Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
Whitepages
What Does Whitepages Do?
Whitepages is a leading online provider of contact information for people and businesses in the United States. It offers services such as people search, reverse phone lookup, reverse address lookup, and background checks. Founded in 1997, Whitepages aims to help users find and connect with others, providing a comprehensive digital alternative to traditional phone books. Following the sale of its B2B division (Ekata) to Mastercard in 2021, Whitepages continues to operate its well-known consumer-facing directory services.
Where Is Whitepages's Headquarters?
HQ Function
Serves as the central hub for operations, product development, engineering, marketing, and executive leadership for Whitepages's consumer-facing services.
Notable Features:
Located in a prominent downtown Seattle building, providing modern office amenities and access to the city's vibrant tech ecosystem.
Work Culture:
A dynamic and innovative work environment, fostering collaboration, data-driven decision-making, and a focus on user experience, reflecting the tech industry culture prevalent in Seattle.
HQ Significance:
The Seattle headquarters is pivotal for Whitepages's strategy and operations, enabling it to tap into the rich talent pool in technology, data science, and product management.
Values Reflected in HQ: The headquarters' location in a key technology center underscores Whitepages's commitment to innovation and digital services. The workspace is designed to support efficiency, teamwork, and product excellence.
Location:
Whitepages primarily focuses on providing data and directory services for the United States. While its online platform is accessible to users globally who are seeking information on U.S. residents and businesses, the company's operational infrastructure and physical office presence are concentrated in the U.S. It does not maintain a network of international offices for its consumer services.
Street Address:
1301 Fifth Avenue, Suite 1600
City:
Seattle
State/Province:
WA
Country:
USA
Where Else Does Whitepages Operate Around the World?
Operations Centralized
Address: N/A
The company focuses its resources on the U.S. market, managed centrally from its main office.
Buying Intent Signals for Whitepages
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Whitepages? Meet the Executive Team
As of April 2025, Whitepages' leadership includes:
Who's Investing in Whitepages?
Whitepages has been backed by several prominent investors over the years, including:
What Leadership Changes Has Whitepages Seen Recently?
The current leadership, headed by CEO Leigh McMillan since 2021, has been guiding Whitepages's consumer business. There have been no major, publicly announced C-suite executive hires or departures specific to Whitepages.com within the last 12 months.
What Technology (Tech Stack) Is Used byWhitepages?
Discover the tools Whitepages uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Whitepages Email Formats and Examples
Whitepages likely utilizes standard corporate email address patterns for its employees. Common formats usually involve a combination of the employee's first name and last name or initials.
[first_initial][last]@whitepages.com
Format
jsmith@whitepages.com
Example
75%
Success rate
What's the Latest News About Whitepages?
Whitepages Company Update • October 2023
Whitepages Continues to Enhance Data Accuracy and User Experience
Whitepages announced ongoing efforts to improve its data aggregation, verification processes, and platform features, aiming to provide users with the most accurate, up-to-date contact information and public records available through its U.S.-focused consumer directory services....more
Mastercard Newsroom • June 2021
Mastercard Completes Acquisition of Ekata (Formerly Whitepages Pro)
Mastercard finalized its acquisition of Ekata, the former B2B division of Whitepages, for $850 million. This strategic sale allowed Whitepages to sharpen its focus on its core consumer directory business, while Ekata's identity verification solutions were integrated into Mastercard's digital identity offerings....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Whitepages, are just a search away.