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WhyHotel was an innovative hospitality company founded in 2017 that specialized in operating pop-up hotels in newly built, vacant luxury apartment buildings. Their model provided a flexible-use solution for real estate developers during lease-up periods and offered travelers unique, high-end accommodations. WhyHotel offered fully furnished units with hotel-like amenities and services. In early 2022, WhyHotel was acquired by Placemakr (then known as Sonder Operating Co., though distinct from Sonder Inc.) and its co-founders took leadership roles in the combined entity, with WhyHotel's operations and brand being integrated into Placemakr.
Served as the central command for operations, technology development, partnerships, marketing, and corporate strategy for its pop-up hotel concept across the United States.
Located in a modern office building within the Tysons Corner area, offering access to a vibrant business community and transportation links. The specific office likely featured an open, collaborative layout typical of tech-forward startups.
As a rapidly growing startup in the hospitality-tech space, WhyHotel's culture was likely dynamic, innovative, fast-paced, and customer-focused, encouraging creative problem-solving and adaptability.
The Tysons headquarters was significant for its proximity to Washington D.C., a key early market for WhyHotel, and its access to a diverse talent pool in technology, real estate, and hospitality.
Prior to its acquisition by Placemakr, WhyHotel's operations were focused exclusively within the United States. They strategically launched pop-up hotels in major urban markets, primarily on the East Coast, including cities like Washington D.C., Arlington (VA), Tysons (VA), Baltimore (MD), and Miami (FL). Their model was designed for domestic scalability within new residential developments.
1775 Tysons Blvd, Suite 600
Tysons
Virginia
USA
Address: On-site at various partner residential buildings (e.g., The Bartlett, 220 Twentieth Street, The Rise & The Bolden at The Boro). Specific addresses varied by pop-up location.
Served as primary operational zones for launching and managing their pop-up hotel units, including guest services, housekeeping, and local logistics in the D.C. metropolitan area.
Address: On-site at partner residential buildings (e.g., PMG’s Society Las Olas in Fort Lauderdale, which is close to Miami).
Established a presence in the South Florida market, managing pop-up hotel operations and building relationships with developers in the region.
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As of April 2025, WhyHotel' leadership includes:
WhyHotel has been backed by several prominent investors over the years, including:
The most significant executive event for WhyHotel was its acquisition by Placemakr in early 2022. This resulted in the transition of WhyHotel's key leadership, Jason Fudin (CEO) and Bao Vuong (President), into CEO and President roles, respectively, at the newly expanded Placemakr. Other executive movements in the 12 months prior to the acquisition are not widely publicized, suggesting a relatively stable team leading up to the transaction.
Discover the tools WhyHotel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Prior to its acquisition, WhyHotel likely utilized common corporate email structures. Based on typical patterns for companies of its size and type, the primary formats would have been [first_initial][last]@whyhotel.com or [first].[last]@whyhotel.com. These email addresses are no longer active as the company has been integrated into Placemakr.
[first_initial][last]@whyhotel.com (e.g., jdoe@whyhotel.com) or [first].[last]@whyhotel.com (e.g., jane.doe@whyhotel.com)
Format
jfudin@whyhotel.com (example for Jason Fudin)
Example
0 (emails are no longer active)%
Success rate
Placemakr / PR Newswire • January 25, 2022
WhyHotel announced its acquisition and subsequent rebranding to Placemakr. The combination created a company with a significant pipeline of properties, blending hospitality and apartment living. WhyHotel's co-founders, Jason Fudin and Bao Vuong, became CEO and President of Placemakr, respectively....more
TechCrunch • December 5, 2019
WhyHotel secured $20 million in Series B funding. The round was led by Harbert Growth Partners and Camber Creek, with participation from existing investors Revolution's Rise of the Rest Seed Fund, Highland Capital Partners, and others. The funds were aimed at national expansion and technology development....more
PR Newswire / WhyHotel • June 6, 2018
WhyHotel announced a $10 million Series A funding round led by Highland Capital Partners, with participation from Revolution's Rise of the Rest Seed Fund, among others. This funding was intended to fuel its expansion into new markets and further develop its operational model....more
Technical.ly DC • May 17, 2017
WhyHotel, a D.C.-based startup offering pop-up hotel services in new luxury apartment buildings, raised a $3.9 million seed round. The funding was led by Camber Creek, with participation from other investors, to launch its first pop-up locations....more
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