What Does Whistles Do?

Total employees800
HeadquartersLondon
Founded1976

Whistles is a contemporary fashion brand based in London. Known for its effortless, versatile, and intelligent design, Whistles offers womenswear, menswear (since 2014), and accessories. The brand emphasizes quality craftsmanship, modern silhouettes, and timeless pieces that fit into a modern lifestyle. It operates through standalone stores, concessions in department stores, and a global online presence. Whistles was acquired by The Foschini Group (TFG) of South Africa in 2016.

Where Is Whistles's Headquarters?

Whistles officeWhistles officeWhistles officeWhistles office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Whistles' design, merchandising, marketing, e-commerce, and operational management. Strategic decisions for the brand are made here.

Notable Features:

Likely a modern office space designed to foster creativity and collaboration, situated in a vibrant area of London known for fashion and business.

Work Culture:

A dynamic, fast-paced, and creative environment typical of a contemporary fashion brand. Emphasis on teamwork, innovation, and a passion for fashion.

HQ Significance:

The London headquarters is crucial for maintaining Whistles' brand identity, driving its design philosophy, and managing its global retail and online operations.

Values Reflected in HQ: The headquarters likely embodies Whistles' brand values of contemporary design, quality, and effortless style, fostering a creative and collaborative environment.

Location:

Whistles supports its global operations primarily from its London headquarters. This includes design, brand strategy, and core business functions. Internationally, its presence is characterized by standalone retail stores, concessions within department stores (e.g., Bloomingdale's in the US, Harrods in the UK), and a robust e-commerce platform that ships to numerous countries worldwide. Key international markets include Europe, North America, Australia, and parts of Asia and the Middle East, often supported by local showrooms or wholesale representatives.

Street Address:

102-108 Clifton Street (TFG Brands London Office)

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Whistles Operate Around the World?

New York, NY/USA

Address: Primarily wholesale showrooms & press offices (specific address not publicly listed)

To facilitate brand growth in the North American market, manage relationships with key retail partners like department stores, and coordinate regional marketing and press.

Various Global Cities

Address: N/A (Primarily Retail Stores & Distribution Centers)

Retail sales, customer service, and local market brand presence. Distribution centers support logistics and supply chain for respective regions.

Buying Intent Signals for Whistles

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Whistles? Meet the Executive Team

As of April 2025, Whistles' leadership includes:

Ben Barnett - CEO, TFG Brands London (Oversees Whistles, Hobbs, Phase Eight)
Justin Hampshire - Managing Director, Whistles & Phase Eight (TFG Brands London)
Nick Passmore - Creative Director, Whistles

Who's Investing in Whistles?

Whistles has been backed by several prominent investors over the years, including:

The Foschini Group (TFG)

What Leadership Changes Has Whistles Seen Recently?

Hire1
Exits0

In late 2023, Whistles appointed Nick Passmore as its new Creative Director, aiming to invigorate the brand's design direction. No other major public executive exits directly tied to Whistles' top leadership were noted in the past 12 months.

New Appointments:

Nick Passmore, Nick Passmore appointed as new Creative Director, bringing fresh creative leadership to Whistles.

What Technology (Tech Stack) Is Used byWhistles?

Discover the tools Whistles uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Whistles Email Formats and Examples

Common email formats for companies like Whistles often use a combination of first name, last name, or initials. The most likely formats are [first_initial][last_name]@whistles.com or [first_name].[last_name]@whistles.com.

[first_initial][last_name]@whistles.com, [first_name].[last_name]@whistles.com

Format

jdoe@whistles.com, jane.doe@whistles.com

Example

75%

Success rate

What's the Latest News About Whistles?

Drapers • February 28, 2024

Whistles unveils first campaign under new creative director

Whistles launched its first advertising campaign under the direction of its new creative director, Nick Passmore. The spring/summer 2024 campaign, titled 'A Moveable Feast', aims to showcase a refreshed vision for the brand....more

TheIndustry.fashion • December 5, 2023

Whistles opens new store in London's Battersea Power Station

Whistles has opened a new retail store located in the recently redeveloped Battersea Power Station in London, expanding its physical retail footprint in a key shopping destination....more

Retail Gazette • October 10, 2023

Whistles launches clothing rental service with Zoa

Whistles has partnered with rental platform Zoa to launch its own clothing rental service, 'Whistles Rental'. This move allows customers to rent a selection of Whistles' womenswear, aligning with growing consumer interest in sustainable fashion consumption....more

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