HQ Function

Serves as the primary hub for product design and development, operations, marketing, sales, customer service, and includes a retail showroom and demo center.

Notable Features:

The facility includes a public-facing showroom displaying their latest gear, a demo center allowing customers to try products, and workspace for the core team. Its location near prime backcountry terrain is a key feature.

Work Culture:

A passionate, outdoor-driven environment where employees are typically avid backcountry users themselves. The culture likely fosters collaboration, innovation in gear design, and a strong connection to mountain sports and safety advocacy.

HQ Significance:

The Minturn HQ is significant due to its proximity to world-class testing grounds, enabling authentic product development. It also acts as a physical touchpoint for the brand's community in a key mountain region.

Values Reflected in HQ: The headquarters' location and multifaceted use reflect Weston's values of adventure, community engagement, product excellence, and direct connection to the backcountry environment they serve.

Location:

While headquartered in Minturn, CO, Weston Backcountry products reach a global market through their e-commerce platform and an international network of authorized dealers and retail partners. Their global functions are primarily supported through sales, distribution partnerships, and digital marketing efforts catering to customers in North America, Europe, Asia, and Oceania.

Street Address:

400 E. Front Street, Unit C

City:

Minturn

State/Province:

CO

Country:

USA