Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Whistles is a contemporary fashion brand based in London, known for its intelligent design, clean lines, and modern aesthetic. Founded in 1976, Whistles offers womenswear, menswear (since 2014), and accessories, targeting a discerning customer who seeks quality, timeless style, and effortless pieces. The brand emphasizes premium fabrics and considered details. Whistles was acquired by The Foschini Group (TFG) of South Africa in 2016 and operates as part of TFG Brands (London) Ltd. It has a significant retail presence through standalone stores, concessions in department stores, and a global online platform.
Serves as the central hub for brand strategy, design, merchandising, marketing, and operations for Whistles globally.
Likely a modern, open-plan office designed to foster creativity and collaboration, reflecting the brand's contemporary aesthetic. Co-located with other TFG fashion brands.
A dynamic, fast-paced, and creative environment typical of the fashion industry. Emphasis on collaboration, innovation, trend awareness, and upholding the brand's sophisticated identity.
The London HQ is pivotal for maintaining Whistles' design DNA, originating collections, managing its retail and online channels, and driving international growth from a key global fashion capital.
Whistles supports global retail operations, e-commerce fulfillment to numerous countries (including UK, US, EU, Australia), international brand marketing, and wholesale distribution through partnerships in key markets across Europe, North America, Asia, and the Middle East. Their physical presence includes standalone stores and concessions in premium department stores.
177-189 Durnsford Road
London
Greater London
United Kingdom
Address: Showroom & Press Office Presence (Specific location managed via local partners/agencies)
To expand brand visibility and sales within the key US fashion market, cultivate relationships with major American retailers, and tailor brand messaging for the local consumer base.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Whistle' leadership includes:
Whistle has been backed by several prominent investors over the years, including:
Specific executive hires or exits solely for Whistles' direct leadership are not frequently publicized, as changes often occur at the TFG Brands (London) group level or are managed internally. No major distinct Whistles executive changes have been prominent in public news sources over the immediate past 12 months.
Discover the tools Whistle uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Whistles, as part of TFG Brands (London) Ltd, likely uses standard corporate email formats. Common patterns for companies in the fashion retail sector include [firstname].[lastname]@[companydomain.com] or [firstinitial][lastname]@[companydomain.com].
firstname.lastname@whistles.com
Format
jane.doe@whistles.com
Example
75%
Success rate
Drapers • October 20, 2023
Whistles announced the opening of a new retail store in Bath, located on Milsom Street. This move signals its continued investment in physical retail spaces, offering its contemporary collections to shoppers in the historic city....more
Whistles / Fashion Press • February 28, 2024
Whistles launched its Spring 2024 collection, focusing on versatile pieces, modern tailoring, and conscious fabrications. The collection includes updated denim, occasionwear, and everyday essentials designed for longevity and style....more
TheIndustry.fashion • May 15, 2024
TFG Brands London, the owner of Hobbs, Phase Eight and Whistles, has appointed Jo Jenkins as its new CEO, effective from 1 July 2024. She joins from Marks & Spencer where she is Director of Womenswear, Lingerie & Beauty....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Whistle, are just a search away.