What Does Wholesome Sweeteners Do?

Total employees37
HeadquartersSugar Land
Founded2001

Wholesome Sweeteners is a recognized leader in providing high-quality, ethically sourced sweeteners. Since its founding in 2001, the company has been dedicated to offering organic, Fair Trade Certified, and Non-GMO Project Verified products, including cane sugar, honey, agave nectar, and molasses. Wholesome Sweeteners believes in a world where farmers are valued, and food is made with care, contributing to a sweeter life for consumers and a more sustainable planet. Their products cater to health-conscious individuals and those seeking to make responsible purchasing decisions without compromising on taste or quality. The Wholesome Sweeteners brand is part of Whole Earth Brands.

Where Is Wholesome Sweeteners's Headquarters?

Wholesome Sweeteners officeWholesome Sweeteners officeWholesome Sweeteners officeWholesome Sweeteners office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Sugar Land office serves as the primary operational hub for the Wholesome Sweeteners brand, overseeing brand marketing, sales, product development, and supply chain coordination for its range of organic and fair-trade sweeteners.

Notable Features:

The headquarters is a modern office space designed to support the brand's operational and strategic functions. Specific architectural details are not widely publicized, but it facilitates the company's commitment to quality and efficiency.

Work Culture:

The work culture at Wholesome Sweeteners is likely rooted in its core values of ethical sourcing, sustainability, and promoting healthier lifestyles. It fosters an environment that values transparency, community impact, and passion for high-quality food products.

HQ Significance:

The Sugar Land headquarters is significant as the historical and current operational center for a pioneering brand in the organic and fair-trade sweetener market in North America, driving innovation and upholding its commitment to ethical practices.

Values Reflected in HQ: The headquarters' operations strive to reflect the company's core values: commitment to organic farming, Fair Trade principles, environmental sustainability, and providing high-quality, natural products to consumers.

Location:

Wholesome Sweeteners primarily serves the North American market (USA and Canada) with its wide range of organic and fair-trade sweeteners. Its global presence is significantly defined by its ethical sourcing programs, obtaining ingredients like sugar cane, agave, and honey from various countries in South America, Africa, and Asia, adhering to Fair Trade standards. This global sourcing network is crucial for its operations and commitment to supporting farming communities worldwide. Distribution and sales are mainly focused on the US and Canada, available through major retailers and online.

Street Address:

14141 Southwest Freeway, Suite 160

City:

Sugar Land

State/Province:

Texas

Country:

USA

Where Else Does Wholesome Sweeteners Operate Around the World?

No additional office locations available.

Buying Intent Signals for Wholesome Sweeteners

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wholesome Sweeteners? Meet the Executive Team

As of April 2025, Wholesome Sweeteners' leadership includes:

Michael Franklin - Interim Chief Executive Officer, Whole Earth Brands
Denice D. Grande - Chief Financial Officer, Whole Earth Brands
Jeffrey S. Robinson - Chief Transformation Officer, Whole Earth Brands

Who's Investing in Wholesome Sweeteners?

Wholesome Sweeteners has been backed by several prominent investors over the years, including:

Whole Earth Brands (NASDAQ: FREE) - Current Parent Company
Sababa Holdings, LLC (Pending Acquisition of Whole Earth Brands, expected Q3 2024)
Arlon Group (Previous Investor)

What Leadership Changes Has Wholesome Sweeteners Seen Recently?

Hire2
Exits3

Whole Earth Brands, the parent company of Wholesome Sweeteners, has undergone significant leadership changes in the past 12 months, including new appointments and transitions in the CEO and CFO roles, as it navigates strategic transformation and a pending acquisition.

Departures

Bernardo Fiaux, Bernardo Fiaux resigned as CFO of Whole Earth Brands.
Rajnish Ohri, Rajnish Ohri departed as Co-CEO of Whole Earth Brands.
Irwin D. Simon, Irwin D. Simon transitioned from the Interim CEO role at Whole Earth Brands upon Michael Franklin's appointment.

New Appointments:

Denice D. Grande, Denice D. Grande appointed as CFO (initially Interim) of Whole Earth Brands, following Bernardo Fiaux's resignation.
Michael Franklin, Michael Franklin appointed as Interim CEO of Whole Earth Brands.

What Technology (Tech Stack) Is Used byWholesome Sweeteners?

Discover the tools Wholesome Sweeteners uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wholesome Sweeteners Email Formats and Examples

Common email formats for Wholesome Sweeteners likely follow standard corporate patterns such as [first_initial][last]@[domain] or [first].[last]@[domain]. The domain would be wholesomesweet.com.

[first_initial][last]@wholesomesweet.com

Format

jsmith@wholesomesweet.com

Example

75%

Success rate

What's the Latest News About Wholesome Sweeteners?

PR Newswire • May 14, 2024

Whole Earth Brands (Parent of Wholesome Sweeteners) Enters Definitive Agreement to Be Acquired by Sababa Holdings, LLC

Whole Earth Brands, Inc., the parent company of Wholesome Sweeteners, announced it has entered into a definitive agreement to be acquired by Sababa Holdings, LLC, an affiliate of entities controlled by Sir Kensington's co-founder Oren Peleg. The all-cash transaction implies an enterprise value of approximately $600 million and is expected to result in Whole Earth Brands becoming a private company. The acquisition is anticipated to close in the third quarter of 2024....more

Business Wire • February 13, 2024

Whole Earth Brands (Parent of Wholesome Sweeteners) Announces CEO Leadership Transition

Whole Earth Brands, Inc. announced that its Board of Directors appointed Michael Franklin as interim Chief Executive Officer, effective February 12, 2024. He succeeded Irwin D. Simon, who served as interim CEO. Additionally, Rajnish Ohri, Co-CEO, departed the company, effective February 9, 2024. These changes were part of a leadership restructuring to streamline operations and drive strategic initiatives....more

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