What Does WildBrain Do?

Total employees861
HeadquartersHalifax
FoundedN/A

WildBrain is a Canadian-based global leader in kids' and family entertainment. The company specializes in content creation, distribution, and licensing, owning one of the world's most extensive independent libraries of children's intellectual property. Iconic brands under WildBrain include Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, and Degrassi. WildBrain also operates WildBrain Spark, a premier AVOD network on YouTube and YouTube Kids, engaging millions of children globally with its diverse content portfolio.

Where Is WildBrain's Headquarters?

WildBrain officeWildBrain officeWildBrain officeWildBrain office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Halifax headquarters houses key corporate functions, including executive leadership, strategic planning, finance, legal, and administrative operations supporting WildBrain's global entertainment activities.

Notable Features:

Located in Summit Place, a modern office building in downtown Halifax, offering a professional environment with views of the Halifax Harbour. It's strategically positioned in a key business district.

Work Culture:

WildBrain's headquarters fosters a creative, collaborative, and dynamic work environment. The culture is driven by a passion for children's entertainment, innovation in content, and a global mindset.

HQ Significance:

As the nerve center of WildBrain, the Halifax HQ is significant for its role in steering the company's global strategy, managing its vast IP library, and coordinating international production, distribution, and licensing efforts.

Values Reflected in HQ: The headquarters' operations reflect WildBrain's core values of creativity, storytelling excellence, global collaboration, and a commitment to delivering high-quality, engaging content for kids and families worldwide.

Location:

WildBrain maintains a significant global presence, supporting functions such as animation and live-action content production, worldwide distribution to linear broadcasters and digital platforms (SVOD/AVOD), global brand licensing and merchandising through its WildBrain CPLG division, and digital-first content creation and management via WildBrain Spark. Its operations and partnerships span North America, Europe, Asia-Pacific, Latin America, and other international territories, ensuring its beloved brands reach children and families across the globe.

Street Address:

Summit Place, 1601 Lower Water Street, Suite 500

City:

Halifax

State/Province:

Nova Scotia

Country:

Canada

Where Else Does WildBrain Operate Around the World?

Toronto, Ontario, Canada

Address: Queen's Quay Terminal, 207 Queen's Quay West, Suite 550, Toronto, ON M5J 1A7, Canada

Serves as a critical center for North American operations, particularly for English-language content creation and business development within the Canadian and US entertainment markets.

Vancouver, British Columbia, Canada

Address: 380 West 5th Avenue, Vancouver, BC V5Y 1J5, Canada

Functions as WildBrain's primary animation production powerhouse, leveraging Vancouver's rich ecosystem of animation professionals and technology.

London, United Kingdom

Address: First Floor, 55 Ludgate Hill, London, EC4M 7JW, UK

Serves as the hub for European operations, managing digital content strategy, brand licensing, and distribution across Europe, the Middle East, and Africa (EMEA).

Los Angeles, California, USA

Address: 9401 Wilshire Blvd, Suite 600, Beverly Hills, CA 90212, USA

Provides a crucial presence in the heart of Hollywood, facilitating access to creative talent, production partners, and opportunities in the large US market.

Buying Intent Signals for WildBrain

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading WildBrain? Meet the Executive Team

As of April 2025, WildBrain' leadership includes:

Josh Scherba - President and Chief Executive Officer
Aaron Ames - Chief Financial Officer
Deirdre Brennan - Chief Operating Officer
Stephanie Betts - Chief Content Officer
Anne Loi - EVP, M&A and Chief Commercial Officer
Kate Smith - EVP, Audience, WildBrain Spark
Maarten Weck - EVP & MD, WildBrain CPLG
Danielle Neath - EVP, People & Culture

Who's Investing in WildBrain?

WildBrain has been backed by several prominent investors over the years, including:

Publicly Traded on Toronto Stock Exchange (TSX: WILD)
Fine Capital Partners, L.P. (Significant historical shareholder)
Royce & Associates, LP
Various other institutional and individual shareholders

What Leadership Changes Has WildBrain Seen Recently?

Hire3
Exits0

WildBrain has focused on strengthening its leadership team over the past year through key senior appointments and strategic internal promotions to drive content innovation, international growth, and operational excellence. No major C-suite departures were publicly announced during this period, indicating stability in top leadership.

New Appointments:

Max Tang, Max Tang appointed as Managing Director for China to drive growth in the region.
Richard Rowe, Richard Rowe joined as SVP, International Development to expand WildBrain's global content reach.
Stephanie Betts, Stephanie Betts promoted from EVP Content and Current Series to Chief Content Officer.
Deirdre Brennan, Deirdre Brennan promoted from EVP Content Partnerships to Chief Operating Officer.
Lorna Withrington, Lorna Withrington appointed as VP Development – Animation to bolster creative pipeline.

What Technology (Tech Stack) Is Used byWildBrain?

Discover the tools WildBrain uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WildBrain Email Formats and Examples

WildBrain commonly uses the 'first.last' email format for its employees. This is a prevalent structure in many corporations for professional communication.

first.last@wildbrain.com

Format

josh.scherba@wildbrain.com

Example

85%

Success rate

What's the Latest News About WildBrain?

Animation Magazine • May 2, 2024

WildBrain Inks Deals for New ‘Strawberry Shortcake’ Series & Classic Library Titles

WildBrain announced new distribution deals for its latest Strawberry Shortcake series, 'Berry in the Big City,' alongside agreements for its extensive classic library titles. These sales to global broadcasters and streaming platforms underscore continued demand for WildBrain's new and legacy children's content....more

C21Media • April 23, 2024

WildBrain CPLG to rep The Emoji Company across Nordics, CEE and Benelux

WildBrain's dedicated licensing agency, WildBrain CPLG, has secured representation rights for The Emoji Company across the Nordic, Central and Eastern European (CEE), and Benelux regions, further expanding its diverse portfolio of consumer product brands....more

Kidscreen • February 7, 2024

WildBrain Television greenlights new Slugterra shorts

WildBrain Television has commissioned a new series of 20 five-minute CG-animated shorts for its popular action-comedy property 'Slugterra.' The new shorts are slated to premiere on WildBrainTV in Canada during 2024 before rolling out internationally....more

Playback Online • November 14, 2023

WildBrain announces executive promotions, Q1 financials

WildBrain announced key executive promotions, including Stephanie Betts to Chief Content Officer and Deirdre Brennan to Chief Operating Officer. The company also reported its first-quarter financial results for fiscal 2024, highlighting ongoing investments in content and brand development....more

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