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What Does White Flower Farm Do?

Total employees150
HeadquartersLitchfield
Founded1950

White Flower Farm is a distinguished family-owned mail-order nursery located in Litchfield, Connecticut. Founded in 1950 by William Harris and Jane Grant, the company has established a reputation for providing a wide range of superior quality plants, including perennials, annuals, shrubs, vines, bulbs, and houseplants, as well as gardening tools, accessories, and home decor. They are known for their extensive and informative catalogs, robust e-commerce presence, and beautiful display gardens at their Connecticut farm, which are open to the public. White Flower Farm prides itself on horticultural excellence, customer service, and providing gardeners with unique and reliable plant varieties.

Where Is White Flower Farm's Headquarters?

White Flower Farm officeWhite Flower Farm officeWhite Flower Farm officeWhite Flower Farm office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary nursery, mail-order fulfillment center, administrative hub, retail store, and location for their extensive public display gardens.

Notable Features:

Famous for its meticulously maintained display gardens (Lloyd Border, Perennial Garden, Rose Garden, etc.), retail store, greenhouses, and trial gardens where new varieties are tested.

Work Culture:

Likely a passionate, hands-on environment focused on horticulture, quality, and customer satisfaction. Given its nursery operations, it involves both office-based roles and extensive outdoor/greenhouse work, with seasonal peaks in activity.

HQ Significance:

The Litchfield location is the heart of the White Flower Farm brand, embodying their commitment to horticultural beauty and excellence. It's a destination for gardeners and a critical operational center.

Values Reflected in HQ: The headquarters and display gardens reflect the company's core values of quality, horticultural expertise, customer education, and a deep appreciation for the beauty of plants and gardening.

Location:

White Flower Farm primarily operates and ships within the United States. While they source plants and products globally to ensure a diverse and high-quality offering for their customers, their direct sales and distribution network is focused on the domestic US market. They do not typically have international retail stores or direct shipping outside the U.S.

Street Address:

167 Litchfield Road (Route 63)

City:

Litchfield

State/Province:

CT

Country:

USA

Where Else Does White Flower Farm Operate Around the World?

No additional office locations available.

Buying Intent Signals for White Flower Farm

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading White Flower Farm? Meet the Executive Team

As of April 2025, White Flower Farm' leadership includes:

Eliot Wadsworth - Chairman & CEO
Michael Le Feuvre - President
Debra Czapor - Chief Financial Officer

Who's Investing in White Flower Farm?

White Flower Farm has been backed by several prominent investors over the years, including:

Privately Held/Family Owned

What Leadership Changes Has White Flower Farm Seen Recently?

Hire0
Exits0

As a privately held company, White Flower Farm does not frequently publicize executive changes unless they are of major significance. No major executive hires or exits have been widely reported in the last 12 months.

What Technology (Tech Stack) Is Used byWhite Flower Farm?

Discover the tools White Flower Farm uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

White Flower Farm Email Formats and Examples

White Flower Farm likely uses common corporate email formats, often combining first names, last names, or initials with their domain.

[first_initial][last]@whiteflowerfarm.com

Format

ewadsworth@whiteflowerfarm.com

Example

80%

Success rate

What's the Latest News About White Flower Farm?

White Flower Farm BlogApril 15, 2024

White Flower Farm Highlights Spring Blooming Perennials and New Arrivals

White Flower Farm's blog and recent communications showcase their latest collection of spring-blooming perennials and new plant arrivals for the 2024 gardening season, encouraging gardeners to plan and order for vibrant spring displays. They often feature expert tips for spring garden care....more

Hartford CourantNovember 20, 2023

White Flower Farm Prepares for Holiday Season with Wreaths, Gifts, and Amaryllis

Local Connecticut news outlets often feature White Flower Farm's seasonal offerings. Around this time, coverage would typically focus on their popular holiday items like fresh wreaths, Amaryllis bulbs, and gardening-themed gifts, highlighting their mail-order and retail store preparations....more

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