HQ Function

Serves as a key operational hub, historically driving product design, marketing strategy for Europe, and brand development. It coordinates with its parent company for manufacturing and broader global strategy.

Notable Features:

Modern office facilities designed to support creative and technical teams, reflecting its background as a vibrant tech company in the French tech ecosystem.

Work Culture:

Likely a blend of its French startup origins and its integration into a larger Chinese tech conglomerate, fostering innovation, agility, and a multicultural environment. Focus on delivering value in the competitive mobile market.

HQ Significance:

The Marseille headquarters signifies Wiko's European roots and its initial strategy to cater to European consumer preferences. It remains an important center for its European operations and brand identity, despite majority ownership by Tinno Mobile.

Values Reflected in HQ: The headquarters' operations aim to reflect values of accessibility, style, and user-centric design, which are core to Wiko's product philosophy.

Location:

Wiko has a significant presence in Europe, its primary market, and has expanded operations into parts of Africa, the Middle East, and Southeast Asia. Globally, Wiko supports functions such as localized product adaptation, marketing campaigns, sales channel management, distribution logistics, and after-sales service, often working through local partners and distributors, coordinated with its parent company Tinno Mobile.

Street Address:

1, Rue du Docteur Albert Schweitzer, Parc Eureka

City:

Marseille

State/Province:

Provence-Alpes-Côte d'Azur

Country:

France