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William Hill
What Does William Hill Do?
William Hill is one of the most recognized and trusted brands in the global betting and gaming industry, with a rich heritage dating back to 1934. Originally established in the UK, it has grown into an international business offering online sports betting, casino games, poker, and bingo. Following acquisitions, William Hill's non-US (International) operations are now part of 888 Holdings plc, a leading global online betting and gaming company, while its US operations are owned by Caesars Entertainment. The brand continues to be synonymous with sports betting excellence, innovation, and a commitment to providing a safe and enjoyable experience for its customers.
Where Is William Hill's Headquarters?
HQ Function
Serves as a major operational and digital hub for William Hill's international business (under 888 Holdings), focusing on technology, product development, marketing, and customer operations for the European market.
Notable Features:
Modern office spaces designed for collaboration and innovation, housing significant technology and digital marketing teams. Often features branding reflecting William Hill's sporting heritage.
Work Culture:
Dynamic and fast-paced, typical of the tech and gaming industries, with a focus on teamwork, innovation in product development, and a strong emphasis on the customer experience. Efforts are made to foster an inclusive and engaging environment.
HQ Significance:
The London office is significant for maintaining the brand's strong presence in the UK market, driving digital innovation, and managing key European operations under 888 Holdings.
Values Reflected in HQ: Innovation, customer focus, and a drive for market leadership in the digital betting space.
Location:
William Hill, through 888 Holdings (International) and Caesars Entertainment (US), operates globally. Its international arm has a strong presence in regulated markets across Europe, particularly the UK, Spain, and Italy, and is expanding in other regions. Functions supported globally include online sports betting, casino and gaming products, customer support, technology development, marketing, and regulatory compliance. In the US, the William Hill brand, operated by Caesars Entertainment, offers sports betting in numerous states where it is legal.
Street Address:
1 Bedford Avenue
City:
London
State/Province:
Greater London
Country:
United Kingdom
Where Else Does William Hill Operate Around the World?
Leeds, United Kingdom
Address: St Johns House, 2-10 Merrion Street, Leeds, LS2 8PA, UK
Serves as a critical hub for UK operations, leveraging the talent pool in Leeds for various essential services and technological development.
Gibraltar
Address: 601-701 Europort, Gibraltar, GX11 1AA
Strategic location for online gaming companies due to its regulatory environment and status as a key European gaming hub.
Krakow, Poland
Address: ul. Zabłocie 43A, 30-701 Kraków, Poland
Access to a strong pool of tech talent in Central Europe, driving innovation and platform development for global operations.
Las Vegas, Nevada, USA
Address: Part of Caesars Entertainment operations, specific William Hill US offices integrated.
Central to the US sports betting market, Las Vegas serves as a major hub for gaming innovation and operations.
Buying Intent Signals for William Hill
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading William Hill? Meet the Executive Team
As of April 2025, William Hill' leadership includes:
Who's Investing in William Hill?
William Hill has been backed by several prominent investors over the years, including:
What Leadership Changes Has William Hill Seen Recently?
888 Holdings has experienced significant leadership renewal in the past year, including the appointment of a new CEO and CFO. These changes are aimed at driving the company's 'Value Creation Plan', focusing on integrating William Hill effectively and achieving sustainable growth in a competitive global market.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byWilliam Hill?
Discover the tools William Hill uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
William Hill Email Formats and Examples
William Hill, as part of 888 Holdings, likely utilizes standard corporate email formats. The most common professional email format is typically a combination of the employee's first and last name. For roles within William Hill specifically, emails might use the @williamhill.com domain, while corporate roles at the parent company would use @888holdings.com.
[firstname].[lastname]@williamhill.com
Format
jane.doe@williamhill.com
Example
85%
Success rate
What's the Latest News About William Hill?
Reuters • April 25, 2024
William Hill owner 888's revenue falls in Q1 as UK online rules bite
888 Holdings, owner of William Hill, reported a 3% fall in first-quarter revenue, citing the impact of new safer gambling rules in the UK and a temporary exit from the Netherlands. However, the company noted strong customer engagement and growth in its William Hill brand within its core markets....more
iGB (iGaming Business) • March 26, 2024
888 Value Creation Plan targets profitability and growth
888 Holdings CEO Per Widerström unveiled a new multi-year 'Value Creation Plan' for the group, including William Hill. The strategy focuses on maximizing the potential of its core brands, achieving operational excellence, and delivering sustainable, profitable growth with specific financial targets for 2027....more
SBC News • May 1, 2024
William Hill enhances retail experience with Plus card app integration
William Hill announced an upgrade to its retail customer experience by integrating its Plus card functionalities more deeply within its mobile app. This move aims to bridge the gap between its online and retail offerings, providing a more seamless betting journey for customers....more
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