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Wikitude
What Does Wikitude Do?
Wikitude GmbH was a pioneering Austrian mobile augmented reality (AR) technology provider. Founded in 2008, Wikitude was renowned for its AR software development kit (SDK), AR Cloud, and Studio editor, empowering developers and agencies to create immersive AR experiences across various platforms. Their technology enabled image recognition, tracking, 3D model rendering, location-based AR, and more. In September 2021, Wikitude was acquired by Qualcomm Technologies, Inc. Its expertise and technology have been integrated into Qualcomm's XR (Extended Reality) portfolio, notably contributing to the Qualcomm Spaces™ XR Developer Platform, aiming to further accelerate AR innovation and adoption globally. While Wikitude operates as part of Qualcomm, its legacy as an AR innovator continues to influence the industry.
Where Is Wikitude's Headquarters?
HQ Function
Originally Wikitude's global headquarters for R&D, software development, and operations. Now serves as a significant Qualcomm AR/XR research and development center.
Notable Features:
Located in Gusswerk, a revitalized former bell foundry complex, offering a blend of historic architecture and modern office spaces.
Work Culture:
As part of Qualcomm, the site fosters innovation in cutting-edge AR/XR technologies, likely maintaining a dynamic, engineering-focused, and collaborative environment inherited from Wikitude's startup culture combined with Qualcomm's global R&D standards.
HQ Significance:
The birthplace of Wikitude's world-leading AR SDK and platform. Continues to be a center for AR innovation under Qualcomm, contributing to global XR advancements.
Values Reflected in HQ: Innovation, technological advancement, and collaboration, reflecting both Wikitude's heritage and Qualcomm's commitment to leading the XR space.
Location:
Prior to acquisition, Wikitude's AR SDK and tools were utilized by developers and agencies worldwide. Now, as part of Qualcomm, its technology contributes to Qualcomm's global XR initiatives, supporting developers and partners across numerous countries in creating and deploying AR experiences. Qualcomm's extensive global network ensures that the innovations stemming from Wikitude's legacy reach a worldwide audience through the Qualcomm Spaces™ XR Developer Platform and other Snapdragon-powered devices.
Street Address:
Söllheimerstrasse 16, Gusswerk, Haus A
City:
Salzburg
State/Province:
Salzburg
Country:
Austria
Where Else Does Wikitude Operate Around the World?
San Diego, California, USA
Address: 5775 Morehouse Dr, San Diego, CA 92121 (Qualcomm HQ)
Global headquarters for Qualcomm, spearheading research, development, and commercialization of new technologies, including AR/XR solutions that incorporate former Wikitude expertise.
Global Qualcomm R&D Centers
Address: Various locations worldwide
To leverage global talent and serve regional markets for Qualcomm's comprehensive technology portfolio, including AR and XR.
Buying Intent Signals for Wikitude
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Wikitude? Meet the Executive Team
As of April 2025, Wikitude' leadership includes:
Who's Investing in Wikitude?
Wikitude has been backed by several prominent investors over the years, including:
What Leadership Changes Has Wikitude Seen Recently?
No specific high-profile executive hires or exits directly related to the former Wikitude team within Qualcomm have been publicly announced in the last 12 months. Key leadership for AR/XR technologies, which subsumed Wikitude's expertise, resides within Qualcomm's established executive team for its XR division. Any changes would typically be announced as part of broader Qualcomm leadership updates.
What Technology (Tech Stack) Is Used byWikitude?
Discover the tools Wikitude uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Wikitude Email Formats and Examples
Following its acquisition by Qualcomm, communication and email addresses related to former Wikitude operations and technology are now managed under Qualcomm's domain. Common email formats at Qualcomm often include the first initial followed by the last name, or first name separated by a dot from the last name.
flast@qualcomm.com or first.last@qualcomm.com
Format
jdoe@qualcomm.com
Example
75 (High, as these are standard corporate formats for Qualcomm)%
Success rate
What's the Latest News About Wikitude?
Qualcomm News Center • September 29, 2021
Qualcomm Acquires Wikitude, a Leader in Augmented Reality (AR) Technology
Qualcomm Technologies, Inc. announced its acquisition of Wikitude, a cutting-edge AR technology provider. This acquisition is aimed at expanding Qualcomm's XR portfolio and accelerating the development of AR solutions, particularly by integrating Wikitude's AR SDK and cloud services into the Qualcomm Spaces XR Developer Platform....more
Qualcomm Developer Network • June 1, 2023
The Future of AR is Bright with Qualcomm Spaces
Qualcomm continues to enhance its Qualcomm Spaces™ XR Developer Platform (formerly Snapdragon Spaces), which leverages technologies including those from Wikitude, to empower developers to build immersive and innovative AR experiences. The platform focuses on open standards and broad device compatibility....more
XR Today • February 26, 2024
Qualcomm Drives AR Innovation with Snapdragon AR2 Gen 1 Platform Updates
Qualcomm announced updates to its Snapdragon AR2 Gen 1 Platform, reinforcing its commitment to the AR glasses segment. These advancements build upon a foundation of AR technologies, including expertise integrated from Wikitude, to enable sleeker, more powerful, and more efficient AR eyewear....more
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