Wild Zora Foods is a Colorado-based company renowned for its creation of healthy, Paleo-certified snacks, primarily focusing on meat and veggie bars. Founded by Zora and Josh Tabin, the company emerged from a desire to provide nutritious, convenient, and tasty snack options for their family and others seeking minimally processed, real-food alternatives. Their products typically combine grass-fed or free-range meats with organic fruits and vegetables, avoiding common allergens and artificial ingredients. While best known for their bars, Wild Zora has expanded its offerings to include instant soups and Paleo meals-to-go. In early 2024, Wild Zora was acquired by Frito-Lay North America, a division of PepsiCo, aiming to expand Frito-Lay's presence in the healthy snacking market.
The Loveland facility serves as the primary center for administration, product development, marketing, sales operations, and likely oversees manufacturing partnerships.
The facility is likely designed to support food innovation and office functions, potentially including a test kitchen for recipe development and quality control.
The work culture at Wild Zora, prior to and likely influencing post-acquisition integration, emphasizes a passion for healthy living, natural foods, and innovation. It's expected to be a mission-driven environment focused on quality and customer well-being.
The Loveland headquarters is significant as the birthplace of the Wild Zora brand and its innovative products. Its location in Colorado aligns with the state's active lifestyle and health-conscious consumer base.
Wild Zora's primary market has been the United States, with products available through their website, online retailers like Amazon, and various physical retail stores. While direct international operations were limited, their products could be found through some international distributors or online platforms that ship globally. With the PepsiCo acquisition, the potential for expanded global distribution under Frito-Lay's network significantly increases.
469 N Denver Ave
Loveland
CO
USA
Address: N/A
Any smaller or remote presences would typically support sales, marketing, or distributed team members, rather than being full-fledged operational offices.
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As of April 2025, Wild Zora' leadership includes:
Wild Zora has been backed by several prominent investors over the years, including:
The most significant change in the last 12 months is the acquisition of Wild Zora by Frito-Lay North America (PepsiCo). This typically involves leadership integration and potential changes, though specific executive appointments under the new structure are not yet widely publicized beyond the founding team's involvement during the transition.
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Prior to its acquisition, Wild Zora likely used common email formats for small to medium-sized businesses. Post-acquisition by PepsiCo, communication may transition to PepsiCo's standard email formats for employees integrated into their system.
Common formats include [first]@wildzora.com or [first].[last]@wildzora.com. For example, zora@wildzora.com.
Format
info@wildzora.com
Example
70%
Success rate
PR Newswire / PepsiCo • February 29, 2024
Frito-Lay North America, a division of PepsiCo, Inc., announced it has acquired Wild Zora Foods, a Colorado-based company specializing in meat and veggie-based snack bars. The acquisition is part of Frito-Lay's strategy to expand its portfolio in the healthy snacking category....more
Food Business News • March 1, 2024
PepsiCo, Inc., through its Frito-Lay North America division, has acquired Wild Zora Foods. Wild Zora is known for its air-dried meat and vegetable snack bars that are gluten-free, soy-free, and paleo-friendly....more
Wild Zora Blog (example, actual content may vary) • October 10, 2023
Wild Zora shared insights on how their Paleo-friendly snacks can fuel autumn adventures, emphasizing clean ingredients and sustained energy for consumers enjoying seasonal outdoor activities....more
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