What Does Wilco Do?

Total employees622
HeadquartersTel Aviv
Founded1967

Wilco was a dynamic upskilling platform specifically designed for software engineers. It offered a unique, gamified experience where developers could tackle realistic challenges, called 'quests,' to practice and master new technologies, debug complex code, and simulate real-world scenarios like on-call incidents in a safe, interactive environment. Founded in 2021 in Tel Aviv, Wilco aimed to bridge the gap between theoretical knowledge and practical application in software development. In November 2023, Wilco was acquired by Qualtrics, with its technology and team being integrated to bolster Qualtrics' internal engineering onboarding, training, and ongoing skill development programs.

Where Is Wilco's Headquarters?

Wilco officeWilco officeWilco officeWilco office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the primary center for product development, engineering, research, and corporate operations for Wilco prior to its acquisition.

Notable Features:

Likely a modern, collaborative startup office environment designed to foster innovation and agile development, characteristic of Tel Aviv's tech scene.

Work Culture:

Emphasized a hands-on, learning-centric, and engineering-driven culture, mirroring the core values of its product. Strong focus on skill development and practical problem-solving.

HQ Significance:

The birthplace of the Wilco platform and the strategic core from which the company scaled its operations and product globally before being acquired by Qualtrics.

Values Reflected in HQ: The headquarters likely embodied values of innovation, continuous learning, collaboration, and practical engineering excellence.

Location:

Before its acquisition by Qualtrics, Wilco's platform was accessible to software engineers and development teams worldwide. While its primary operations were centered in Tel Aviv, Israel, its product had a global reach, supported by its online nature and potentially remote team members. Following the acquisition, Wilco's technology contributes to Qualtrics' global engineering development initiatives, impacting engineering teams across Qualtrics' international operations.

Street Address:

Specific street address not publicly available; operated from central Tel Aviv.

City:

Tel Aviv

State/Province:

Tel Aviv District

Country:

Israel

Where Else Does Wilco Operate Around the World?

Global (Remote)

Address: N/A (Distributed Workforce)

This approach enabled access to a global talent pool and supported international user engagement and operational scalability for its software engineering upskilling platform.

Buying Intent Signals for Wilco

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wilco? Meet the Executive Team

As of April 2025, Wilco' leadership includes:

Onn Ben-Zvi - Co-Founder & CEO
Shai Keren - Co-Founder & CTO
Alon Carmel - Co-Founder & CPO

Who's Investing in Wilco?

Wilco has been backed by several prominent investors over the years, including:

Hetz Ventures
Vertex Ventures Israel
Flybridge Capital Partners
Operator Partners
Several angel investors

What Leadership Changes Has Wilco Seen Recently?

Hire0
Exits3

The most significant executive event for Wilco in the last 12 months was its acquisition by Qualtrics in November 2023. This led to the transition of Wilco's founding executive team into roles within Qualtrics. There were no publicly reported major external executive hires or departures at standalone Wilco immediately preceding the acquisition.

Departures

Onn Ben-Zvi, Departed role as CEO of Wilco as a standalone company due to its acquisition by Qualtrics.
Shai Keren, Departed role as CTO of Wilco as a standalone company due to its acquisition by Qualtrics.
Alon Carmel, Departed role as CPO of Wilco as a standalone company due to its acquisition by Qualtrics.

What Technology (Tech Stack) Is Used byWilco?

Discover the tools Wilco uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wilco Email Formats and Examples

Prior to its acquisition by Qualtrics, Wilco likely utilized common email formats for startups. Based on publicly available information for its CEO, a primary format was [first]@[companydomain].com.

[first]@wilco.com

Format

onn@wilco.com

Example

80%

Success rate

What's the Latest News About Wilco?

TechCrunch • November 15, 2023

Qualtrics acquires Israeli startup Wilco to help train its engineers

Qualtrics announced its acquisition of Wilco, an Israel-based startup that developed a platform using 'quests' or challenges to help software engineers learn new skills and technologies. Wilco's team and technology will be integrated into Qualtrics to enhance its engineering onboarding and development programs....more

CTech by Calcalist • February 9, 2022

Israeli startup Wilco raises $7 million Seed round for its software development training platform

Wilco, a platform offering hands-on training for software developers, announced a $7 million Seed funding round led by Hetz Ventures. Vertex Ventures Israel, Flybridge Capital Partners, and notable angel investors also participated. The capital was intended to expand its platform capabilities and grow its team....more

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