What Does Western Rise Do?

Total employees8
HeadquartersTelluride
Founded2015

Western Rise is a direct-to-consumer men's apparel company that designs and manufactures versatile, durable, and sustainable performance clothing. Their products are engineered with technical fabrics to be suitable for a wide range of activities, from outdoor adventures and travel to everyday wear in urban environments. The brand emphasizes minimalist aesthetics, functionality, and the ability for customers to 'own less and experience more' by offering multi-functional pieces that can replace several specialized garments. Key product lines include pants, shirts, shorts, and outerwear known for features like stretch, water resistance, breathability, and odor resistance.

Where Is Western Rise's Headquarters?

Western Rise officeWestern Rise officeWestern Rise officeWestern Rise office
*Images sourced via web search. Rights belong to original owners

HQ Function

Central hub for brand strategy, product design and development, marketing operations, e-commerce management, and customer engagement.

Notable Features:

While specific office details are private, being located in Telluride, a renowned outdoor and ski destination, likely means the environment provides direct inspiration and testing grounds for their performance apparel. The office space is probably agile and reflective of a modern, lean startup.

Work Culture:

Likely a passionate, close-knit team environment driven by a love for the outdoors, travel, and sustainable practices. Emphasis on innovation in materials and design, with a strong customer-centric approach. As a small company, roles might be fluid with a high degree of collaboration.

HQ Significance:

The Telluride location is significant as it aligns with the brand's identity of adventure and outdoor performance, allowing for authentic product testing and brand storytelling. It serves as the nerve center for all global operations.

Values Reflected in HQ: The location and likely setup reflect values of adventure, minimalism, efficiency, and a connection to nature and an active lifestyle.

Location:

Western Rise operates primarily as an e-commerce business, shipping its products globally to customers in numerous countries. While its core team and operations are based in the USA, its customer base is international. Manufacturing and material sourcing may also involve global partners, typical for apparel brands.

Street Address:

PO Box 4031 (Note: This is a mailing address, physical office details are not widely publicized, typical for lean D2C brands)

City:

Telluride

State/Province:

Colorado

Country:

USA

Where Else Does Western Rise Operate Around the World?

No additional office locations available.

Buying Intent Signals for Western Rise

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Western Rise? Meet the Executive Team

As of April 2025, Western Rise' leadership includes:

Will Watters - Co-Founder
Kelly Watters - Co-Founder

Who's Investing in Western Rise?

Western Rise has been backed by several prominent investors over the years, including:

Stagleap Ventures
Underestimated Capital
Various Angel Investors (undisclosed)

What Leadership Changes Has Western Rise Seen Recently?

Hire0
Exits0

As a founder-led company with a small core team, there have been no publicly announced major executive hires or exits in the last 12 months. The leadership remains stable with its co-founders.

What Technology (Tech Stack) Is Used byWestern Rise?

Discover the tools Western Rise uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Western Rise Email Formats and Examples

Western Rise likely utilizes common email formats for small to medium-sized businesses. Given their team size, direct first name emails are probable.

[first]@westernrise.com

Format

will@westernrise.com

Example

80%

Success rate

What's the Latest News About Western Rise?

Outdoor Sportswire • July 19, 2023

Western Rise Launches New All-Purpose Shirt Built From Unique Merino Wool Blend

Western Rise has introduced the StrongCore Merino Tee, an all-purpose shirt crafted from a unique merino wool blend. This new addition to their lineup is designed for versatility, offering durability, odor resistance, and comfort for various activities....more

Pack Hacker • May 3, 2023

Western Rise StrongCore Merino Tee Review

Pack Hacker published a detailed review of the Western Rise StrongCore Merino Tee, evaluating its performance, fabric, fit, and suitability for travel. The review highlighted its comfort and odor-resistant properties....more

Gear Patrol • November 15, 2022

Western Rise's Black Friday Sale Is Your Chance to Score Some of the Best Travel Pants Around

Gear Patrol featured Western Rise's Black Friday and Cyber Monday sales, emphasizing the brand's popular travel pants like the Evolution Pant and AT Pant, known for their technical features and versatility....more

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