White Flower Farm is a distinguished family-owned mail-order nursery located in Litchfield, Connecticut. Founded in 1950 by William Harris and Jane Grant, the company has established a reputation for providing a wide range of superior quality plants, including perennials, annuals, shrubs, vines, bulbs, and houseplants, as well as gardening tools, accessories, and home decor. They are known for their extensive and informative catalogs, robust e-commerce presence, and beautiful display gardens at their Connecticut farm, which are open to the public. White Flower Farm prides itself on horticultural excellence, customer service, and providing gardeners with unique and reliable plant varieties.
Serves as the primary nursery, mail-order fulfillment center, administrative hub, retail store, and location for their extensive public display gardens.
Famous for its meticulously maintained display gardens (Lloyd Border, Perennial Garden, Rose Garden, etc.), retail store, greenhouses, and trial gardens where new varieties are tested.
Likely a passionate, hands-on environment focused on horticulture, quality, and customer satisfaction. Given its nursery operations, it involves both office-based roles and extensive outdoor/greenhouse work, with seasonal peaks in activity.
The Litchfield location is the heart of the White Flower Farm brand, embodying their commitment to horticultural beauty and excellence. It's a destination for gardeners and a critical operational center.
White Flower Farm primarily operates and ships within the United States. While they source plants and products globally to ensure a diverse and high-quality offering for their customers, their direct sales and distribution network is focused on the domestic US market. They do not typically have international retail stores or direct shipping outside the U.S.
167 Litchfield Road (Route 63)
Litchfield
CT
USA
No additional office locations available.
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As of April 2025, White Flower Farm' leadership includes:
White Flower Farm has been backed by several prominent investors over the years, including:
As a privately held company, White Flower Farm does not frequently publicize executive changes unless they are of major significance. No major executive hires or exits have been widely reported in the last 12 months.
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White Flower Farm likely uses common corporate email formats, often combining first names, last names, or initials with their domain.
[first_initial][last]@whiteflowerfarm.com
Format
ewadsworth@whiteflowerfarm.com
Example
80%
Success rate
White Flower Farm Blog • April 15, 2024
White Flower Farm's blog and recent communications showcase their latest collection of spring-blooming perennials and new plant arrivals for the 2024 gardening season, encouraging gardeners to plan and order for vibrant spring displays. They often feature expert tips for spring garden care....more
Hartford Courant • November 20, 2023
Local Connecticut news outlets often feature White Flower Farm's seasonal offerings. Around this time, coverage would typically focus on their popular holiday items like fresh wreaths, Amaryllis bulbs, and gardening-themed gifts, highlighting their mail-order and retail store preparations....more
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