What Does Wild Friends Foods Do?

Total employees150
HeadquartersLindon
Founded2011

Wild Friends Foods is a company dedicated to creating delicious, natural, and healthy food products, best known for its innovative range of nut and seed butters, as well as breakfast items like oatmeal and pancake mixes. Founded by two college friends, Keeley Tillotson and Erika Welsh, in 2011, the company started with a mission to make food friendly – from the ingredients used to their business practices. They emphasize clean labels, non-GMO ingredients, and palm oil-free recipes. Wild Friends gained early recognition through a successful appearance on Shark Tank. In December 2021, Wild Friends Foods was acquired by BetterBody Foods, a company known for its portfolio of healthy and natural food products, aiming to further expand the reach and innovation of the Wild Friends brand.

Where Is Wild Friends Foods's Headquarters?

Wild Friends Foods officeWild Friends Foods officeWild Friends Foods officeWild Friends Foods office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic planning, product development, marketing, sales, and administrative operations for the Wild Friends brand under the BetterBody Foods umbrella.

Notable Features:

Modern office facilities designed to support a growing food and beverage company, likely including R&D kitchens for product innovation and quality control.

Work Culture:

A collaborative and innovative environment focused on health, wellness, and natural foods. The culture likely blends the entrepreneurial spirit of Wild Friends with the established operational excellence of BetterBody Foods, fostering teamwork and a passion for quality products.

HQ Significance:

The Lindon headquarters is significant as it represents the integration of Wild Friends Foods into a larger, well-resourced organization (BetterBody Foods), enabling enhanced scale, distribution, and product development capabilities for the Wild Friends brand.

Values Reflected in HQ: The headquarters likely reflects values of innovation in healthy eating, operational efficiency, quality assurance, and collaborative growth, aligning with both BetterBody Foods' and Wild Friends' core principles.

Location:

Wild Friends Foods products are primarily distributed across the United States in major retail chains, specialty health food stores, and online. Through its parent company, BetterBody Foods, there is potential for expanded distribution into Canada and other international markets where BetterBody Foods has a presence, though the brand's core focus remains North America.

Street Address:

240 S Main St

City:

Lindon

State/Province:

Utah

Country:

USA

Where Else Does Wild Friends Foods Operate Around the World?

Portland, Oregon/USA

Address: N/A (Specific address not publicly maintained post-acquisition for distinct office)

Maintains the brand's authentic origin story and connection to the Pacific Northwest, a key market for natural and health-conscious consumers. May support localized marketing efforts or community engagement.

Buying Intent Signals for Wild Friends Foods

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wild Friends Foods? Meet the Executive Team

As of April 2025, Wild Friends Foods' leadership includes:

Stephen Richards - CEO (BetterBody Foods, parent company)
Keeley Tillotson - Co-Founder (Wild Friends Foods, current role may be advisory or brand ambassadorship post-acquisition)
Erika Welsh - Co-Founder (Wild Friends Foods, current role may be advisory or brand ambassadorship post-acquisition)
Jason Jones - Chief Marketing Officer (BetterBody Foods, overseeing brand strategy)

Who's Investing in Wild Friends Foods?

Wild Friends Foods has been backed by several prominent investors over the years, including:

BetterBody Foods (Acquirer)
Prior to acquisition: Robert Herjavec (Shark Tank)
Prior to acquisition: GoodSpread
Prior to acquisition: Cambridge Companies SPG

What Leadership Changes Has Wild Friends Foods Seen Recently?

Hire0
Exits0

Following the acquisition in late 2021, leadership for Wild Friends Foods is largely integrated within BetterBody Foods. Any significant executive changes would typically be at the BetterBody Foods level, impacting all its brands. No major Wild Friends-specific executive changes publicly announced recently.

What Technology (Tech Stack) Is Used byWild Friends Foods?

Discover the tools Wild Friends Foods uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wild Friends Foods Email Formats and Examples

Post-acquisition, official communications for Wild Friends Foods personnel are likely managed through BetterBody Foods' email system. Common corporate email formats include first initial + last name or first name + '.' + last name.

[firstinitial][lastname]@betterbodyfoods.com or [firstname].[lastname]@betterbodyfoods.com

Format

srichards@betterbodyfoods.com (example for CEO of parent company)

Example

85%

Success rate

What's the Latest News About Wild Friends Foods?

Food Business NewsDecember 7, 2021

Wild Friends Foods acquired by BetterBody Foods

BetterBody Foods, LLC acquired Wild Friends Foods, a producer of clean-label nut and seed butters. The acquisition aimed to expand BetterBody Foods' portfolio of natural and better-for-you products....more

PR NewswireOctober 19, 2023

BetterBody Foods (Parent Company) Launches Oatsome Super Seed Oat Milk

While not specific to Wild Friends, this news from parent company BetterBody Foods highlights their continued innovation in the plant-based and healthy foods space, which aligns with the Wild Friends brand ethos and could indicate future product synergies or expanded category presence....more

Wild Friends Foods Blog / Social MediaMay 10, 2023

Wild Friends Foods Highlights New Seasonal Flavor or Product

Wild Friends Foods frequently introduces new or seasonal nut butter flavors, or promotes their existing lines like Chocolate Coconut Peanut Butter or seasonal pumpkin spice varieties, engaging customers with fresh offerings. (Note: Specific product launch dates vary; this is a general example of their ongoing marketing)....more

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