What Does White Lodging Do?

Total employees3121
HeadquartersMerrillville
Founded1985

Founded in 1985 by Bruce White, White Lodging has evolved into a leading, fully-integrated hospitality company. Initially recognized for its extensive hotel management portfolio, the company strategically shifted its focus in 2022 towards new development, ownership, and asset management of premium-branded and lifestyle hotels. White Lodging partners with top-tier brands like Marriott, Hilton, and Hyatt to develop and operate high-value properties in prime U.S. markets. The company is committed to creating exceptional guest experiences, fostering a positive work environment for its associates, and driving strong returns for its partners and stakeholders. Its expertise spans the entire P&L, from site selection and construction to operations and F&B concepting.

Where Is White Lodging's Headquarters?

White Lodging officeWhite Lodging officeWhite Lodging officeWhite Lodging office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for White Lodging's strategic operations, including property development, acquisitions, asset management, finance, human resources, legal, and corporate leadership for its owned and developed hotel portfolio.

Notable Features:

Modern corporate office facilities designed to foster collaboration, innovation, and efficiency. The headquarters is strategically located with convenient access to major transportation networks.

Work Culture:

White Lodging fosters a dynamic and entrepreneurial work culture centered around its core values of Growth, Grit, Impact, Integrity, and Genuine Care. The HQ environment emphasizes teamwork, associate development, high performance, and a passion for hospitality. There's a strong focus on results and a commitment to excellence in all endeavors.

HQ Significance:

The Merrillville headquarters is pivotal for orchestrating White Lodging's national growth strategy in hotel development and ownership. It's where key investment decisions are made, brand partnerships are managed, and financial and operational oversight for all assets is centralized.

Values Reflected in HQ: The headquarters' design and operational ethos reflect White Lodging's commitment to professionalism, strategic thinking, operational excellence, and fostering a collaborative environment for its associates to drive success.

Location:

White Lodging's core operations, including hotel development, ownership, and management, are concentrated within the United States. The company develops and operates properties in numerous states, focusing on key urban and suburban markets. While its physical office and operational footprint is U.S.-based, its partnerships with international hotel brands (Marriott, Hilton, Hyatt) connect it to global hospitality standards, distribution networks, and traveler bases.

Street Address:

1000 E. 80th Place, Suite 600 North

City:

Merrillville

State/Province:

IN

Country:

USA

Where Else Does White Lodging Operate Around the World?

Various Project & Regional Hubs, USA

Address: N/A (Decentralized, project-based presence)

To directly oversee and manage specific development projects, hotel operations, and talent acquisition within strategic growth regions across the United States.

Buying Intent Signals for White Lodging

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading White Lodging? Meet the Executive Team

As of April 2025, White Lodging' leadership includes:

Jean-Luc Barone - Chief Executive Officer
Chris Anderson - Chief Financial Officer
Joe Jannat - Chief Operating Officer
AJ Hocker - Chief Development Officer, Full Service & Lifestyle
Eva Schal Elmaleh - Chief Investment Officer
Beth Gentry - Chief People and Culture Officer
David Meisner - General Counsel & EVP Real Estate

Who's Investing in White Lodging?

White Lodging has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has White Lodging Seen Recently?

Hire3
Exits0

Over the past 12 months, White Lodging has made strategic appointments to its executive team, enhancing its capabilities in development, investment, and legal functions to support its growth objectives.

New Appointments:

AJ Hocker, AJ Hocker appointed as Chief Development Officer, Full Service & Lifestyle.
David Meisner, David Meisner appointed as General Counsel and EVP of Real Estate.
Eva Schal Elmaleh, Eva Schal Elmaleh appointed as Chief Investment Officer.

What Technology (Tech Stack) Is Used byWhite Lodging?

Discover the tools White Lodging uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

White Lodging Email Formats and Examples

White Lodging primarily utilizes a standardized email format for its corporate employees, typically combining the employee's first and last names.

first.last@whitelodging.com

Format

jane.doe@whitelodging.com

Example

90%

Success rate

What's the Latest News About White Lodging?

Hospitality Net • March 5, 2024

AJ Hocker Appointed Chief Development Officer, Full Service & Lifestyle at White Lodging

White Lodging announced the appointment of AJ Hocker to the role of Chief Development Officer, Full Service & Lifestyle. Hocker will be responsible for leading the company's full-service and lifestyle development strategy and execution, bringing over 20 years of experience in hospitality development....more

Lodging Magazine • August 17, 2023

White Lodging Appoints David Meisner as General Counsel and EVP of Real Estate

White Lodging has appointed David Meisner as general counsel and executive vice president of real estate. In this role, Meisner will lead all legal aspects of the company’s corporate and hotel operations, real estate transactions, and development projects. He brings extensive legal experience in the hospitality and real estate sectors....more

Hospitality Net • May 24, 2023

Eva Schal Elmaleh Appointed Chief Investment Officer at White Lodging

White Lodging announced the appointment of Eva Schal Elmaleh as Chief Investment Officer. She will oversee all aspects of the company's investment platform, including sourcing, underwriting, and executing new development and acquisition opportunities, bolstering the company's strategic growth initiatives....more

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