What Does WhiteSmoke Do?

Total employees35
HeadquartersRosh Haayin
Founded2002

WhiteSmoke Inc. is a technology company renowned for its English writing enhancement software. Founded in 2002, WhiteSmoke provides a suite of tools including a grammar checker, spell checker, style checker, punctuation checker, and translation services. These tools are designed to help users worldwide improve the quality, clarity, and correctness of their written English for academic, professional, or personal use. WhiteSmoke's products leverage Natural Language Processing (NLP) and Artificial Intelligence (AI) to offer comprehensive writing assistance.

Where Is WhiteSmoke's Headquarters?

WhiteSmoke officeWhiteSmoke officeWhiteSmoke officeWhiteSmoke office
*Images sourced via web search. Rights belong to original owners

HQ Function

Historically, this location served as the main hub for software development, research, product management, and operational oversight for WhiteSmoke's writing tools.

Notable Features:

The facilities likely included modern office spaces conducive to software engineering, collaborative projects, and technology innovation. Specific architectural details are not widely publicized for this historical location.

Work Culture:

The work culture at WhiteSmoke likely emphasized technological innovation, linguistic accuracy, and a user-centric approach to product development. It would have fostered a collaborative environment for engineers, linguists, and product teams.

HQ Significance:

This historical operational center was crucial for the development and refinement of WhiteSmoke's core technologies, which have assisted millions of users in improving their English writing.

Values Reflected in HQ: The company's focus on creating tools for better communication reflects values such as precision, clarity, user empowerment, and technological advancement in language processing.

Location:

WhiteSmoke's software products are utilized by a diverse international user base across numerous countries. Its global presence is primarily digital, with its writing enhancement tools accessible online to students, professionals, and English language learners worldwide. Customer support and sales are largely conducted through online channels, enabling global reach and accessibility for its software solutions.

Street Address:

13 Ha'Melacha Street (Historical primary operational location)

City:

Rosh Haayin

State/Province:

Center District

Country:

Israel

Where Else Does WhiteSmoke Operate Around the World?

Wilmington, Delaware, USA

Address: Corporation Trust Center, 1209 Orange Street, Wilmington, DE 19801 (Registered Agent Address for WhiteSmoke, Inc.)

Fulfills U.S. corporate registration requirements in Delaware, a common jurisdiction for U.S. corporations due to its well-established corporate law system.

Buying Intent Signals for WhiteSmoke

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading WhiteSmoke? Meet the Executive Team

As of April 2025, WhiteSmoke' leadership includes:

N/A (Post-Acquisition Status) - Specific executive team details for WhiteSmoke as a standalone entity are not publicly available. Operations and leadership for the WhiteSmoke product are now integrated within its parent company, Fetch Rewards. Historically, key figures included co-founder Hilla Ovil-Brenner.

Who's Investing in WhiteSmoke?

WhiteSmoke has been backed by several prominent investors over the years, including:

Historically Publicly Traded (TASE: WSMK under WhiteSmoke Software Ltd.)
Acquired by OurCart in 2018 (OurCart was subsequently acquired by Fetch Rewards)

What Leadership Changes Has WhiteSmoke Seen Recently?

Hire0
Exits0

No specific public announcements regarding executive hires or exits for WhiteSmoke as a distinct entity have been identified in the last 12 months. Any leadership changes and team structuring would now occur within its parent company, Fetch Rewards.

What Technology (Tech Stack) Is Used byWhiteSmoke?

Discover the tools WhiteSmoke uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WhiteSmoke Email Formats and Examples

Common email formats for technology companies like WhiteSmoke often use a combination of the employee's first and last name with the company domain. While specific internal formats can vary, a likely pattern for @whitesmoke.com (if actively used for direct communication) would be [first].[last]@whitesmoke.com or [first_initial][last]@whitesmoke.com.

[first].[last]@whitesmoke.com

Format

jane.doe@whitesmoke.com

Example

75%

Success rate

What's the Latest News About WhiteSmoke?

CTech by Calcalist • October 26, 2018

WhiteSmoke News: Retail Startup OurCart to Merge With Tel Aviv-Listed WhiteSmoke

Tel Aviv-listed software company WhiteSmoke Software Ltd. entered a merger agreement with Israel-based retail intelligence startup OurCart Ltd. OurCart, which develops technology to gather and analyze data from shopping receipts, merged with WhiteSmoke as part of its growth strategy. This event marked a significant transition for WhiteSmoke as a corporate entity....more

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