WhatRunsWhere, originally an independent ad intelligence service and now part of Sensor Tower, provides marketers with comprehensive insights into competitor advertising strategies. The platform allows users to track display, mobile, and native ads across various networks, analyze ad creatives, identify traffic sources, and understand spending patterns. This data empowers businesses to optimize their advertising campaigns, discover new market opportunities, and maintain a competitive edge in the digital landscape. Its technology and data have been integrated into Sensor Tower's broader market intelligence offerings following its acquisition by Pathmatics and subsequently Sensor Tower.
The Victoria headquarters served as the central hub for WhatRunsWhere's operations, including product development, software engineering, sales, marketing, and customer support for its ad intelligence platform.
Specific architectural details of the former 838 Fort St office are not widely publicized. As a tech company, it likely featured collaborative workspaces and modern amenities conducive to innovation.
The work culture at WhatRunsWhere was likely dynamic and innovative, characteristic of a tech startup, with a strong focus on data analysis, engineering excellence, and providing actionable insights to its clients in the fast-paced online advertising industry.
This headquarters was significant as the origin point of WhatRunsWhere, where the platform was conceived, developed, and scaled, establishing it as a notable tool in the ad tech space before its acquisition.
While primarily operating from its headquarters in Victoria, Canada, WhatRunsWhere served a global clientele, providing advertising intelligence across numerous countries and digital ad networks. Its services were accessible to marketers worldwide. Post-acquisition, its capabilities are part of Sensor Tower's global offerings.
838 Fort St
Victoria
British Columbia
Canada
No additional office locations available.
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As of April 2025, WhatRunsWhere' leadership includes:
WhatRunsWhere has been backed by several prominent investors over the years, including:
WhatRunsWhere was acquired by Pathmatics in 2015 and subsequently became part of Sensor Tower in 2021. Therefore, there are no executive hires or exits for WhatRunsWhere as an independent entity within the last 12 months. Leadership changes related to its former functions now occur within Sensor Tower.
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Based on common corporate email patterns, historical emails at WhatRunsWhere might have used formats like first initial followed by last name, or first name separated by a dot from the last name. The domain would have been @whatrunswhere.com. Direct contact now goes through Sensor Tower.
[first_initial][last]@whatrunswhere.com or [first].[last]@whatrunswhere.com
Format
jdoe@whatrunswhere.com or jane.doe@whatrunswhere.com
Example
65%
Success rate
TechCrunch • October 28, 2015
Pathmatics, a marketing intelligence firm, announced its acquisition of WhatRunsWhere, a competitor in the ad intelligence space, to expand its data coverage and platform capabilities. The deal aimed to combine WhatRunsWhere's strength in display advertising with Pathmatics' existing offerings....more
BetaKit • July 17, 2013
Victoria-based WhatRunsWhere, a competitive intelligence service for online media buying, secured $4 million in Series A funding. The round was led by ff Venture Capital, with participation from Valhalla Partners and BDC Venture Capital, aimed at expanding its product and team....more
Sensor Tower Blog • January 20, 2021
Sensor Tower announced its acquisition of Pathmatics, which had previously acquired WhatRunsWhere. This strategic move integrated Pathmatics' and WhatRunsWhere's digital advertising intelligence into Sensor Tower's mobile-first market intelligence platform, offering a more comprehensive view of the digital landscape....more
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