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Wild Zora's Overview

Total employees30
HeadquartersLoveland
Founded2014

Wild Zora Foods is a Colorado-based company renowned for its creation of healthy, Paleo-certified snacks, primarily focusing on meat and veggie bars. Founded by Zora and Josh Tabin, the company emerged from a desire to provide nutritious, convenient, and tasty snack options for their family and others seeking minimally processed, real-food alternatives. Their products typically combine grass-fed or free-range meats with organic fruits and vegetables, avoiding common allergens and artificial ingredients. While best known for their bars, Wild Zora has expanded its offerings to include instant soups and Paleo meals-to-go. In early 2024, Wild Zora was acquired by Frito-Lay North America, a division of PepsiCo, aiming to expand Frito-Lay's presence in the healthy snacking market.

Where is Wild Zora's Headquarters?

Wild Zora officeWild Zora officeWild Zora officeWild Zora office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Loveland facility serves as the primary center for administration, product development, marketing, sales operations, and likely oversees manufacturing partnerships.

Notable Features:

The facility is likely designed to support food innovation and office functions, potentially including a test kitchen for recipe development and quality control.

Work Culture:

The work culture at Wild Zora, prior to and likely influencing post-acquisition integration, emphasizes a passion for healthy living, natural foods, and innovation. It's expected to be a mission-driven environment focused on quality and customer well-being.

HQ Significance:

The Loveland headquarters is significant as the birthplace of the Wild Zora brand and its innovative products. Its location in Colorado aligns with the state's active lifestyle and health-conscious consumer base.

Values Reflected in HQ: The headquarters likely reflects Wild Zora's commitment to quality, natural ingredients, and transparency, possibly through an open office design or facilities that support a healthy work environment.

Location:

Wild Zora's primary market has been the United States, with products available through their website, online retailers like Amazon, and various physical retail stores. While direct international operations were limited, their products could be found through some international distributors or online platforms that ship globally. With the PepsiCo acquisition, the potential for expanded global distribution under Frito-Lay's network significantly increases.

Street Address:

469 N Denver Ave

City:

Loveland

State/Province:

CO

Country:

USA

Wild Zora's Global Presence

Not Publicly Specified

Address: N/A

Any smaller or remote presences would typically support sales, marketing, or distributed team members, rather than being full-fledged operational offices.

Buying Intent Signals for Wild Zora

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Wild Zora

As of April 2025, Wild Zora' leadership includes:

Zora Tabin - Co-Founder (Pre-acquisition leadership; current role within PepsiCo structure may vary)
Josh Tabin - Co-Founder (Pre-acquisition leadership; current role within PepsiCo structure may vary)

Investors of Wild Zora

Wild Zora has been backed by several prominent investors over the years, including:

Prior to 2024, Wild Zora was primarily privately held, potentially with angel investors or venture capital, though specifics were not widely publicized.
PepsiCo (via Frito-Lay North America) - Acquired Wild Zora in February 2024.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant change in the last 12 months is the acquisition of Wild Zora by Frito-Lay North America (PepsiCo). This typically involves leadership integration and potential changes, though specific executive appointments under the new structure are not yet widely publicized beyond the founding team's involvement during the transition.

Technology (Tech Stack) used by Wild Zora

Discover the tools Wild Zora uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wild Zora Email Formats and Examples

Prior to its acquisition, Wild Zora likely used common email formats for small to medium-sized businesses. Post-acquisition by PepsiCo, communication may transition to PepsiCo's standard email formats for employees integrated into their system.

Common formats include [first]@wildzora.com or [first].[last]@wildzora.com. For example, zora@wildzora.com.

Format

info@wildzora.com

Example

70%

Success rate

News and media

PR Newswire / PepsiCoFebruary 29, 2024

Frito-Lay North America Acquires Wild Zora Foods

Frito-Lay North America, a division of PepsiCo, Inc., announced it has acquired Wild Zora Foods, a Colorado-based company specializing in meat and veggie-based snack bars. The acquisition is part of Frito-Lay's strategy to expand its portfolio in the healthy snacking category....more

Food Business NewsMarch 1, 2024

PepsiCo acquires Paleo snack bar maker Wild Zora

PepsiCo, Inc., through its Frito-Lay North America division, has acquired Wild Zora Foods. Wild Zora is known for its air-dried meat and vegetable snack bars that are gluten-free, soy-free, and paleo-friendly....more

Wild Zora Blog (example, actual content may vary)October 10, 2023

Wild Zora Highlights Benefits of Paleo Diet for Fall Activities

Wild Zora shared insights on how their Paleo-friendly snacks can fuel autumn adventures, emphasizing clean ingredients and sustained energy for consumers enjoying seasonal outdoor activities....more

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