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WhiteFence was a pioneering online marketplace founded in 1999, designed to simplify the process for consumers to compare, choose, and order essential home services. These services included electricity, natural gas, internet, television, and phone services. The platform targeted both individuals moving to new homes and existing homeowners looking for better service options, offering a centralized place for comparison and transaction. In October 2014, WhiteFence was acquired by Allconnect, a subsidiary of Red Ventures, and its independent operations were subsequently integrated.
The Houston headquarters served as the nerve center for WhiteFence's nationwide operations, encompassing technology development for its comparison platform, marketing initiatives, sales operations, customer support services, and overall corporate administration.
As WhiteFence occupied space within a multi-tenant office building, specific unique architectural highlights attributed solely to WhiteFence are not widely documented. The facilities would have been standard modern office amenities conducive to a technology and customer service operation.
As a technology company operating in the competitive online services market, WhiteFence likely fostered an innovative, agile, and fast-paced work environment. The culture probably emphasized customer-centric solutions, technological advancement, and collaborative teamwork to manage its complex marketplace.
The Houston headquarters was crucial as the operational base from which WhiteFence launched and scaled its platform, aiming to transform how consumers accessed and managed home services across the United States.
WhiteFence's operations were primarily concentrated within the United States. The company provided its home service comparison and connection platform to consumers across various states, focusing on the domestic market. There is no significant public record of WhiteFence establishing or maintaining physical offices or direct service operations internationally.
3100 S. Gessner Road, Suite 200
Houston
Texas
USA
No additional office locations available.
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As of April 2025, WhiteFence' leadership includes:
WhiteFence has been backed by several prominent investors over the years, including:
WhiteFence was acquired by Allconnect in October 2014 and ceased to operate as an independent entity. Consequently, there have been no executive new hires or exits under the WhiteFence name in the last 12 months. Information on historical executive roles pertains to the period before the acquisition.
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Prior to its acquisition, WhiteFence likely used common corporate email formats. The examples below are speculative based on typical structures for a company of its nature and size. These email addresses are no longer active.
[first_initial][last]@whitefence.com (e.g., jdoe@whitefence.com) or [first].[last]@whitefence.com (e.g., jane.doe@whitefence.com)
Format
edanziger@whitefence.com
Example
0 (Company is inactive, historical email formats are no longer deliverable)%
Success rate
TechCrunch • October 28, 2014
Allconnect, a company specializing in helping consumers set up home services, announced its acquisition of WhiteFence. WhiteFence was known for its online marketplace allowing users to compare and order utilities and other home services. This acquisition was aimed at consolidating market presence and enhancing Allconnect's service offerings....more
Houston Business Journal • April 20, 2006
Houston-based WhiteFence Inc. announced it had raised $35 million in a Series E venture capital funding round. The round was led by new investor Adams Street Partners and included participation from existing investors. The capital was intended to fuel the company's expansion and development of its home services comparison platform....more
Austin Business Journal • February 1, 2000
WhiteFence.com (then known as TheFence.com Inc.) secured $12 million in its first round of institutional funding. The investment was led by Austin Ventures and Sierra Ventures, aimed at launching its online marketplace for essential home services....more
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