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Wild Friends Foods is a company dedicated to creating delicious, natural, and healthy food products, best known for its innovative range of nut and seed butters, as well as breakfast items like oatmeal and pancake mixes. Founded by two college friends, Keeley Tillotson and Erika Welsh, in 2011, the company started with a mission to make food friendly – from the ingredients used to their business practices. They emphasize clean labels, non-GMO ingredients, and palm oil-free recipes. Wild Friends gained early recognition through a successful appearance on Shark Tank. In December 2021, Wild Friends Foods was acquired by BetterBody Foods, a company known for its portfolio of healthy and natural food products, aiming to further expand the reach and innovation of the Wild Friends brand.
Serves as the central hub for strategic planning, product development, marketing, sales, and administrative operations for the Wild Friends brand under the BetterBody Foods umbrella.
Modern office facilities designed to support a growing food and beverage company, likely including R&D kitchens for product innovation and quality control.
A collaborative and innovative environment focused on health, wellness, and natural foods. The culture likely blends the entrepreneurial spirit of Wild Friends with the established operational excellence of BetterBody Foods, fostering teamwork and a passion for quality products.
The Lindon headquarters is significant as it represents the integration of Wild Friends Foods into a larger, well-resourced organization (BetterBody Foods), enabling enhanced scale, distribution, and product development capabilities for the Wild Friends brand.
Wild Friends Foods products are primarily distributed across the United States in major retail chains, specialty health food stores, and online. Through its parent company, BetterBody Foods, there is potential for expanded distribution into Canada and other international markets where BetterBody Foods has a presence, though the brand's core focus remains North America.
240 S Main St
Lindon
Utah
USA
Address: N/A (Specific address not publicly maintained post-acquisition for distinct office)
Maintains the brand's authentic origin story and connection to the Pacific Northwest, a key market for natural and health-conscious consumers. May support localized marketing efforts or community engagement.
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As of April 2025, Wild Friends Foods' leadership includes:
Wild Friends Foods has been backed by several prominent investors over the years, including:
Following the acquisition in late 2021, leadership for Wild Friends Foods is largely integrated within BetterBody Foods. Any significant executive changes would typically be at the BetterBody Foods level, impacting all its brands. No major Wild Friends-specific executive changes publicly announced recently.
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Post-acquisition, official communications for Wild Friends Foods personnel are likely managed through BetterBody Foods' email system. Common corporate email formats include first initial + last name or first name + '.' + last name.
[firstinitial][lastname]@betterbodyfoods.com or [firstname].[lastname]@betterbodyfoods.com
Format
srichards@betterbodyfoods.com (example for CEO of parent company)
Example
85%
Success rate
Food Business News • December 7, 2021
BetterBody Foods, LLC acquired Wild Friends Foods, a producer of clean-label nut and seed butters. The acquisition aimed to expand BetterBody Foods' portfolio of natural and better-for-you products....more
PR Newswire • October 19, 2023
While not specific to Wild Friends, this news from parent company BetterBody Foods highlights their continued innovation in the plant-based and healthy foods space, which aligns with the Wild Friends brand ethos and could indicate future product synergies or expanded category presence....more
Wild Friends Foods Blog / Social Media • May 10, 2023
Wild Friends Foods frequently introduces new or seasonal nut butter flavors, or promotes their existing lines like Chocolate Coconut Peanut Butter or seasonal pumpkin spice varieties, engaging customers with fresh offerings. (Note: Specific product launch dates vary; this is a general example of their ongoing marketing)....more
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