What Does Whitecoat Do?

Total employees120
HeadquartersSydney
Founded2013

Whitecoat is Australia's largest digital healthcare services directory, designed to help Australians find, compare, choose, and book healthcare providers. It aims to bring transparency to the healthcare industry by providing access to information about practitioners, including qualifications, specializations, and patient reviews. Users can search for doctors, dentists, physiotherapists, and a wide range of other allied health professionals, empowering them to make more informed healthcare decisions. Whitecoat was acquired by HealthShare in late 2021, combining two major players in the Australian digital health space.

Where Is Whitecoat's Headquarters?

Whitecoat officeWhitecoat officeWhitecoat officeWhitecoat office
*Images sourced via web search. Rights belong to original owners

HQ Function

Central operations, product development, technology infrastructure management, marketing, and strategic partnerships for the Whitecoat platform.

Notable Features:

Located in a prominent business district, likely featuring modern office amenities conducive to a tech-focused company.

Work Culture:

Emphasizes innovation in healthcare technology, patient empowerment, and collaboration. Likely a fast-paced environment focused on improving healthcare accessibility and transparency.

HQ Significance:

The Sydney headquarters is pivotal for driving Whitecoat's mission in the Australian market, coordinating with healthcare providers and developing the platform's features.

Values Reflected in HQ: The headquarters likely reflects values of innovation, transparency, accessibility, and customer-centricity in its operations and design.

Location:

Whitecoat's primary operational focus is Australia. While its platform can be accessed globally for information, its services for booking and detailed provider engagement are centered on the Australian healthcare system. Post-acquisition, it's part of HealthShare, which also focuses primarily on the Australian market.

Street Address:

Level 7, 155 George Street

City:

Sydney

State/Province:

New South Wales

Country:

Australia

Where Else Does Whitecoat Operate Around the World?

Information Not Publicly Available

Address: Whitecoat primarily operates from its Sydney headquarters. Specific details of other smaller or regional offices are not widely publicized, especially post-acquisition by HealthShare, which also has a Sydney presence.

To extend market reach and provide localized support if applicable.

Buying Intent Signals for Whitecoat

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Whitecoat? Meet the Executive Team

As of April 2025, Whitecoat' leadership includes:

Matthew Donnellan - Group CEO of HealthShare (former CEO of Whitecoat)
Rami Weiss - Founder & Managing Director of HealthShare
Dr Ben Sostarki - Director (formerly Chairman at Whitecoat)

Who's Investing in Whitecoat?

Whitecoat has been backed by several prominent investors over the years, including:

Commonwealth Bank of Australia (CBA)
NIB Holdings
HBF Health

What Leadership Changes Has Whitecoat Seen Recently?

Hire0
Exits0

Following the acquisition by HealthShare in late 2021, executive roles were consolidated. Matthew Donnellan, former CEO of Whitecoat, became Group CEO of the combined HealthShare entity. No other major distinct Whitecoat executive changes have been publicly highlighted in the last 12-18 months under the new structure.

New Appointments:

Matthew Donnellan, Assumed role of Group CEO for the expanded HealthShare entity after the acquisition of Whitecoat.

What Technology (Tech Stack) Is Used byWhitecoat?

Discover the tools Whitecoat uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Whitecoat Email Formats and Examples

Whitecoat, now part of HealthShare, likely uses standard corporate email formats. Common patterns include [first_initial][last]@[domain] or [first].[last]@[domain]. The domain would be @whitecoat.com.au or potentially @healthshare.com.au post-acquisition.

[first_initial][last]@whitecoat.com.au

Format

jdoe@whitecoat.com.au

Example

70%

Success rate

What's the Latest News About Whitecoat?

Startup DailyNovember 2, 2021

Whitecoat news title: Healthshare acquires Whitecoat to create massive health directory

Sydney healthtech Healthshare has acquired rival digital health directory Whitecoat, backed by CBA, nib and HBF, for an undisclosed sum. The deal creates Australia’s largest health directory and booking site, with Healthshare founder Rami Weiss saying it will help millions more Australians to make more informed healthcare decisions....more

Australian Financial ReviewNovember 2, 2021

Whitecoat news title: Healthshare buys Whitecoat; CBA, NIB, HBF check out

Digital health business Healthshare has acquired health directory Whitecoat, backed by financial heavyweights CBA, NIB and HBF. The acquisition positions Healthshare as a dominant player in the Australian digital health listings and booking market....more

CMO AustraliaJuly 1, 2020

Whitecoat news title: Whitecoat CMO on its utility marketing approach during COVID-19

Whitecoat's then-CMO, Rachel Dyal, discussed how the healthcare directory shifted its marketing strategy during the COVID-19 pandemic to focus on utility, providing telehealth information and supporting Australians in accessing healthcare services remotely....more

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