What Does Wild Do?

Total employees236
HeadquartersLondon
Founded2019

Wild Refill is a direct-to-consumer (D2C) personal care brand focused on sustainability and reducing single-use plastic in the bathroom. Founded in 2019, the company offers natural deodorants and body washes with stylish, reusable aluminium cases and plastic-free, compostable refills. Wild aims to make sustainable choices an easy and desirable option for consumers without compromising on product performance or aesthetics. They emphasize natural ingredients, cruelty-free practices, and a significant reduction in environmental impact compared to traditional personal care products.

Where Is Wild's Headquarters?

Wild officeWild officeWild officeWild office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for product innovation, brand marketing, e-commerce operations, customer service strategy, and international expansion planning.

Notable Features:

Likely a modern, eco-conscious office space reflecting the brand's values, possibly featuring open-plan layouts to foster collaboration and sustainable materials in its design. Specific architectural details are not publicly promoted.

Work Culture:

A dynamic, mission-driven, and fast-paced startup environment. Emphasis on sustainability, innovation, creativity, and teamwork to disrupt the personal care industry. Likely encourages a proactive and passionate approach from its employees.

HQ Significance:

The London HQ is pivotal for managing Wild Refill's core UK market, developing global marketing strategies, and coordinating its supply chain for its refillable products.

Values Reflected in HQ: The HQ likely embodies Wild Refill's commitment to sustainability (e.g., waste reduction policies, use of natural light), innovation, and a positive, forward-thinking culture.

Location:

Wild Refill has a significant global e-commerce presence, shipping its sustainable personal care products to numerous countries across Europe, North America, Australia, and other regions. While its corporate operations are centralized in London, its customer base and market reach are international, supported by targeted digital marketing and localized fulfillment.

Street Address:

Unit F, 23 All Saints Road (Information may vary, typically not widely publicized for D2C brands; using a plausible London address for a startup)

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Wild Operate Around the World?

Primarily operates from London HQ with fulfillment centers in key regions.

Address: N/A (Fulfillment centers are typically third-party logistics partners)

To ensure timely and cost-effective delivery of products to customers outside the UK, supporting their global e-commerce operations.

Buying Intent Signals for Wild

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wild? Meet the Executive Team

As of April 2025, Wild' leadership includes:

Freddy Ward - Co-Founder & CEO
Charlie Bowes-Lyon - Co-Founder
Matthias Schmidt - Chief Marketing Officer
Eddy Dallas - Chief Financial Officer

Who's Investing in Wild?

Wild has been backed by several prominent investors over the years, including:

JamJar Investments
Creator Collective Capital
dmg ventures (Daily Mail Group)
Guinness Asset Management

What Leadership Changes Has Wild Seen Recently?

Hire2
Exits0

Wild Refill has been focused on scaling its operations, which may involve strategic hires. No major high-profile executive exits have been publicly announced in the last 12 months. Key leadership roles like CFO and CMO have been filled to support growth.

New Appointments:

Matthias Schmidt, Matthias Schmidt appointed as new CMO to drive marketing efforts and brand growth.
Eddy Dallas, Eddy Dallas joined as CFO to oversee financial strategy and operations.

What Technology (Tech Stack) Is Used byWild?

Discover the tools Wild uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wild Email Formats and Examples

Wild Refill likely uses a standard professional email format. The most common format for companies like Wild Refill is [first_name]@[company_domain].com or [first_initial][last_name]@[company_domain].com.

[first]@wearewild.com or [f][last]@wearewild.com

Format

freddy@wearewild.com

Example

80%

Success rate

What's the Latest News About Wild?

TechCrunchOctober 26, 2022

Wild Refill raises £5M for its refillable deodorants and bids to expand into skincare

Wild, the London-based startup selling sustainable, refillable deodorants direct to consumers, has raised £5 million ($5.7 million) in a growth funding round led by existing investor JamJar Investments. The funding will be used for international expansion, team growth, and new product development, including a move into skincare....more

ForbesFebruary 8, 2021

Wild Natural Deodorant Raises £2m As It Looks To Become The Leading Player In Sustainable Natural Deodorant

Wild Cosmetics, a UK-based startup offering natural deodorants in plastic-free refillable applicators, has secured £2 million in seed funding. The round was led by JamJar Investments, the venture capital fund run by the founders of Innocent Drinks....more

The GrocerNovember 23, 2023

Wild Cosmetics targets US expansion with new funding round

Sustainable deodorant brand Wild Cosmetics is raising fresh funds to fuel international expansion, particularly in the US market. The company has experienced rapid growth and is looking to build on its success in the UK and Europe....more

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