White Stuff is a British fashion and lifestyle brand founded in 1985, known for its unique prints, quality fabrics, and thoughtfully designed clothing, footwear, and accessories for men and women. The brand emphasizes a relaxed, individual style, a love for colour and detail, and a commitment to ethical sourcing and community initiatives through the White Stuff Foundation. With a strong high-street presence across the UK, an increasing number of international stores (e.g., Germany, Belgium), concessions, and a growing online business, White Stuff offers a distinctive alternative to mainstream fashion, focusing on creativity, comfort, and a touch of irreverence.
Serves as the central hub for the company's operations, including design, merchandising, buying, marketing, e-commerce, finance, IT, HR, and corporate strategy.
Located within Kennington Park Business Centre, a vibrant campus offering modern office spaces in a landscaped environment. The area itself provides a mix of business and leisure amenities.
White Stuff promotes a creative, collaborative, and friendly work environment. The culture is often described as informal, inclusive, and supportive, reflecting the brand's values. Emphasis is placed on teamwork, employee well-being, and fostering a fun, engaging workplace.
The London HQ is pivotal for maintaining brand identity, driving innovation in design and product development, and coordinating national and international retail, wholesale, and e-commerce operations.
While its core market is the United Kingdom, White Stuff has a growing international footprint. This includes a robust e-commerce platform shipping to numerous countries worldwide. The brand also operates standalone retail stores in countries like Germany and Belgium, and partners with international department stores and online marketplaces. Its sourcing and supply chain operations are global, supported by regional offices such as the one in Delhi, India, to manage supplier relationships, quality assurance, and ethical production standards.
Canterbury Court, Kennington Park, 1-3 Brixton Road
London
England
United Kingdom
Address: Unit 310, Radial Park, Magna Park, Lutterworth, Leicestershire, LE17 4XN
Essential for the company's supply chain efficiency and operational backbone, supporting the entire retail network and e-commerce fulfilment across the UK and internationally.
Address: [Specific address not publicly available for operational reasons]
Facilitates direct communication with regional suppliers, ensures quality control, and upholds the company's ethical trading standards and sustainability initiatives in its Asian supply chain.
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As of April 2025, White Stuff' leadership includes:
White Stuff has been backed by several prominent investors over the years, including:
White Stuff has made several key strategic appointments to its executive team over the past year, notably strengthening its finance, marketing, and technology leadership to support its ongoing growth and transformation initiatives.
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White Stuff typically uses a combination of first name and last name, or first initial and last name, for their corporate email addresses. The most common formats are [first].[last]@whitestuff.com or [firstinitial][lastname]@whitestuff.com.
[first].[last]@whitestuff.com or [firstinitial][lastname]@whitestuff.com
Format
jane.doe@whitestuff.com or jdoe@whitestuff.com
Example
80%
Success rate
Retail Gazette • February 13, 2024
White Stuff reported strong sales growth over the Christmas period, with total sales up 13.1% year-on-year for the five weeks to December 30. The retailer is also preparing to launch its wholesale business in the US in spring/summer 2024....more
Retail Gazette • January 8, 2024
White Stuff appointed Justin St Quintin as its new chief financial officer, effective January 2024. He succeeded Sean Anglim and previously served as finance director at Joules and held roles at The White Company....more
Retail Gazette • November 28, 2023
White Stuff opened a new, larger store in Brighton, relocating its existing presence in the city. This move is part of its broader strategy to invest in its retail portfolio, including opening new stores and upsizing existing ones....more
Drapers • October 4, 2023
White Stuff appointed Suzy Forman as chief marketing officer and Dave Rafter as chief technology and information officer. Forman joined from online stationer Papier and previously worked at John Lewis. Rafter joined from The Very Group and also has experience at John Lewis....more
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