What Does Willem II Do?

Total employees150
HeadquartersTilburg
Founded1896

Willem II is a historic professional football club from Tilburg, Netherlands, founded in 1896. The club, named after Dutch King William II, competes in the top tiers of Dutch football and plays its home matches at the Koning Willem II Stadion. Known for its passionate supporters (the 'Tricolores') and a rich heritage, Willem II focuses on both competitive success and community engagement, with a significant emphasis on youth development through its academy.

Where Is Willem II's Headquarters?

Willem II officeWillem II officeWillem II officeWillem II office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main hub for all club operations, including administrative functions, matchday events, first-team activities, commercial operations, and fan engagement.

Notable Features:

The Koning Willem II Stadion, with a capacity of approximately 14,700, featuring modern spectator facilities, business lounges, press areas, and integrated club offices. The complex also supports training activities.

Work Culture:

A dynamic, passionate, and performance-driven environment, deeply rooted in football culture. Emphasis on teamwork, community connection, and upholding the club's traditions and ambitions.

HQ Significance:

The Koning Willem II Stadion is the symbolic heart of the club, a gathering place for its loyal fanbase, and the primary venue for its sporting achievements. It represents the club's identity within Tilburg and Dutch football.

Values Reflected in HQ: The headquarters and stadium operations reflect values such as local pride ('Trots van het Zuiden'), ambition, community spirit, respect, and a commitment to developing football talent.

Location:

While primarily focused on Dutch football, Willem II maintains a global presence through its international fanbase, digital engagement platforms, and scouting network for identifying talent worldwide. The club's merchandise is available internationally, and historically, it has participated in European competitions, raising its profile abroad.

Street Address:

Goirleseweg 34

City:

Tilburg

State/Province:

North Brabant

Country:

Netherlands

Where Else Does Willem II Operate Around the World?

Tilburg, North Brabant/Netherlands

Address: Facilities adjacent to or integrated with Koning Willem II Stadion, Goirleseweg, Tilburg

Serves as the primary center for athletic development, tactical preparation, and nurturing young talent from the region and beyond, ensuring a pipeline of players for the first team.

Buying Intent Signals for Willem II

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Willem II? Meet the Executive Team

As of April 2025, Willem II' leadership includes:

Merijn Goris - Algemeen Directeur (General Director)
Tom Caluwé - Technisch Directeur (Technical Director) (effective July 1, 2024)
Berry van Gool - Manager Financiën & Organisatie (Manager Finance & Organization)
Jos de Kruif - Manager Commerciële Zaken (Manager Commercial Affairs)

Who's Investing in Willem II?

Willem II has been backed by several prominent investors over the years, including:

Willem II operates under a foundation structure (Stichting Betaald Voetbal Willem II) and is not owned by private equity investors in the traditional sense. Its financial stability is supported by revenue from sponsorships, broadcasting rights, ticket sales, merchandise, and transfers, rather than direct equity investment from specific entities.

What Leadership Changes Has Willem II Seen Recently?

Hire2
Exits2

Willem II has seen significant changes in its top management over the past year, particularly in the roles of General Director and Technical Director, reflecting a period of strategic transition for the club.

Departures

Martin van Geel, Martin van Geel stepped down as General Director at the end of the 2023-2024 season.
Teun Jacobs, Teun Jacobs departed from his role as Technical Director.

New Appointments:

Merijn Goris, Merijn Goris appointed as new General Director.
Tom Caluwé, Tom Caluwé announced as the new Technical Director, to officially start on July 1, 2024.

What Technology (Tech Stack) Is Used byWillem II?

Discover the tools Willem II uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Willem II Email Formats and Examples

Willem II likely utilizes standard professional email formats for its staff, typically combining elements of an employee's name with the official club domain @willem-ii.nl. Common structures include first initial followed by last name, or full first name followed by last name.

[firstinitial].[lastname]@willem-ii.nl

Format

j.devries@willem-ii.nl

Example

70%

Success rate

What's the Latest News About Willem II?

ESPN.nl • May 10, 2024

Willem II Secures Promotion to Eredivisie

Willem II confirmed their return to the Eredivisie, the top tier of Dutch football, after a two-year absence. They secured promotion by winning the Keuken Kampioen Divisie title in the 2023-2024 season, culminating in a decisive victory....more

willem-ii.nl • May 15, 2024

Willem II Appoints Tom Caluwé as New Technical Director

Willem II announced that Tom Caluwé will be the club's new Technical Director. He will officially begin his duties on July 1, 2024, taking over a crucial role in the club's football operations and strategy....more

willem-ii.nl • June 3, 2024

Willem II Announces First Pre-Season Friendly Match

Willem II has scheduled its first pre-season friendly match against SC Helmond Sport on July 6th as part of their preparations for the upcoming Eredivisie season. The match will be played at the home of RKSV Sarto in Tilburg....more

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