highperformr logo

What Does Whiplash Do?

Total employees3500
HeadquartersRancho Dominguez
Founded2014

Whiplash, a key component of Ryder's e-commerce fulfillment solutions, specializes in providing technology-driven, end-to-end logistics services for direct-to-consumer (D2C) and B2B brands. Originally known for its user-friendly platform and flexible fulfillment network, Whiplash empowers businesses with real-time inventory management, order processing, warehousing, and shipping capabilities. Following its acquisition by Ryder System, Inc. in 2022 (via Port Logistics Group, which had acquired Whiplash in 2019), Whiplash's offerings are now integrated into Ryder's extensive supply chain capabilities, offering enhanced scale, a broader network of fulfillment centers, and comprehensive transportation solutions. This allows clients to benefit from robust infrastructure and expertise to manage growth and meet evolving customer expectations in the competitive e-commerce landscape.

Where Is Whiplash's Headquarters?

Whiplash officeWhiplash officeWhiplash officeWhiplash office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as a major operational center for West Coast fulfillment, technology integration, and client management for the Whiplash platform. Now part of Ryder's national network of e-commerce fulfillment centers.

Notable Features:

Strategically located near the major ports of Los Angeles and Long Beach, facilitating efficient import and distribution. Modern warehousing facility equipped with advanced sortation and fulfillment technology.

Work Culture:

Historically, a dynamic, tech-focused environment centered on innovation in e-commerce logistics and customer service. Post-acquisition, it integrates into Ryder's established corporate culture emphasizing reliability, safety, and comprehensive supply chain solutions.

HQ Significance:

This location was pivotal for Whiplash's growth on the West Coast, demonstrating its capabilities in handling high-volume e-commerce fulfillment. It now plays an important role in Ryder's broader strategy for serving online retailers in the region.

Values Reflected in HQ: Efficiency, technological integration, scalability, and strategic location for optimal supply chain performance, now aligned with Ryder's values of trust, innovation, and collaboration.

Location:

As part of Ryder, Whiplash's capabilities are integrated into a global logistics network. This includes numerous fulfillment centers across North America (USA, Canada, Mexico) and strategic international locations, supporting cross-border e-commerce and global supply chain needs. Ryder's extensive network enables brands to store inventory and fulfill orders closer to their end customers worldwide, optimizing delivery times and costs and leveraging solutions like Ryder Cross-Border between the U.S. and Mexico.

Street Address:

2500 E Victoria St

City:

Rancho Dominguez

State/Province:

California

Country:

USA

Where Else Does Whiplash Operate Around the World?

Secaucus, New Jersey, USA

Address: Ryder Logistics Center, 5000 Riverside Station Blvd, Secaucus, NJ 07094 (Representative Ryder e-commerce facility)

Strategic location for brands targeting customers in the New York metropolitan area and surrounding regions, enabling 1-2 day shipping capabilities.

Fort Worth, Texas, USA

Address: Ryder Logistics Center, 4300 E. Loop 820 S, Fort Worth, TX 76119 (Representative Ryder e-commerce facility near Dallas)

Serves as a critical link in the national distribution network, optimizing shipping times and costs for brands with a geographically diverse customer base.

Northampton, United Kingdom

Address: Operational areas in Northampton (e.g., Brackmills Industrial Estate) were key for Whiplash's UK/EU presence. Now integrated into Ryder's international capabilities.

Provided localized fulfillment and returns processing for brands expanding into the European market, a service philosophy continued under Ryder's global strategy.

Buying Intent Signals for Whiplash

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Whiplash? Meet the Executive Team

As of April 2025, Whiplash' leadership includes:

Robert Sanchez - Chairman and CEO, Ryder System, Inc.
Steve Sensing - President, Supply Chain Solutions, Ryder System, Inc.
Brent Recchia - Vice President, Ryder E-commerce, Ryder System, Inc.

Who's Investing in Whiplash?

Whiplash has been backed by several prominent investors over the years, including:

KKR (via its acquisition of Port Logistics Group, which had acquired Whiplash)
Structure Capital (early investor in Whiplash technology platform)
LAUNCH (Jason Calacanis's fund - invested in Whiplash/formerly Selery Fulfillment)
Soma Capital (early investor in Whiplash technology platform)

What Leadership Changes Has Whiplash Seen Recently?

Hire0
Exits0

Following its acquisition and integration into Ryder, distinct executive movements for a standalone 'Whiplash' entity are no longer tracked. Leadership for e-commerce fulfillment now resides within Ryder's Supply Chain Solutions division. No specific new hires or exits attributable solely to a legacy 'Whiplash' executive team have been publicly announced in the last 12 months. Key leadership announcements are made at the Ryder corporate or divisional level.

What Technology (Tech Stack) Is Used byWhiplash?

Discover the tools Whiplash uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Whiplash Email Formats and Examples

Since Whiplash's acquisition by Ryder System, Inc., company email addresses typically follow Ryder's corporate email patterns. Common formats include [first].[last]@ryder.com and [first_initial][last]@ryder.com. For example, emails for Ryder employees, including those in the e-commerce fulfillment division (which absorbed Whiplash), would use these structures.

[first].[last]@ryder.com, [f][last]@ryder.com

Format

jane.doe@ryder.com, jdoe@ryder.com

Example

80%

Success rate

What's the Latest News About Whiplash?

Ryder System, Inc. NewsroomMarch 7, 2023

Ryder Expands E-Commerce Fulfillment Network with New Texas Distribution Center and Cross-Border Solutions into Mexico

Ryder announced the opening of a new e-commerce distribution center in El Paso, Texas, and new cross-border logistics solutions between the U.S. and Mexico. This expansion, part of its strategy integrating Whiplash capabilities, enhances its ability to serve the growing e-commerce market with comprehensive fulfillment and transportation services....more

Ryder System, Inc. Press ReleaseFebruary 1, 2022

Ryder Completes Acquisition of Whiplash, Expanding E-commerce and Omnichannel Fulfillment Solutions

Ryder System, Inc. announced the completion of its acquisition of Whiplash (at the time, operating as Port Logistics Group, which had earlier acquired Whiplash), a leading national provider of omnichannel fulfillment and logistics services. The acquisition significantly enhanced Ryder's e-commerce fulfillment capabilities with scalable solutions, a flexible nationwide network, and advanced technology, positioning Ryder as a key player in the rapidly growing e-commerce sector....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Whiplash, are just a search away.