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Wilco was a dynamic upskilling platform specifically designed for software engineers. It offered a unique, gamified experience where developers could tackle realistic challenges, called 'quests,' to practice and master new technologies, debug complex code, and simulate real-world scenarios like on-call incidents in a safe, interactive environment. Founded in 2021 in Tel Aviv, Wilco aimed to bridge the gap between theoretical knowledge and practical application in software development. In November 2023, Wilco was acquired by Qualtrics, with its technology and team being integrated to bolster Qualtrics' internal engineering onboarding, training, and ongoing skill development programs.
Served as the primary center for product development, engineering, research, and corporate operations for Wilco prior to its acquisition.
Likely a modern, collaborative startup office environment designed to foster innovation and agile development, characteristic of Tel Aviv's tech scene.
Emphasized a hands-on, learning-centric, and engineering-driven culture, mirroring the core values of its product. Strong focus on skill development and practical problem-solving.
The birthplace of the Wilco platform and the strategic core from which the company scaled its operations and product globally before being acquired by Qualtrics.
Before its acquisition by Qualtrics, Wilco's platform was accessible to software engineers and development teams worldwide. While its primary operations were centered in Tel Aviv, Israel, its product had a global reach, supported by its online nature and potentially remote team members. Following the acquisition, Wilco's technology contributes to Qualtrics' global engineering development initiatives, impacting engineering teams across Qualtrics' international operations.
Specific street address not publicly available; operated from central Tel Aviv.
Tel Aviv
Tel Aviv District
Israel
Address: N/A (Distributed Workforce)
This approach enabled access to a global talent pool and supported international user engagement and operational scalability for its software engineering upskilling platform.
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As of April 2025, Wilco' leadership includes:
Wilco has been backed by several prominent investors over the years, including:
The most significant executive event for Wilco in the last 12 months was its acquisition by Qualtrics in November 2023. This led to the transition of Wilco's founding executive team into roles within Qualtrics. There were no publicly reported major external executive hires or departures at standalone Wilco immediately preceding the acquisition.
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Prior to its acquisition by Qualtrics, Wilco likely utilized common email formats for startups. Based on publicly available information for its CEO, a primary format was [first]@[companydomain].com.
[first]@wilco.com
Format
onn@wilco.com
Example
80%
Success rate
TechCrunch • November 15, 2023
Qualtrics announced its acquisition of Wilco, an Israel-based startup that developed a platform using 'quests' or challenges to help software engineers learn new skills and technologies. Wilco's team and technology will be integrated into Qualtrics to enhance its engineering onboarding and development programs....more
CTech by Calcalist • February 9, 2022
Wilco, a platform offering hands-on training for software developers, announced a $7 million Seed funding round led by Hetz Ventures. Vertex Ventures Israel, Flybridge Capital Partners, and notable angel investors also participated. The capital was intended to expand its platform capabilities and grow its team....more
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