What Does WideOrbit Do?

Total employees413
HeadquartersSan Francisco
Founded1999

WideOrbit is a prominent technology company specializing in solutions for media companies. Their platform is a leader in premium broadcast technology and offers a comprehensive suite for managing advertising sales, traffic, billing, and payments. More than $38 billion in advertising revenue is processed through WideOrbit software annually. They aim to simplify complex workflows, enabling media businesses to operate more efficiently and maximize their revenue potential by connecting audiences with advertisers seamlessly across various channels.

Where Is WideOrbit's Headquarters?

WideOrbit officeWideOrbit officeWideOrbit officeWideOrbit office
*Images sourced via web search. Rights belong to original owners

HQ Function

The San Francisco headquarters serves as the central hub for corporate leadership, strategic planning, core product development, engineering, marketing, and global administrative operations.

Notable Features:

Located in the iconic Levi's Plaza, the office enjoys proximity to the Embarcadero and offers a campus-like environment with landscaped areas. The plaza itself is known for its brick architecture and open spaces.

Work Culture:

WideOrbit fosters a dynamic and collaborative work culture, encouraging innovation in media technology. Employees often describe a supportive environment with opportunities for growth, typical of a leading tech company in the Bay Area.

HQ Significance:

Its San Francisco HQ places WideOrbit at the epicenter of technological innovation and media advancements, facilitating access to top talent, strategic partnerships, and industry trends, crucial for its growth in the ad tech sector.

Values Reflected in HQ: The choice of a well-regarded, established, yet innovative location like Levi's Plaza reflects WideOrbit's commitment to stability, quality, and forward-thinking within the dynamic media technology landscape.

Location:

WideOrbit supports its diverse global client base through a network of strategically located offices and remote teams. Key functions supported globally include international sales and business development to reach media companies worldwide, 24/7 customer support and technical assistance, distributed software development and engineering across various tech hubs, and professional services for implementation and client success. This global footprint ensures responsiveness and tailored solutions for media companies in different markets.

Street Address:

1160 Battery Street, Suite 300

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does WideOrbit Operate Around the World?

Greenwood Village, CO, USA (Denver area)

Address: 8400 E. Crescent Parkway, Suite 600, Greenwood Village, CO 80111, USA

Serves as a key center for technical and support talent in the Mountain West region, supporting North American operations and contributing significantly to WideOrbit's development capabilities.

Belgrade, Serbia

Address: Bulevar Milutina Milankovića 9g, Belgrade, Serbia

Leverages a strong and growing engineering talent pool in Eastern Europe to support global product development, R&D initiatives, and enhance WideOrbit's technological edge.

London, UK

Address: [Specific street address not publicly listed, office in London]

Facilitates WideOrbit's presence and growth in the European media market, providing localized services and understanding of regional industry needs.

Buying Intent Signals for WideOrbit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading WideOrbit? Meet the Executive Team

As of April 2025, WideOrbit' leadership includes:

Eric R. Mathewson - Founder
Bruce Roberts - President
Will Offeman - Chief Product Officer
Susie Filippi - Chief People Officer
Toni Keliiholokai - Chief Financial Officer
Tim Swift - Chief Operating Officer, WO Programmatic

Who's Investing in WideOrbit?

WideOrbit has been backed by several prominent investors over the years, including:

Mayfield Fund
Greycroft
Hearst Ventures
Khosla Ventures
The Cisneros Group (CIX)
The New York Times Company

What Leadership Changes Has WideOrbit Seen Recently?

Hire0
Exits0

WideOrbit's senior leadership has seen internal promotions to Vice President roles in the past year, particularly strengthening its product management teams for key offerings. There have been no publicly announced C-suite level external hires or high-profile C-suite departures in the last 12 months, indicating stability at the top executive tier.

New Appointments:

Maria Luth, Maria Luth appointed as VP, Product Management for WO Traffic through an internal promotion.
Dave Halatek, Dave Halatek appointed as VP, Product Management for WO Automation for Radio through an internal promotion.

What Technology (Tech Stack) Is Used byWideOrbit?

Discover the tools WideOrbit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WideOrbit Email Formats and Examples

WideOrbit typically uses a couple of common email address formats for its employees. The most prevalent format appears to be `first.last@wideorbit.com`, with `first_initial_last@wideorbit.com` also being used. Knowing these patterns can be useful for reaching out to WideOrbit professionals.

first.last@wideorbit.com

Format

jane.doe@wideorbit.com

Example

90%

Success rate

What's the Latest News About WideOrbit?

Radio World • May 1, 2024

WideOrbit Promotes Two VPs

WideOrbit announced the promotion of Maria Luth to VP, Product Management, WO Traffic, and Dave Halatek to VP, Product Management, WO Automation for Radio. These promotions aim to strengthen product leadership within the company....more

WideOrbit Press Release • April 16, 2024

WideOrbit to Showcase Latest Innovations at 2024 NAB Show

WideOrbit announced its participation in the 2024 NAB Show in Las Vegas, where it planned to exhibit new features and enhancements across its product suite, including WO Traffic, WO Network, and its programmatic advertising solutions....more

WideOrbit Press Release • January 16, 2024

WideOrbit Announces Integration with Google Display & Video 360 for Audio Programmatic Advertising

WideOrbit revealed an integration between its WO Programmatic Audio Hub and Google Display & Video 360. This allows media buyers to programmatically access and purchase audio inventory from WideOrbit’s extensive network of radio station clients....more

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