Wildling Shoes GmbH is a German footwear company co-founded in 2015 by Anna and Ran Yona. The company is dedicated to designing and producing minimal shoes that promote natural foot movement and healthy foot development for children and adults. Wildling Shoes emphasizes sustainability through the use of natural, renewable, and recycled materials, and ethical, transparent production, primarily within Europe (Portugal). Their unique shoe construction offers a barefoot feel, providing protection while allowing maximum foot freedom and sensory feedback. Wildling Shoes operates with a strong direct-to-consumer e-commerce model and has cultivated a passionate community around its brand values of ecological consciousness, fairness, and mindful living.
The Engelskirchen headquarters, known as the 'Fuchsbau' (Fox Den), serves as the central hub for company administration, design and product development, marketing strategy, customer service leadership, and overall operational management.
The headquarters is situated in a creatively repurposed former factory building, reflecting the brand's blend of rustic charm and modern sustainable thinking. The space is designed to be collaborative and inspiring, often featuring natural materials and elements that echo the brand's connection to nature.
Wildling Shoes fosters a purpose-driven work culture built on values of sustainability, transparency, collaboration, and mutual respect. It encourages agile working methods, open communication, and empowers employees to contribute to the company's mission of creating a positive impact.
The headquarters in Engelskirchen is the heart of Wildling Shoes, where the initial vision was born and where the company's innovative spirit and commitment to its core principles are cultivated and disseminated across all operations.
Wildling Shoes GmbH maintains a significant global presence primarily through its international e-commerce platform, shipping to customers in numerous countries across Europe, North America, and other regions. They support this with localized websites, international customer service, and targeted marketing efforts. While their physical operations (HQ, production partnerships, main warehouse) are Europe-centric, their sales, community engagement, and brand reach are distinctly international.
Hauptstraße 38
Engelskirchen
North Rhine-Westphalia
Germany
Address: Friesenwall 1, 50672 Köln, Germany
To serve the significant customer base in the Cologne metropolitan area, enhance brand visibility in a major German city, and act as a community hub for Wildling enthusiasts.
Address: Kollwitzstraße 48, 10405 Berlin, Germany
To cater to the diverse Berlin market, increase accessibility for East German customers, and provide a physical space for brand interaction and community events in the capital region.
Address: Kölner Str. 100, 51766 Engelskirchen, Germany
To centralize and optimize the company's warehousing and distribution operations, ensuring efficient delivery and returns processing crucial for their e-commerce model.
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As of April 2025, Wildling Shoes GmbH' leadership includes:
Wildling Shoes GmbH has been backed by several prominent investors over the years, including:
As a privately held GmbH, Wildling Shoes does not typically publicize internal executive team changes unless they are of major strategic significance. No major public announcements regarding executive new hires or exits have been noted in the last 12 months. The founding team, Anna and Ran Yona, remain the key leaders.
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Wildling Shoes GmbH likely employs standard professional email formats for its staff. A common pattern for German companies is using the first name and last name, or initials, separated by a dot or concatenated.
[first].[last]@wildling.shoes
Format
anna.yona@wildling.shoes
Example
70%
Success rate
FashionUnited DE • February 16, 2024
Wildling Shoes announced the opening of its new retail store in Leipzig, Germany. This move signifies the company's ongoing strategy to enhance its physical retail footprint, allowing more customers to experience the brand and its minimalist footwear directly in key urban centers....more
RP Online • September 27, 2023
Wildling Shoes expanded its network of physical stores by opening a new location in Düsseldorf. This store aims to provide customers in the Rhine-Ruhr metropolitan region with direct access to their products and personalized fitting advice, complementing their strong online sales channel....more
Wildling Shoes Blog / B Corp Directory • March 15, 2022
Wildling Shoes GmbH officially became a Certified B Corporation, meeting high standards of social and environmental performance, transparency, and accountability. This certification underscores their long-standing commitment to sustainable practices and ethical business operations....more
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