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Wendy Wu Tours is an award-winning, globally recognized tour operator specializing in fully inclusive escorted tours primarily to China, Southeast Asia (Vietnam, Cambodia, Laos, Thailand, Myanmar, Malaysia, Indonesia, Philippines), Japan, South Korea, India, Sri Lanka, Central Asia (Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan), and more recently expanding into destinations like Latin America (Peru, Chile, Argentina, Brazil, Ecuador & Galapagos) and the Middle East. Founded by Ms. Wendy Wu, the company is renowned for its deep destination expertise, comprehensive itineraries, experienced local guides, and providing authentic cultural experiences. They cater to a diverse clientele, primarily from the UK, Australia, New Zealand, and North America, seeking immersive travel with the convenience and security of guided group tours. Their tours typically include international flights, accommodation, meals, visas (for UK & EU passport holders on many tours), touring with local English-speaking guides, and entrance fees.
Serves as the central hub for UK and European operations, strategic planning, global brand management, product development, marketing, sales, and customer service for the region. Key financial and administrative functions are also based here.
Located in the Cottons Centre, a prominent office complex on the South Bank of the River Thames, near London Bridge. The complex is known for its modern facilities and offers views of the city skyline and river.
A dynamic, fast-paced, and customer-focused environment, driven by a passion for travel and delivering high-quality tour experiences. There's an emphasis on destination knowledge, teamwork, and adapting to the evolving travel market. Employees often share a strong interest in Asian cultures.
The London HQ is pivotal for managing one of Wendy Wu Tours' largest source markets (the UK) and coordinating with its other global offices. It drives brand presence and growth in Europe.
Wendy Wu Tours operates globally with key sales and operational offices in the UK (London), Australia (Sydney), New Zealand (Auckland), and a presence in the USA (New York). It supports an extensive network of tours across China, Vietnam, Cambodia, Laos, Thailand, Japan, South Korea, India, Sri Lanka, Central Asia, Latin America, and the Middle East. Functions supported globally include centralized product development, global marketing strategy, IT infrastructure, financial oversight, and maintaining strong relationships with local ground handlers and suppliers in destination countries to ensure consistent quality and service delivery worldwide.
Ground Floor, Cottons Centre, Cottons Lane
London
Greater London
United Kingdom
Address: Level 2, 383 Kent Street, Sydney, NSW 2000, Australia
Key hub for serving the significant Australian and New Zealand travel markets with specialized tours to Asia and other emerging destinations for the company.
Address: Level 4, 135 Broadway, Newmarket, Auckland 1023, New Zealand (mailing address may vary, physical presence established)
Ensures tailored service, local expertise, and tour offerings for New Zealand-based customers, fostering growth in this market.
Address: While a specific public office address can be elusive, they have a strong operational and sales presence focusing on the US market, often managed through strategic partnerships or a dedicated US team.
Strategic presence to cater to the growing demand for escorted tours to Asia and other Wendy Wu destinations from the USA and Canada.
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As of April 2025, Wendy Wu Tours' leadership includes:
Wendy Wu Tours has been backed by several prominent investors over the years, including:
Wendy Wu Tours has maintained a relatively stable core executive team. Any recent changes often reflect strategic growth into new markets or product areas. Specific hires/exits are not always widely publicized for private companies.
Discover the tools Wendy Wu Tours uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Wendy Wu Tours commonly uses the [firstinitial][lastname]@wendywutours.co.uk or [firstname].[lastname]@wendywutours.co.uk email format for its UK operations. Similar formats may apply to other regional domains (e.g., .com.au).
firstinitiallastname@wendywutours.co.uk (e.g., jdoe@wendywutours.co.uk) OR firstname.lastname@wendywutours.co.uk (e.g. jane.doe@wendywutours.co.uk)
Format
info@wendywutours.co.uk
Example
80%
Success rate
Travel Weekly UK • October 26, 2023
Wendy Wu Tours has expanded its Latin America programme with the addition of five new tours for 2024-25. The new itineraries cover destinations such as Chile, Argentina, Brazil, Ecuador, and the Galapagos, reflecting the operator's strategy to diversify its offerings beyond its traditional Asian stronghold....more
TTG Media • September 19, 2023
Wendy Wu Tours is planning a series of agent incentives and fam trips to celebrate its 30th anniversary in 2024. The operator highlighted its commitment to the travel trade, announcing plans for increased engagement and support for its agent partners....more
Travel Daily Media • July 5, 2023
Wendy Wu Tours has introduced a new range of tours to Central Asia for the 2024 and 2025 seasons. The tours cover the 'Five Stans' – Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan – offering travelers experiences along the ancient Silk Road....more
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