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WhatConverts is a comprehensive lead tracking and reporting platform designed to help businesses and marketing agencies understand which marketing efforts generate valuable leads and conversions. It captures data from phone calls, web forms, chats, and e-commerce transactions, attributing them back to the specific marketing source, campaign, and keyword. This allows users to optimize their marketing spend, improve ROI, and make data-driven decisions by providing clear insights into what's working and what's not.
Serves as the official corporate headquarters, handling administrative, legal, and core operational management, with day-to-day operations supported by a distributed team.
As WhatConverts primarily operates with a distributed team, the physical headquarters likely focuses on essential administrative functions. Specific architectural highlights or extensive facilities are not widely publicized, aligning with a modern, flexible work model.
The work culture at WhatConverts, reflected by its distributed team model, emphasizes flexibility, autonomy, and results-driven collaboration. The Charlotte-area base supports this by providing a central point of coordination without requiring daily physical presence for most roles.
The Cornelius, NC headquarters signifies WhatConverts' established presence and provides a legal and administrative anchor for its nationwide operations. Its location in the growing tech hub of the Charlotte area is also strategically relevant.
WhatConverts primarily serves a global clientele with its SaaS platform, accessible from anywhere with an internet connection. While its team is mainly distributed across the United States, its customer base spans various countries, supporting international phone number tracking and integrations relevant to global marketing campaigns. The platform's functionality is designed to assist businesses worldwide in tracking their marketing effectiveness.
20161 N. Main Street, Suite D
Cornelius
NC
USA
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, WhatConverts' leadership includes:
WhatConverts has been backed by several prominent investors over the years, including:
No major C-suite executive hires or exits have been publicly announced for WhatConverts in the last 12 months. The leadership team, primarily composed of its co-founders, appears stable.
Discover the tools WhatConverts uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WhatConverts commonly uses the [first]@whatconverts.com email format for its employees. Other potential formats might exist but this is the most frequently observed pattern.
[first]@whatconverts.com
Format
michael@whatconverts.com
Example
77%
Success rate
WhatConverts Blog / G2 Crowd • May 2, 2024
WhatConverts announced its recognition in multiple categories in G2's Spring 2024 Grid® Reports, including High Performer for Call Tracking and Lead Capture, and Easiest To Do Business With. This highlights user satisfaction and the platform's capabilities....more
WhatConverts Blog • January 11, 2024
WhatConverts launched 'Quote Stacking,' a new feature within its platform designed to help users, particularly agencies, create, manage, and send proposals more efficiently by allowing them to stack multiple services or products into a single quote....more
WhatConverts Blog • September 14, 2023
WhatConverts rolled out new workflow automation capabilities within its Lead Manager, enabling users to automate repetitive tasks associated with lead management, such as lead qualification, assignment, and follow-up notifications....more
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