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Whitecoat is Australia's largest digital healthcare services directory, designed to help Australians find, compare, choose, and book healthcare providers. It aims to bring transparency to the healthcare industry by providing access to information about practitioners, including qualifications, specializations, and patient reviews. Users can search for doctors, dentists, physiotherapists, and a wide range of other allied health professionals, empowering them to make more informed healthcare decisions. Whitecoat was acquired by HealthShare in late 2021, combining two major players in the Australian digital health space.
Central operations, product development, technology infrastructure management, marketing, and strategic partnerships for the Whitecoat platform.
Located in a prominent business district, likely featuring modern office amenities conducive to a tech-focused company.
Emphasizes innovation in healthcare technology, patient empowerment, and collaboration. Likely a fast-paced environment focused on improving healthcare accessibility and transparency.
The Sydney headquarters is pivotal for driving Whitecoat's mission in the Australian market, coordinating with healthcare providers and developing the platform's features.
Whitecoat's primary operational focus is Australia. While its platform can be accessed globally for information, its services for booking and detailed provider engagement are centered on the Australian healthcare system. Post-acquisition, it's part of HealthShare, which also focuses primarily on the Australian market.
Level 7, 155 George Street
Sydney
New South Wales
Australia
Address: Whitecoat primarily operates from its Sydney headquarters. Specific details of other smaller or regional offices are not widely publicized, especially post-acquisition by HealthShare, which also has a Sydney presence.
To extend market reach and provide localized support if applicable.
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As of April 2025, Whitecoat' leadership includes:
Whitecoat has been backed by several prominent investors over the years, including:
Following the acquisition by HealthShare in late 2021, executive roles were consolidated. Matthew Donnellan, former CEO of Whitecoat, became Group CEO of the combined HealthShare entity. No other major distinct Whitecoat executive changes have been publicly highlighted in the last 12-18 months under the new structure.
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Whitecoat, now part of HealthShare, likely uses standard corporate email formats. Common patterns include [first_initial][last]@[domain] or [first].[last]@[domain]. The domain would be @whitecoat.com.au or potentially @healthshare.com.au post-acquisition.
[first_initial][last]@whitecoat.com.au
Format
jdoe@whitecoat.com.au
Example
70%
Success rate
Startup Daily • November 2, 2021
Sydney healthtech Healthshare has acquired rival digital health directory Whitecoat, backed by CBA, nib and HBF, for an undisclosed sum. The deal creates Australia’s largest health directory and booking site, with Healthshare founder Rami Weiss saying it will help millions more Australians to make more informed healthcare decisions....more
Australian Financial Review • November 2, 2021
Digital health business Healthshare has acquired health directory Whitecoat, backed by financial heavyweights CBA, NIB and HBF. The acquisition positions Healthshare as a dominant player in the Australian digital health listings and booking market....more
CMO Australia • July 1, 2020
Whitecoat's then-CMO, Rachel Dyal, discussed how the healthcare directory shifted its marketing strategy during the COVID-19 pandemic to focus on utility, providing telehealth information and supporting Australians in accessing healthcare services remotely....more
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