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WGSN
What Does WGSN Do?
WGSN is a global authority on consumer and design trends, helping brands around the world create the right products at the right time for tomorrow’s consumer. WGSN's trusted consumer and design forecasts power product design, innovation, and business strategy for clients across fashion, beauty, food and drink, interiors, lifestyle, and consumer tech. It provides deep insight and analysis into consumer behavior, lifestyles, and product design, enabling businesses to make informed decisions and stay ahead of the curve.
Where Is WGSN's Headquarters?
HQ Function
Global headquarters overseeing research, content development, product innovation, data analytics, and worldwide strategic operations for trend forecasting services across multiple industries.
Notable Features:
State-of-the-art office in a contemporary building, designed to foster creativity, collaboration, and innovation among its global teams. Located in a vibrant part of London, providing access to cultural and business stimuli.
Work Culture:
A dynamic, forward-thinking, and innovative environment that encourages research-driven insights, creative problem-solving, and collaborative teamwork. Employees are passionate about trends, consumer behavior, and shaping future product landscapes.
HQ Significance:
Serves as the core for WGSN's global network, driving the company's authoritative voice in trend forecasting and providing strategic direction for its international offices and operations.
Values Reflected in HQ: Innovation, global connectivity, foresight, creativity, expert analysis, and thought leadership in the field of trend forecasting.
Location:
WGSN maintains a significant global presence with offices and experts in key international cities across North America, South America, Europe, Asia-Pacific, and the Middle East. This network allows WGSN to support global clients by providing localized trend insights, market intelligence, consumer behavior analysis, and strategic advisory. Functions supported globally include trend research, data collection, content creation, client services, sales, and marketing, ensuring relevance and accuracy for diverse markets worldwide.
Street Address:
The Prow, 1 Wilder Walk
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does WGSN Operate Around the World?
New York, NY, USA
Address: 330 Hudson Street, 11th Floor, New York, NY 10013
Drives client engagement, sales, and bespoke trend consulting for WGSN's clientele in the United States and Canada, adapting global trends to regional specificities and consumer behaviors.
Quarry Bay, Hong Kong SAR
Address: 22/F, Dorset House, Taikoo Place, 979 King's Road, Quarry Bay
Provides localized trend forecasting, market analysis, and client advisory services to brands operating or targeting the diverse and rapidly evolving APAC markets, including dedicated insights for China.
São Paulo, Brazil
Address: Av. Brg. Faria Lima, 2055 - 1º andar - Pinheiros, São Paulo - SP, 01452-001
Supports clients across South America with tailored trend insights, market intelligence, and strategic guidance, helping them navigate local consumer preferences and retail environments.
Buying Intent Signals for WGSN
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading WGSN? Meet the Executive Team
As of April 2025, WGSN' leadership includes:
Who's Investing in WGSN?
WGSN has been backed by several prominent investors over the years, including:
What Leadership Changes Has WGSN Seen Recently?
WGSN, as a division of Ascential plc, typically sees leadership developments integrated within the parent company's announcements or focuses on internal talent progression and expert team development. No major public C-suite hires or exits specific to WGSN have been prominently featured in mainstream news over the past 12 months. The company maintains a stable core leadership team focused on its strategic mission of global trend forecasting.
What Technology (Tech Stack) Is Used byWGSN?
Discover the tools WGSN uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WGSN Email Formats and Examples
WGSN commonly utilizes the email format `firstname.lastname@wgsn.com`. This is the most prevalent pattern for contacting WGSN employees. While other formats might exist in rare cases, this structure is widely confirmed.
[first].[last]@wgsn.com
Format
jane.doe@wgsn.com
Example
90%
Success rate
What's the Latest News About WGSN?
WGSN Official Blog/Press • January 24, 2024
WGSN Releases 'The Big Ideas 2026' Identifying Key Consumer Drivers
WGSN has published 'The Big Ideas 2026,' highlighting eight critical consumer drivers that will shape industries. The report explores shifts in values and priorities, including themes like 'The Regulated Internet,' 'The Great Reengagement,' and the evolving role of AI in daily life....more
Forbes • November 29, 2023
WGSN Names Top Trends For 2024 And Beyond
WGSN unveiled its annual forecast identifying key consumer sentiments and macro trends for 2024. The insights aim to guide product design, marketing, and business strategies, highlighting shifts like 'The Therapeutic Consumer' and 'The Joyconomy'. WGSN also co-announced 'Apricot Crush' as Color of the Year 2024 with its sister company Coloro....more
PR Newswire • May 30, 2023
WGSN and Coloro Announce Color of the Year 2025: Future Dusk
WGSN, in collaboration with Coloro, announced 'Future Dusk' (Coloro 129-35-18) as the Color of the Year for 2025. This deep, moody, and intriguing shade is described as signifying a period of transition, aligning with themes of uncertainty and the appeal of the unknown as society moves towards a new future....more
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