St Mary's Way, Stockport, SK1 4AQ
To be the primary destination for Jaguar and Land Rover enthusiasts and customers in the Stockport and South Manchester area, offering expert advice and premium services.
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As of April 2025, Williams Group' leadership includes:
Williams Group has been backed by several prominent investors over the years, including:
As a privately held company, Williams Group does not frequently publicize executive-level changes unless they are of major significance. Based on publicly available information, there have been no widely reported major new hires or departures at the top executive group level in the last 12 months. The leadership team, headed by the Managing Director, appears stable.
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Williams Group likely utilizes standardized email formats for its employees, typically incorporating the employee's name and the company's domain. Given their representation of multiple brands, emails might also originate from brand-specific dealership domains (e.g., williamsbmw.co.uk). Common professional formats are generally adopted.
Common formats: [first].[last]@[williamsbrand].co.uk (e.g., john.doe@williamsbmw.co.uk) or [firstinitial][last]@williamsgroup.co.uk (e.g. jdoe@williamsgroup.co.uk)
Format
jane.doe@williamsbmw.co.uk
Example
75%
Success rate
Business Live • January 19, 2024
Williams Group, a prominent BMW dealership chain in the North West, achieved a turnover exceeding £280 million for its 2022 financial year, according to recently filed accounts. The family-run business, established in 1909, also saw its pre-tax profits rise significantly to £7.1m from £4.6m in the prior year....more
AM Online (Automotive Management) • March 24, 2023
North West-based premium car retail group Williams Group has reported a record turnover of £281 million and pre-tax profits up by 52.7% to £7.1m in annual financial results for 2022. The group, which operates BMW, Mini, Jaguar, Land Rover and BMW Motorrad franchises, attributed its success to strong market conditions and robust demand....more
Insider Media Limited • November 16, 2023
Williams BMW has secured a parcel of land in Bolton for the development of a new BMW Motorrad showroom. The existing Williams BMW and Mini centre on Bolton's Raikes Lane will see the motorcycle division relocate to a new standalone facility on the adjacent plot....more
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