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Willful
What Does Willful Do?
Willful is a leading online platform that simplifies the process of creating legally valid wills and estate planning documents in Canada. They offer an accessible and affordable alternative to traditional estate planning methods, empowering individuals to take control of their legacy. Willful guides users through a step-by-step process, allowing them to create customized wills, power of attorney documents, and other essential estate planning documents from the comfort of their own homes.
Where Is Willful's Headquarters?
HQ Function
Serves as the central hub for Willful's operations, including software development, customer support, marketing, and executive leadership.
Notable Features:
The office is located in a modern, collaborative workspace that fosters innovation and teamwork.
Work Culture:
The work culture at Willful HQ emphasizes innovation, customer-centricity, and a supportive environment. They promote collaboration, transparency, and continuous learning.
HQ Significance:
The Toronto headquarters is significant as it represents Willful's roots and commitment to providing accessible estate planning solutions to Canadians.
Values Reflected in HQ: The headquarters reflects Willful's values of accessibility, innovation, and customer empowerment.
Location:
Currently, Willful focuses on serving the Canadian market. Their online platform allows them to support customers across all provinces and territories in Canada. Future expansion to other countries is a possibility.
Street Address:
46 Spadina Ave Suite 300
City:
Toronto
State/Province:
Ontario
Country:
Canada
Where Else Does Willful Operate Around the World?
N/A - Willful primarily operates from its Toronto headquarters and supports a remote workforce across Canada.
Address: N/A
N/A
Buying Intent Signals for Willful
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Willful? Meet the Executive Team
As of April 2025, Willful' leadership includes:
Who's Investing in Willful?
Willful has been backed by several prominent investors over the years, including:
What Leadership Changes Has Willful Seen Recently?
There is no widely available information about significant executive hires or exits at Willful in the past 12 months.
What Technology (Tech Stack) Is Used byWillful?
Discover the tools Willful uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Willful Email Formats and Examples
The most common email format used by Willful appears to be a combination of first name and last name.
[first].[last]@willful.co
Format
erin.bury@willful.co
Example
60%
Success rate
What's the Latest News About Willful?
BetaKit • September 20, 2022
Willful acquires legal tech startup Griefcase to enhance estate planning offering
Willful has acquired Griefcase, a Canadian legal tech startup that helps people navigate the administrative, financial, and legal tasks required when someone dies....more
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