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Western Rise is a direct-to-consumer men's apparel company that designs and manufactures versatile, durable, and sustainable performance clothing. Their products are engineered with technical fabrics to be suitable for a wide range of activities, from outdoor adventures and travel to everyday wear in urban environments. The brand emphasizes minimalist aesthetics, functionality, and the ability for customers to 'own less and experience more' by offering multi-functional pieces that can replace several specialized garments. Key product lines include pants, shirts, shorts, and outerwear known for features like stretch, water resistance, breathability, and odor resistance.
Central hub for brand strategy, product design and development, marketing operations, e-commerce management, and customer engagement.
While specific office details are private, being located in Telluride, a renowned outdoor and ski destination, likely means the environment provides direct inspiration and testing grounds for their performance apparel. The office space is probably agile and reflective of a modern, lean startup.
Likely a passionate, close-knit team environment driven by a love for the outdoors, travel, and sustainable practices. Emphasis on innovation in materials and design, with a strong customer-centric approach. As a small company, roles might be fluid with a high degree of collaboration.
The Telluride location is significant as it aligns with the brand's identity of adventure and outdoor performance, allowing for authentic product testing and brand storytelling. It serves as the nerve center for all global operations.
Western Rise operates primarily as an e-commerce business, shipping its products globally to customers in numerous countries. While its core team and operations are based in the USA, its customer base is international. Manufacturing and material sourcing may also involve global partners, typical for apparel brands.
PO Box 4031 (Note: This is a mailing address, physical office details are not widely publicized, typical for lean D2C brands)
Telluride
Colorado
USA
No additional office locations available.
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As of April 2025, Western Rise' leadership includes:
Western Rise has been backed by several prominent investors over the years, including:
As a founder-led company with a small core team, there have been no publicly announced major executive hires or exits in the last 12 months. The leadership remains stable with its co-founders.
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Western Rise likely utilizes common email formats for small to medium-sized businesses. Given their team size, direct first name emails are probable.
[first]@westernrise.com
Format
will@westernrise.com
Example
80%
Success rate
Outdoor Sportswire • July 19, 2023
Western Rise has introduced the StrongCore Merino Tee, an all-purpose shirt crafted from a unique merino wool blend. This new addition to their lineup is designed for versatility, offering durability, odor resistance, and comfort for various activities....more
Pack Hacker • May 3, 2023
Pack Hacker published a detailed review of the Western Rise StrongCore Merino Tee, evaluating its performance, fabric, fit, and suitability for travel. The review highlighted its comfort and odor-resistant properties....more
Gear Patrol • November 15, 2022
Gear Patrol featured Western Rise's Black Friday and Cyber Monday sales, emphasizing the brand's popular travel pants like the Evolution Pant and AT Pant, known for their technical features and versatility....more
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