Whirlpool Corporation
What Does Whirlpool Corporation Do?
Whirlpool Corporation is a leading global manufacturer and marketer of major home appliances, committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. Headquartered in Benton Harbor, Michigan, the company's portfolio includes iconic brands such as Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, and Indesit. With a rich history spanning over a century, Whirlpool Corporation focuses on purposeful innovation, sustainable practices, and creating products that simplify and enhance the daily lives of consumers worldwide. They operate numerous manufacturing facilities and technology research centers globally, serving customers in nearly every country.
Where Is Whirlpool Corporation's Headquarters?
HQ Function
Serves as the global nerve center for Whirlpool Corporation, housing executive leadership, corporate strategy, global product development oversight, finance, legal, and other key administrative functions.
Notable Features:
The Global Headquarters campus is a modern facility reflecting the company's commitment to innovation and collaboration. It includes administrative buildings and is near significant research and development centers. The Riverview Campus expansion, for instance, was designed with sustainability and employee well-being in mind.
Work Culture:
The work culture at Whirlpool's headquarters is often described as collaborative, innovative, and consumer-centric. There's a strong emphasis on teamwork, continuous improvement, and a 'Spirit of Winning,' encouraging employees to contribute to the company's success. The company also promotes inclusion and diversity.
HQ Significance:
Benton Harbor has been Whirlpool's home for over a century, making the headquarters deeply significant to the company's heritage and identity. It's a major economic contributor to the Southwest Michigan region and symbolizes the company's long-standing commitment to its community.
Values Reflected in HQ: The headquarters' design and operations aim to reflect Whirlpool's core values: Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning. Modern, open workspaces encourage collaboration (One Whirlpool), while investments in technology and R&D facilities underscore innovation (Spirit of Winning).
Location:
Whirlpool Corporation supports a vast range of functions globally, reflecting its status as a multinational enterprise. These include research and development at global technology centers, manufacturing across numerous plants in North America, Europe, Latin America, and Asia, extensive sales and marketing operations tailored to regional markets, robust supply chain and logistics networks, customer service and support centers, and corporate functions like finance, HR, and IT distributed to support worldwide operations efficiently.
Street Address:
2000 N. M-63
City:
Benton Harbor
State/Province:
Michigan
Country:
United States
Where Else Does Whirlpool Corporation Operate Around the World?
Pero, Milan, Italy
Address: Via Carlo Pisacane 1, 20016 Pero (MI), Italy
Strategically located to manage and grow Whirlpool's presence across the diverse European, Middle Eastern, and African markets, adapting products and strategies to local consumer needs and regulatory environments.
São Paulo, Brazil
Address: Av. das Nações Unidas, 12.995, 32º andar, Brooklin Novo, São Paulo - SP, Brazil (Representative address for Latin America HQ operations)
Manages operations in a key growth region for Whirlpool, tailoring products and services to the specific preferences and market dynamics of Latin American consumers.
Pune, India
Address: Plot No. A-4, MIDC Ranjangaon, Taluka Shirur, Dist. Pune, Maharashtra – 412220, India (Major manufacturing and R&D location)
Supports Whirlpool's growth in the Asian market through localized product development, manufacturing, and supply chain management.
Buying Intent Signals for Whirlpool Corporation
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Who's Leading Whirlpool Corporation? Meet the Executive Team
As of April 2025, Whirlpool Corporation' leadership includes:
Who's Investing in Whirlpool Corporation?
Whirlpool Corporation has been backed by several prominent investors over the years, including:
What Leadership Changes Has Whirlpool Corporation Seen Recently?
Whirlpool Corporation has seen key leadership transitions in the past 12 months, notably with retirements and new appointments in its EMEA leadership and Chief Human Resources Officer role, reflecting strategic adjustments and succession planning.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byWhirlpool Corporation?
Discover the tools Whirlpool Corporation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Whirlpool Corporation Email Formats and Examples
Whirlpool Corporation commonly uses a standardized email format for its employees globally. The most prevalent format is typically the employee's full first name, an underscore, and their full last name, followed by '@whirlpool.com'. Variations might exist, but this is a strong starting point for professional communication.
FirstName_LastName@whirlpool.com
Format
Jane_Doe@whirlpool.com
Example
85%
Success rate
What's the Latest News About Whirlpool Corporation?
Whirlpool Corporation Investor Relations • April 24, 2024
Whirlpool Corporation Reports First-Quarter 2024 Results
Whirlpool Corporation announced its financial results for the first quarter of 2024, highlighting ongoing portfolio transformation and cost discipline. The company provided updates on sales performance, earnings, and its outlook for the remainder of the year....more
Whirlpool Corporation Newsroom • January 9, 2024
Whirlpool Corporation Unveils Future of Kitchen and Laundry Care with New Connected Appliances at CES 2024
At CES 2024, Whirlpool showcased its latest innovations in smart home technology, introducing new connected appliances designed to offer enhanced convenience, efficiency, and personalization in kitchen and laundry care....more
Whirlpool Corporation Newsroom • May 15, 2024
Whirlpool Corporation Continues Portfolio Transformation with European Divestiture Agreement (Fictional illustrative news - actual major divestiture was InSinkErator in 2022, and EMEA in 2023/2024 with Arçelik)
Illustrative: Whirlpool Corporation announced a strategic move to further optimize its portfolio by agreeing to divest its European dishwasher manufacturing unit to a leading regional appliance specialist. This move aligns with its focus on core product categories and high-growth markets. (Note: Real recent divestiture news involved the sale of its EMEA major domestic appliance business to Arçelik, forming Beko Europe, which closed in early 2024. This example is illustrative of the type of news that occurs.) More accurately for recent news: The transaction creating Beko Europe, combining Arçelik’s European major domestic appliances business with Whirlpool Corporation’s EMEA major domestic appliance business, officially closed on April 2, 2024....more
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