Whiplash
What Does Whiplash Do?
Whiplash, a key component of Ryder's e-commerce fulfillment solutions, specializes in providing technology-driven, end-to-end logistics services for direct-to-consumer (D2C) and B2B brands. Originally known for its user-friendly platform and flexible fulfillment network, Whiplash empowers businesses with real-time inventory management, order processing, warehousing, and shipping capabilities. Following its acquisition by Ryder System, Inc. in 2022 (via Port Logistics Group, which had acquired Whiplash in 2019), Whiplash's offerings are now integrated into Ryder's extensive supply chain capabilities, offering enhanced scale, a broader network of fulfillment centers, and comprehensive transportation solutions. This allows clients to benefit from robust infrastructure and expertise to manage growth and meet evolving customer expectations in the competitive e-commerce landscape.
Where Is Whiplash's Headquarters?
HQ Function
Served as a major operational center for West Coast fulfillment, technology integration, and client management for the Whiplash platform. Now part of Ryder's national network of e-commerce fulfillment centers.
Notable Features:
Strategically located near the major ports of Los Angeles and Long Beach, facilitating efficient import and distribution. Modern warehousing facility equipped with advanced sortation and fulfillment technology.
Work Culture:
Historically, a dynamic, tech-focused environment centered on innovation in e-commerce logistics and customer service. Post-acquisition, it integrates into Ryder's established corporate culture emphasizing reliability, safety, and comprehensive supply chain solutions.
HQ Significance:
This location was pivotal for Whiplash's growth on the West Coast, demonstrating its capabilities in handling high-volume e-commerce fulfillment. It now plays an important role in Ryder's broader strategy for serving online retailers in the region.
Values Reflected in HQ: Efficiency, technological integration, scalability, and strategic location for optimal supply chain performance, now aligned with Ryder's values of trust, innovation, and collaboration.
Location:
As part of Ryder, Whiplash's capabilities are integrated into a global logistics network. This includes numerous fulfillment centers across North America (USA, Canada, Mexico) and strategic international locations, supporting cross-border e-commerce and global supply chain needs. Ryder's extensive network enables brands to store inventory and fulfill orders closer to their end customers worldwide, optimizing delivery times and costs and leveraging solutions like Ryder Cross-Border between the U.S. and Mexico.
Street Address:
2500 E Victoria St
City:
Rancho Dominguez
State/Province:
California
Country:
USA
Where Else Does Whiplash Operate Around the World?
Secaucus, New Jersey, USA
Address: Ryder Logistics Center, 5000 Riverside Station Blvd, Secaucus, NJ 07094 (Representative Ryder e-commerce facility)
Strategic location for brands targeting customers in the New York metropolitan area and surrounding regions, enabling 1-2 day shipping capabilities.
Fort Worth, Texas, USA
Address: Ryder Logistics Center, 4300 E. Loop 820 S, Fort Worth, TX 76119 (Representative Ryder e-commerce facility near Dallas)
Serves as a critical link in the national distribution network, optimizing shipping times and costs for brands with a geographically diverse customer base.
Northampton, United Kingdom
Address: Operational areas in Northampton (e.g., Brackmills Industrial Estate) were key for Whiplash's UK/EU presence. Now integrated into Ryder's international capabilities.
Provided localized fulfillment and returns processing for brands expanding into the European market, a service philosophy continued under Ryder's global strategy.
Buying Intent Signals for Whiplash
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Whiplash? Meet the Executive Team
As of April 2025, Whiplash' leadership includes:
Who's Investing in Whiplash?
Whiplash has been backed by several prominent investors over the years, including:
What Leadership Changes Has Whiplash Seen Recently?
Following its acquisition and integration into Ryder, distinct executive movements for a standalone 'Whiplash' entity are no longer tracked. Leadership for e-commerce fulfillment now resides within Ryder's Supply Chain Solutions division. No specific new hires or exits attributable solely to a legacy 'Whiplash' executive team have been publicly announced in the last 12 months. Key leadership announcements are made at the Ryder corporate or divisional level.
What Technology (Tech Stack) Is Used byWhiplash?
Discover the tools Whiplash uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Whiplash Email Formats and Examples
Since Whiplash's acquisition by Ryder System, Inc., company email addresses typically follow Ryder's corporate email patterns. Common formats include [first].[last]@ryder.com and [first_initial][last]@ryder.com. For example, emails for Ryder employees, including those in the e-commerce fulfillment division (which absorbed Whiplash), would use these structures.
[first].[last]@ryder.com, [f][last]@ryder.com
Format
jane.doe@ryder.com, jdoe@ryder.com
Example
80%
Success rate
What's the Latest News About Whiplash?
Ryder System, Inc. Newsroom • March 7, 2023
Ryder Expands E-Commerce Fulfillment Network with New Texas Distribution Center and Cross-Border Solutions into Mexico
Ryder announced the opening of a new e-commerce distribution center in El Paso, Texas, and new cross-border logistics solutions between the U.S. and Mexico. This expansion, part of its strategy integrating Whiplash capabilities, enhances its ability to serve the growing e-commerce market with comprehensive fulfillment and transportation services....more
Ryder System, Inc. Press Release • February 1, 2022
Ryder Completes Acquisition of Whiplash, Expanding E-commerce and Omnichannel Fulfillment Solutions
Ryder System, Inc. announced the completion of its acquisition of Whiplash (at the time, operating as Port Logistics Group, which had earlier acquired Whiplash), a leading national provider of omnichannel fulfillment and logistics services. The acquisition significantly enhanced Ryder's e-commerce fulfillment capabilities with scalable solutions, a flexible nationwide network, and advanced technology, positioning Ryder as a key player in the rapidly growing e-commerce sector....more
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