HQ Function

Primary manufacturing hub, encompassing design, engineering, CNC machining, assembly, quality control, sales, and administrative operations.

Notable Features:

State-of-the-art CNC machining facility, in-house design and testing capabilities. The facility is focused on functional industrial production.

Work Culture:

A culture of precision, craftsmanship, and passion for cycling. Employees are often cyclists themselves, contributing to a hands-on, quality-focused environment. Likely a close-knit team dedicated to producing top-tier components.

HQ Significance:

The Petaluma facility is central to White Industries' identity, representing its commitment to 'Made in the USA' quality and direct oversight of the entire production process.

Values Reflected in HQ: Durability, precision engineering, American manufacturing, quality craftsmanship, and a dedication to the cycling community.

Location:

While all manufacturing and primary operations are based in Petaluma, California, White Industries supports a global customer base. Their high-performance bicycle components are available worldwide through an extensive network of international distributors and local bike shops across North America, Europe, Asia, Australia, and other regions, serving cyclists who demand quality and durability.

Street Address:

455 Portal Street

City:

Petaluma

State/Province:

California

Country:

USA