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Whole Earth Brands's Overview

Total employees300
HeadquartersChicago
Founded

Whole Earth Brands, Inc. is a global food company enabling healthier lifestyles and empowering consumers to 'Open a World of Goodness™' through its diverse portfolio of natural sweeteners, plant-based products, and flavor ingredients. Its Branded CPG segment is a leader in the sweetener category with brands like Whole Earth®, Pure Via®, Equal®, Canderel®, and Swerve®. The Flavors & Ingredients segment (Mafco) is a leading global manufacturer of natural licorice products. The company is focused on innovation, expanding its better-for-you offerings, and global growth.

Where is Whole Earth Brands's Headquarters?

Whole Earth Brands officeWhole Earth Brands officeWhole Earth Brands officeWhole Earth Brands office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Chicago headquarters serves as the central hub for executive leadership, corporate strategy, global brand management, finance, legal, and administrative operations.

Notable Features:

Situated in a modern office tower in downtown Chicago, providing access to a rich talent pool and business services. Specific internal features are typical of contemporary corporate office spaces designed for collaboration and efficiency.

Work Culture:

The work culture at Whole Earth Brands's headquarters is likely dynamic and results-oriented, reflecting its position as a publicly-traded global CPG company. There's an emphasis on innovation in the health and wellness sector and collaboration across its diverse brand portfolio.

HQ Significance:

The Chicago headquarters centralizes global decision-making, supporting the company's operations and strategic initiatives across its international markets and diverse product lines.

Values Reflected in HQ: The choice of a major metropolitan center like Chicago reflects the company's global ambitions, focus on attracting top talent, and its role in the mainstream consumer goods market, particularly in the health and wellness space.

Location:

Whole Earth Brands maintains a significant global presence with products sold in over 100 countries. Its operations are supported by manufacturing facilities in North America and Europe, sales and marketing offices in key regions like North America, Europe, and Asia-Pacific, and extensive distribution networks. This global footprint allows the company to cater to local consumer preferences, manage complex supply chains, and drive international growth for its portfolio of brands.

Street Address:

125 S. Wacker Drive, Suite 2450

City:

Chicago

State/Province:

IL

Country:

USA

Whole Earth Brands's Global Presence

Mantes-la-Jolie, France

Address: Zone Industrielle No. 1, 78200 Mantes-la-Jolie, France (Merisant France SAS)

Supports production, packaging, quality control, and distribution for the EMEA (Europe, Middle East, and Africa) region, ensuring products meet local tastes and regulatory standards.

Camden, NJ, USA

Address: 301 N Front St, Camden, NJ 08102, USA (Mafco Worldwide LLC)

Serves as the operational hub for the Flavors & Ingredients segment, managing the specialized production and global supply chain for licorice-derived products.

Bangkok, Thailand

Address: [Specific Address for Regional Office - e.g., Business district tower in Bangkok]

Focuses on market expansion, tailoring products and marketing strategies to diverse consumer preferences within the APAC region, and managing local distribution networks.

Buying Intent Signals for Whole Earth Brands

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Whole Earth Brands

As of April 2025, Whole Earth Brands' leadership includes:

Rajnish Ohri - Interim Chief Executive Officer
Bernardo Fiaux - Chief Financial Officer
Srdjan Solesa - Chief Operating Officer
Nigel Willerton - Chairman of the Board

Investors of Whole Earth Brands

Whole Earth Brands has been backed by several prominent investors over the years, including:

Royal Wessanen N.V. (historical significant shareholder, now part of PAI Partners/Ecotone)
Martin E. Franklin (co-founder, significant individual investor)
The Vanguard Group, Inc.
BlackRock, Inc.
Dimensional Fund Advisors LP
Kennedy Lewis Investment Management LLC

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

Whole Earth Brands has undergone notable leadership changes in the past 12 months, particularly in its CEO and CFO roles, indicating a period of strategic transition and focus on operational performance.

Departures

Michael Franklin, Michael Franklin resigned as Chief Executive Officer and Director.
Andy Rusie, Andy Rusie departed from his role as Chief Financial Officer.

New Appointments:

Rajnish Ohri, Rajnish Ohri appointed Interim CEO, previously served as Managing Director, International.
Bernardo Fiaux, Bernardo Fiaux appointed as new CFO, bringing significant financial leadership experience.

Technology (Tech Stack) used by Whole Earth Brands

Discover the tools Whole Earth Brands uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Whole Earth Brands Email Formats and Examples

Whole Earth Brands likely uses standard corporate email address formats. The most common patterns include [first_initial][last] (e.g., jdoe@wholeearthbrands.com) or [first].[last] (e.g., jane.doe@wholeearthbrands.com). These are typical for companies of its size and structure.

[first_initial][last]@wholeearthbrands.com

Format

jdoe@wholeearthbrands.com

Example

80%

Success rate

News and media

GlobeNewswireMay 9, 2024

Whole Earth Brands, Inc. Reports First Quarter 2024 Results

Whole Earth Brands announced its financial results for the first quarter ended March 31, 2024. The company reported net revenues of $114.2 million and discussed ongoing strategic initiatives aimed at improving profitability and driving growth in its core markets....more

PR NewswireMay 7, 2024

Whole Earth Brands, Inc. Announces CEO Transition

Whole Earth Brands announced that Michael Franklin has resigned as Chief Executive Officer and as a member of the Board of Directors. Rajnish Ohri, the Company’s Managing Director, International, has been appointed Interim Chief Executive Officer. The Board has initiated a search for a permanent CEO....more

PR NewswireNovember 13, 2023

Whole Earth Brands, Inc. Appoints Bernardo Fiaux as Chief Financial Officer

Whole Earth Brands, Inc. announced the appointment of Bernardo Fiaux as Chief Financial Officer, effective November 13, 2023. Mr. Fiaux succeeded Andy Rusie, who stepped down to pursue other opportunities....more

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