What Does Whistle Do?

Total employees101
HeadquartersLondon
Founded2020

Whistles is a contemporary fashion brand based in London, known for its intelligent design, clean lines, and modern aesthetic. Founded in 1976, Whistles offers womenswear, menswear (since 2014), and accessories, targeting a discerning customer who seeks quality, timeless style, and effortless pieces. The brand emphasizes premium fabrics and considered details. Whistles was acquired by The Foschini Group (TFG) of South Africa in 2016 and operates as part of TFG Brands (London) Ltd. It has a significant retail presence through standalone stores, concessions in department stores, and a global online platform.

Where Is Whistle's Headquarters?

Whistle officeWhistle officeWhistle officeWhistle office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for brand strategy, design, merchandising, marketing, and operations for Whistles globally.

Notable Features:

Likely a modern, open-plan office designed to foster creativity and collaboration, reflecting the brand's contemporary aesthetic. Co-located with other TFG fashion brands.

Work Culture:

A dynamic, fast-paced, and creative environment typical of the fashion industry. Emphasis on collaboration, innovation, trend awareness, and upholding the brand's sophisticated identity.

HQ Significance:

The London HQ is pivotal for maintaining Whistles' design DNA, originating collections, managing its retail and online channels, and driving international growth from a key global fashion capital.

Values Reflected in HQ: The headquarters likely reflects values of contemporary design, quality, creativity, collaboration, and a connection to London's fashion scene.

Location:

Whistles supports global retail operations, e-commerce fulfillment to numerous countries (including UK, US, EU, Australia), international brand marketing, and wholesale distribution through partnerships in key markets across Europe, North America, Asia, and the Middle East. Their physical presence includes standalone stores and concessions in premium department stores.

Street Address:

177-189 Durnsford Road

City:

London

State/Province:

Greater London

Country:

United Kingdom

Where Else Does Whistle Operate Around the World?

New York, NY/USA

Address: Showroom & Press Office Presence (Specific location managed via local partners/agencies)

To expand brand visibility and sales within the key US fashion market, cultivate relationships with major American retailers, and tailor brand messaging for the local consumer base.

Buying Intent Signals for Whistle

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Whistle? Meet the Executive Team

As of April 2025, Whistle' leadership includes:

Nick Passmore - Managing Director, Whistles
Emma Harrow - Head of Product, Whistles
Ben Barnett - CEO, TFG Brands (London) Ltd (Oversees Whistles and other TFG UK brands)

Who's Investing in Whistle?

Whistle has been backed by several prominent investors over the years, including:

The Foschini Group (TFG Limited) - South African retail group, acquired Whistles in March 2016.

What Leadership Changes Has Whistle Seen Recently?

Hire0
Exits0

Specific executive hires or exits solely for Whistles' direct leadership are not frequently publicized, as changes often occur at the TFG Brands (London) group level or are managed internally. No major distinct Whistles executive changes have been prominent in public news sources over the immediate past 12 months.

What Technology (Tech Stack) Is Used byWhistle?

Discover the tools Whistle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Whistle Email Formats and Examples

Whistles, as part of TFG Brands (London) Ltd, likely uses standard corporate email formats. Common patterns for companies in the fashion retail sector include [firstname].[lastname]@[companydomain.com] or [firstinitial][lastname]@[companydomain.com].

firstname.lastname@whistles.com

Format

jane.doe@whistles.com

Example

75%

Success rate

What's the Latest News About Whistle?

Drapers • October 20, 2023

Whistles expands retail footprint with new Bath store opening

Whistles announced the opening of a new retail store in Bath, located on Milsom Street. This move signals its continued investment in physical retail spaces, offering its contemporary collections to shoppers in the historic city....more

Whistles / Fashion Press • February 28, 2024

Whistles Unveils Spring 2024 Collection Emphasizing Modern Wardrobing

Whistles launched its Spring 2024 collection, focusing on versatile pieces, modern tailoring, and conscious fabrications. The collection includes updated denim, occasionwear, and everyday essentials designed for longevity and style....more

TheIndustry.fashion • May 15, 2024

Whistles parent TFG Brands London appoints new CEO

TFG Brands London, the owner of Hobbs, Phase Eight and Whistles, has appointed Jo Jenkins as its new CEO, effective from 1 July 2024. She joins from Marks & Spencer where she is Director of Womenswear, Lingerie & Beauty....more

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