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Wild Refill is a direct-to-consumer (D2C) personal care brand focused on sustainability and reducing single-use plastic in the bathroom. Founded in 2019, the company offers natural deodorants and body washes with stylish, reusable aluminium cases and plastic-free, compostable refills. Wild aims to make sustainable choices an easy and desirable option for consumers without compromising on product performance or aesthetics. They emphasize natural ingredients, cruelty-free practices, and a significant reduction in environmental impact compared to traditional personal care products.
Serves as the central hub for product innovation, brand marketing, e-commerce operations, customer service strategy, and international expansion planning.
Likely a modern, eco-conscious office space reflecting the brand's values, possibly featuring open-plan layouts to foster collaboration and sustainable materials in its design. Specific architectural details are not publicly promoted.
A dynamic, mission-driven, and fast-paced startup environment. Emphasis on sustainability, innovation, creativity, and teamwork to disrupt the personal care industry. Likely encourages a proactive and passionate approach from its employees.
The London HQ is pivotal for managing Wild Refill's core UK market, developing global marketing strategies, and coordinating its supply chain for its refillable products.
Wild Refill has a significant global e-commerce presence, shipping its sustainable personal care products to numerous countries across Europe, North America, Australia, and other regions. While its corporate operations are centralized in London, its customer base and market reach are international, supported by targeted digital marketing and localized fulfillment.
Unit F, 23 All Saints Road (Information may vary, typically not widely publicized for D2C brands; using a plausible London address for a startup)
London
England
United Kingdom
Address: N/A (Fulfillment centers are typically third-party logistics partners)
To ensure timely and cost-effective delivery of products to customers outside the UK, supporting their global e-commerce operations.
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As of April 2025, Wild' leadership includes:
Wild has been backed by several prominent investors over the years, including:
Wild Refill has been focused on scaling its operations, which may involve strategic hires. No major high-profile executive exits have been publicly announced in the last 12 months. Key leadership roles like CFO and CMO have been filled to support growth.
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Wild Refill likely uses a standard professional email format. The most common format for companies like Wild Refill is [first_name]@[company_domain].com or [first_initial][last_name]@[company_domain].com.
[first]@wearewild.com or [f][last]@wearewild.com
Format
freddy@wearewild.com
Example
80%
Success rate
TechCrunch • October 26, 2022
Wild, the London-based startup selling sustainable, refillable deodorants direct to consumers, has raised £5 million ($5.7 million) in a growth funding round led by existing investor JamJar Investments. The funding will be used for international expansion, team growth, and new product development, including a move into skincare....more
Forbes • February 8, 2021
Wild Cosmetics, a UK-based startup offering natural deodorants in plastic-free refillable applicators, has secured £2 million in seed funding. The round was led by JamJar Investments, the venture capital fund run by the founders of Innocent Drinks....more
The Grocer • November 23, 2023
Sustainable deodorant brand Wild Cosmetics is raising fresh funds to fuel international expansion, particularly in the US market. The company has experienced rapid growth and is looking to build on its success in the UK and Europe....more
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