WhatRunsWhere
What Does WhatRunsWhere Do?
WhatRunsWhere, originally an independent ad intelligence service and now part of Sensor Tower, provides marketers with comprehensive insights into competitor advertising strategies. The platform allows users to track display, mobile, and native ads across various networks, analyze ad creatives, identify traffic sources, and understand spending patterns. This data empowers businesses to optimize their advertising campaigns, discover new market opportunities, and maintain a competitive edge in the digital landscape. Its technology and data have been integrated into Sensor Tower's broader market intelligence offerings following its acquisition by Pathmatics and subsequently Sensor Tower.
Where Is WhatRunsWhere's Headquarters?
HQ Function
The Victoria headquarters served as the central hub for WhatRunsWhere's operations, including product development, software engineering, sales, marketing, and customer support for its ad intelligence platform.
Notable Features:
Specific architectural details of the former 838 Fort St office are not widely publicized. As a tech company, it likely featured collaborative workspaces and modern amenities conducive to innovation.
Work Culture:
The work culture at WhatRunsWhere was likely dynamic and innovative, characteristic of a tech startup, with a strong focus on data analysis, engineering excellence, and providing actionable insights to its clients in the fast-paced online advertising industry.
HQ Significance:
This headquarters was significant as the origin point of WhatRunsWhere, where the platform was conceived, developed, and scaled, establishing it as a notable tool in the ad tech space before its acquisition.
Values Reflected in HQ: The operations at this HQ would have reflected values such as innovation, customer-centricity, data-driven decision-making, and agility in responding to the evolving digital advertising market.
Location:
While primarily operating from its headquarters in Victoria, Canada, WhatRunsWhere served a global clientele, providing advertising intelligence across numerous countries and digital ad networks. Its services were accessible to marketers worldwide. Post-acquisition, its capabilities are part of Sensor Tower's global offerings.
Street Address:
838 Fort St
City:
Victoria
State/Province:
British Columbia
Country:
Canada
Where Else Does WhatRunsWhere Operate Around the World?
No additional office locations available.
Buying Intent Signals for WhatRunsWhere
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading WhatRunsWhere? Meet the Executive Team
As of April 2025, WhatRunsWhere' leadership includes:
Who's Investing in WhatRunsWhere?
WhatRunsWhere has been backed by several prominent investors over the years, including:
What Leadership Changes Has WhatRunsWhere Seen Recently?
WhatRunsWhere was acquired by Pathmatics in 2015 and subsequently became part of Sensor Tower in 2021. Therefore, there are no executive hires or exits for WhatRunsWhere as an independent entity within the last 12 months. Leadership changes related to its former functions now occur within Sensor Tower.
What Technology (Tech Stack) Is Used byWhatRunsWhere?
Discover the tools WhatRunsWhere uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WhatRunsWhere Email Formats and Examples
Based on common corporate email patterns, historical emails at WhatRunsWhere might have used formats like first initial followed by last name, or first name separated by a dot from the last name. The domain would have been @whatrunswhere.com. Direct contact now goes through Sensor Tower.
[first_initial][last]@whatrunswhere.com or [first].[last]@whatrunswhere.com
Format
jdoe@whatrunswhere.com or jane.doe@whatrunswhere.com
Example
65%
Success rate
What's the Latest News About WhatRunsWhere?
TechCrunch • October 28, 2015
Pathmatics Acquires WhatRunsWhere To Build A Bigger Ad Intelligence Platform
Pathmatics, a marketing intelligence firm, announced its acquisition of WhatRunsWhere, a competitor in the ad intelligence space, to expand its data coverage and platform capabilities. The deal aimed to combine WhatRunsWhere's strength in display advertising with Pathmatics' existing offerings....more
BetaKit • July 17, 2013
WhatRunsWhere Raises $4 Million Series A Round Led by ff Venture Capital
Victoria-based WhatRunsWhere, a competitive intelligence service for online media buying, secured $4 million in Series A funding. The round was led by ff Venture Capital, with participation from Valhalla Partners and BDC Venture Capital, aimed at expanding its product and team....more
Sensor Tower Blog • January 20, 2021
Sensor Tower Acquires Pathmatics, Expanding Its Market-Leading Mobile Intelligence Platform with Digital Ad Insights
Sensor Tower announced its acquisition of Pathmatics, which had previously acquired WhatRunsWhere. This strategic move integrated Pathmatics' and WhatRunsWhere's digital advertising intelligence into Sensor Tower's mobile-first market intelligence platform, offering a more comprehensive view of the digital landscape....more
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