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White River Marine Group (WRMG) is the world's largest boat manufacturer by volume, encompassing a portfolio of premier recreational boat brands. As part of Bass Pro Shops, WRMG is committed to providing high-quality fishing and recreational boats. Its renowned brands include TRACKER Boats (America's #1 selling fishing boat), NITRO performance fishing boats, TAHOE sport boats, MAKO offshore fishing boats, RANGER fiberglass and aluminum fishing boats, TRITON fiberglass fishing boats, SUN TRACKER pontoon boats, and REGENCY luxury pontoon boats. The group focuses on vertical integration, from design and manufacturing to marketing and sales through Bass Pro Shops, Cabela's, and a network of independent dealers, ensuring quality and value for outdoor enthusiasts.
Serves as the central hub for overall strategy, brand management, engineering, manufacturing oversight, marketing, sales leadership, and administrative operations for its diverse portfolio of boat brands. It's co-located with the Bass Pro Shops national headquarters.
The headquarters is part of the expansive Bass Pro Shops campus, which includes state-of-the-art design and testing facilities, and is closely integrated with one of the largest boat manufacturing operations globally.
The work culture is deeply rooted in a passion for the outdoors, fishing, and boating. It emphasizes quality craftsmanship, innovation, and customer satisfaction, reflecting the values of its parent company, Bass Pro Shops. Employees often share a love for conservation and outdoor recreation.
The Springfield headquarters is strategically important as it anchors the operations of North America's largest boat builder, influencing industry trends and coordinating the production and distribution of thousands of boats annually.
While White River Marine Group's primary manufacturing and sales focus is North America (USA and Canada), its boats are distributed globally through an extensive network of independent dealers. This allows international customers access to WRMG brands. Functions supported globally include international sales and distribution, warranty support, and parts availability through this dealer network. The company also sources materials and components from global suppliers.
2500 E. Kearney St.
Springfield
Missouri
USA
Address: 1 Ranger Rd, Flippin, AR 72634
Leverages the skilled boat-building workforce in the Ozark Mountain region, a historical hub for boat manufacturing. Supports production for a significant portion of the bass boat market.
Address: 651 E Highway 32, Lebanon, MO 65536
Strategically located in the Midwest for efficient production and distribution of aluminum boats, serving a broad customer base across the continent.
Address: 701 E Aldrich Rd, Bolivar, MO 65613
Supports diversified manufacturing needs of the group and takes advantage of the regional manufacturing capabilities and workforce.
Address: 100 S. White Street, New Bern, NC 28560 (Example - Mako was previously built here by Hatteras/CABO Yachts, a former WRMG acquisition; specific WRMG plant address might vary)
Serves the East Coast and international markets for offshore fishing boats, benefiting from a legacy of saltwater boat building in the region.
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As of April 2025, White River Marine Group' leadership includes:
White River Marine Group has been backed by several prominent investors over the years, including:
As a privately held entity, detailed executive movements within White River Marine Group are not always publicly announced with the same frequency as publicly traded companies. Significant leadership changes typically align with broader Bass Pro Shops strategic announcements. No major, publicly announced WRMG-specific executive hires or exits have been noted in the last 12 months outside of routine internal promotions or shifts.
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White River Marine Group, as part of Bass Pro Shops, likely utilizes email formats consistent with its parent company. Common corporate email patterns include first initial followed by last name, or first name followed by last name. The domain would be @whiterivermg.com or potentially @basspro.com for some roles.
[first_initial][last]@whiterivermg.com
Format
jdoe@whiterivermg.com
Example
70%
Success rate
Bass Pro Shops Newsroom • April 5, 2023
The U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE) have named Bass Pro Shops, Cabela’s and White River Marine Group as a 2023 ENERGY STAR Partner of the Year – Sustained Excellence Award recipient. This recognition highlights their commitment to energy efficiency and environmental stewardship across their operations....more
Boating Industry • February 15, 2023
White River Marine Group, the marine manufacturing division of Bass Pro Shops, has been recognized by the EPA for its long-standing commitment to energy efficiency, marking its 11th consecutive ENERGY STAR award. This underscores the company's dedication to sustainable manufacturing practices....more
Trade Only Today • October 13, 2022
White River Marine Group announced its 2022 Dealer of the Year awards, recognizing top-performing dealerships across its network for exceptional sales, customer service, and brand representation for its portfolio of boat brands....more
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