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Whistles is a contemporary fashion brand based in London. Known for its effortless, versatile, and intelligent design, Whistles offers womenswear, menswear (since 2014), and accessories. The brand emphasizes quality craftsmanship, modern silhouettes, and timeless pieces that fit into a modern lifestyle. It operates through standalone stores, concessions in department stores, and a global online presence. Whistles was acquired by The Foschini Group (TFG) of South Africa in 2016.
Serves as the central hub for Whistles' design, merchandising, marketing, e-commerce, and operational management. Strategic decisions for the brand are made here.
Likely a modern office space designed to foster creativity and collaboration, situated in a vibrant area of London known for fashion and business.
A dynamic, fast-paced, and creative environment typical of a contemporary fashion brand. Emphasis on teamwork, innovation, and a passion for fashion.
The London headquarters is crucial for maintaining Whistles' brand identity, driving its design philosophy, and managing its global retail and online operations.
Whistles supports its global operations primarily from its London headquarters. This includes design, brand strategy, and core business functions. Internationally, its presence is characterized by standalone retail stores, concessions within department stores (e.g., Bloomingdale's in the US, Harrods in the UK), and a robust e-commerce platform that ships to numerous countries worldwide. Key international markets include Europe, North America, Australia, and parts of Asia and the Middle East, often supported by local showrooms or wholesale representatives.
102-108 Clifton Street (TFG Brands London Office)
London
England
United Kingdom
Address: Primarily wholesale showrooms & press offices (specific address not publicly listed)
To facilitate brand growth in the North American market, manage relationships with key retail partners like department stores, and coordinate regional marketing and press.
Address: N/A (Primarily Retail Stores & Distribution Centers)
Retail sales, customer service, and local market brand presence. Distribution centers support logistics and supply chain for respective regions.
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As of April 2025, Whistles' leadership includes:
Whistles has been backed by several prominent investors over the years, including:
In late 2023, Whistles appointed Nick Passmore as its new Creative Director, aiming to invigorate the brand's design direction. No other major public executive exits directly tied to Whistles' top leadership were noted in the past 12 months.
Discover the tools Whistles uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for companies like Whistles often use a combination of first name, last name, or initials. The most likely formats are [first_initial][last_name]@whistles.com or [first_name].[last_name]@whistles.com.
[first_initial][last_name]@whistles.com, [first_name].[last_name]@whistles.com
Format
jdoe@whistles.com, jane.doe@whistles.com
Example
75%
Success rate
Drapers • February 28, 2024
Whistles launched its first advertising campaign under the direction of its new creative director, Nick Passmore. The spring/summer 2024 campaign, titled 'A Moveable Feast', aims to showcase a refreshed vision for the brand....more
TheIndustry.fashion • December 5, 2023
Whistles has opened a new retail store located in the recently redeveloped Battersea Power Station in London, expanding its physical retail footprint in a key shopping destination....more
Retail Gazette • October 10, 2023
Whistles has partnered with rental platform Zoa to launch its own clothing rental service, 'Whistles Rental'. This move allows customers to rent a selection of Whistles' womenswear, aligning with growing consumer interest in sustainable fashion consumption....more
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