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Weruva's Overview

Total employees69
HeadquartersNatick
Founded2006

Weruva is a family-owned and operated pet food company that specializes in producing high-quality, natural foods for dogs and cats. Founded by David and Stacie Forman in 2006, the company was inspired by their own rescued cats. Weruva is known for its commitment to using human-grade ingredients, with many of its products manufactured in human food facilities. They emphasize hydration in pet diets, offering a wide range of wet foods with high moisture content and recognizable ingredients. Their philosophy often centers around 'what you see is what you get,' focusing on simple recipes and transparency.

Where is Weruva's Headquarters?

Weruva officeWeruva officeWeruva officeWeruva office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Natick headquarters serves as the central hub for Weruva's operations, including product development, brand management, marketing, sales, customer service, and administrative functions.

Notable Features:

While specific architectural details are not widely publicized, it's likely a modern office environment designed to foster collaboration and reflect the company's innovative spirit in the pet food industry. Given their brand, it might incorporate pet-friendly elements.

Work Culture:

As a family-owned business, Weruva likely fosters a passionate, close-knit, and pet-centric work culture. Employees are probably driven by a shared love for animals and a commitment to providing high-quality nutrition. The atmosphere may be less corporate and more entrepreneurial.

HQ Significance:

The headquarters is significant as the birthplace of Weruva's strategic initiatives, product innovations, and the core operational management that drives the brand's reputation for quality and natural pet food.

Values Reflected in HQ: The headquarters likely reflects Weruva's core values: quality, transparency, family, and a deep love for pets. This could be seen in the office design, employee amenities (possibly pet-friendly), and operational focus.

Location:

Weruva's primary markets are in North America (USA and Canada), with growing distribution in select international markets across Asia and Europe. Their global functions are supported by their US headquarters, with key manufacturing operations in Thailand. This global footprint involves supply chain management, international sales, quality control, and marketing tailored to different regions.

Street Address:

1 Watson Place

City:

Natick

State/Province:

MA

Country:

USA

Weruva's Global Presence

Various Locations, Thailand

Address: N/A (Manufacturing Facilities)

Thailand is chosen for its high standards in food processing and access to quality ingredients, particularly for fish and poultry, aligning with Weruva's commitment to human-grade quality.

Buying Intent Signals for Weruva

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Weruva

As of April 2025, Weruva' leadership includes:

David Forman - Co-Founder & President
Stacie Forman - Co-Founder

Investors of Weruva

Weruva has been backed by several prominent investors over the years, including:

Privately Held/Family-Owned

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held, family-run company, Weruva does not typically publicize executive team changes extensively. No major executive hires or departures beyond the founding team have been widely reported in mainstream business news in the last 12 months. Key leadership remains with the founders.

Technology (Tech Stack) used by Weruva

Discover the tools Weruva uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Weruva Email Formats and Examples

While Weruva's exact email format isn't publicly confirmed, common patterns for companies of this size include [first_initial][last]@weruva.com or [first].[last]@weruva.com.

[first].[last]@weruva.com

Format

david.forman@weruva.com (example, not verified)

Example

70%

Success rate

News and media

Pet Food ProcessingApril 26, 2023

Weruva adds new protein options to Slide N’ Serve cat food line

Weruva expanded its Slide N’ Serve paté cat food collection, introducing three new protein formulas: Jeopurrdy Licious (chicken and mackerel), Polynesian Bebe (chicken and salmon) and Meow Luau (chicken and tuna). The new formulas are available in 3-oz and 5.5-oz resealable pouches....more

Pet Food ProcessingAugust 2, 2023

Weruva launches new website with enhanced user experience

Weruva has unveiled a newly redesigned website, Weruva.com, aimed at improving the online experience for pet parents. The site features enhanced navigation, detailed product information, and educational resources to help consumers make informed choices for their pets' nutrition....more

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