What Does White River Marine Group Do?

Total employees10000
HeadquartersSpringfield
Founded1978

White River Marine Group (WRMG) is the world's largest boat manufacturer by volume, encompassing a portfolio of premier recreational boat brands. As part of Bass Pro Shops, WRMG is committed to providing high-quality fishing and recreational boats. Its renowned brands include TRACKER Boats (America's #1 selling fishing boat), NITRO performance fishing boats, TAHOE sport boats, MAKO offshore fishing boats, RANGER fiberglass and aluminum fishing boats, TRITON fiberglass fishing boats, SUN TRACKER pontoon boats, and REGENCY luxury pontoon boats. The group focuses on vertical integration, from design and manufacturing to marketing and sales through Bass Pro Shops, Cabela's, and a network of independent dealers, ensuring quality and value for outdoor enthusiasts.

Where Is White River Marine Group's Headquarters?

White River Marine Group officeWhite River Marine Group officeWhite River Marine Group officeWhite River Marine Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for overall strategy, brand management, engineering, manufacturing oversight, marketing, sales leadership, and administrative operations for its diverse portfolio of boat brands. It's co-located with the Bass Pro Shops national headquarters.

Notable Features:

The headquarters is part of the expansive Bass Pro Shops campus, which includes state-of-the-art design and testing facilities, and is closely integrated with one of the largest boat manufacturing operations globally.

Work Culture:

The work culture is deeply rooted in a passion for the outdoors, fishing, and boating. It emphasizes quality craftsmanship, innovation, and customer satisfaction, reflecting the values of its parent company, Bass Pro Shops. Employees often share a love for conservation and outdoor recreation.

HQ Significance:

The Springfield headquarters is strategically important as it anchors the operations of North America's largest boat builder, influencing industry trends and coordinating the production and distribution of thousands of boats annually.

Values Reflected in HQ: The headquarters reflects values of quality, innovation, customer focus, and a deep connection to outdoor traditions and conservation, all hallmarks of the Bass Pro Shops and White River Marine Group identity.

Location:

While White River Marine Group's primary manufacturing and sales focus is North America (USA and Canada), its boats are distributed globally through an extensive network of independent dealers. This allows international customers access to WRMG brands. Functions supported globally include international sales and distribution, warranty support, and parts availability through this dealer network. The company also sources materials and components from global suppliers.

Street Address:

2500 E. Kearney St.

City:

Springfield

State/Province:

Missouri

Country:

USA

Where Else Does White River Marine Group Operate Around the World?

Flippin, Arkansas, USA

Address: 1 Ranger Rd, Flippin, AR 72634

Leverages the skilled boat-building workforce in the Ozark Mountain region, a historical hub for boat manufacturing. Supports production for a significant portion of the bass boat market.

Lebanon, Missouri, USA

Address: 651 E Highway 32, Lebanon, MO 65536

Strategically located in the Midwest for efficient production and distribution of aluminum boats, serving a broad customer base across the continent.

Bolivar, Missouri, USA

Address: 701 E Aldrich Rd, Bolivar, MO 65613

Supports diversified manufacturing needs of the group and takes advantage of the regional manufacturing capabilities and workforce.

New Bern, North Carolina, USA

Address: 100 S. White Street, New Bern, NC 28560 (Example - Mako was previously built here by Hatteras/CABO Yachts, a former WRMG acquisition; specific WRMG plant address might vary)

Serves the East Coast and international markets for offshore fishing boats, benefiting from a legacy of saltwater boat building in the region.

Buying Intent Signals for White River Marine Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading White River Marine Group? Meet the Executive Team

As of April 2025, White River Marine Group' leadership includes:

Johnny Morris - Founder & CEO, Bass Pro Shops (Parent Company of White River Marine Group)
Scott Ernest - Former President, White River Marine Group (Note: Leadership may have evolved; specific current divisional presidents can be less public)
Senior Leadership Team - Various Vice Presidents and Directors overseeing specific brands and functions within WRMG (Specific names often internal or not widely publicized)

Who's Investing in White River Marine Group?

White River Marine Group has been backed by several prominent investors over the years, including:

White River Marine Group is a subsidiary of Bass Pro Shops, which is a privately held company founded by Johnny Morris. As such, it is not publicly traded and its primary 'investor' is its parent company and ownership.

What Leadership Changes Has White River Marine Group Seen Recently?

Hire0
Exits0

As a privately held entity, detailed executive movements within White River Marine Group are not always publicly announced with the same frequency as publicly traded companies. Significant leadership changes typically align with broader Bass Pro Shops strategic announcements. No major, publicly announced WRMG-specific executive hires or exits have been noted in the last 12 months outside of routine internal promotions or shifts.

What Technology (Tech Stack) Is Used byWhite River Marine Group?

Discover the tools White River Marine Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

White River Marine Group Email Formats and Examples

White River Marine Group, as part of Bass Pro Shops, likely utilizes email formats consistent with its parent company. Common corporate email patterns include first initial followed by last name, or first name followed by last name. The domain would be @whiterivermg.com or potentially @basspro.com for some roles.

[first_initial][last]@whiterivermg.com

Format

jdoe@whiterivermg.com

Example

70%

Success rate

What's the Latest News About White River Marine Group?

Bass Pro Shops Newsroom • April 5, 2023

Bass Pro Shops, Cabela’s and White River Marine Group Named 2023 ENERGY STAR Partner of the Year

The U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE) have named Bass Pro Shops, Cabela’s and White River Marine Group as a 2023 ENERGY STAR Partner of the Year – Sustained Excellence Award recipient. This recognition highlights their commitment to energy efficiency and environmental stewardship across their operations....more

Boating Industry • February 15, 2023

Tracker Marine parent company earns 11th consecutive Energy Star award

White River Marine Group, the marine manufacturing division of Bass Pro Shops, has been recognized by the EPA for its long-standing commitment to energy efficiency, marking its 11th consecutive ENERGY STAR award. This underscores the company's dedication to sustainable manufacturing practices....more

Trade Only Today • October 13, 2022

White River Marine Group Names Dealer of the Year

White River Marine Group announced its 2022 Dealer of the Year awards, recognizing top-performing dealerships across its network for exceptional sales, customer service, and brand representation for its portfolio of boat brands....more

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