WellnessFX
WellnessFX's Overview
WellnessFX was a San Francisco-based health technology company that provided direct-to-consumer blood testing, phone consultations with health practitioners, and a platform for individuals to track and understand their biomarker data. Founded in 2010, the company aimed to empower users to take proactive control of their health through personalized insights derived from their blood chemistry. WellnessFX offered various blood panels targeting different health aspects like performance, cardiovascular health, and thyroid function. In August 2017, WellnessFX was acquired by Thorne Research (now Thorne HealthTech), a company specializing in personalized health solutions and nutritional supplements. The acquisition integrated WellnessFX's platform and expertise into Thorne's broader offerings, enhancing their data-driven wellness solutions.
Where is WellnessFX's Headquarters?
HQ Function
Served as the central hub for technology development, operations, marketing, and customer support for its blood testing and health analytics platform before being acquired.
Notable Features:
As a tech startup in San Francisco, the office likely featured a modern, open-plan design conducive to collaboration and innovation, typical of the Bay Area tech scene.
Work Culture:
The work culture at WellnessFX (pre-acquisition) was likely fast-paced, mission-driven, and innovative, focusing on leveraging technology to empower individuals in their health journeys. It probably encouraged a strong sense of ownership and passion for preventative health.
HQ Significance:
The San Francisco headquarters was significant as it placed WellnessFX in the heart of the tech and biotech innovation ecosystem, facilitating access to talent, investment, and partnerships critical for its growth as a health-tech pioneer.
Values Reflected in HQ: The choice of a San Francisco HQ reflected values of innovation, technological advancement, and a pioneering spirit in the direct-to-consumer health market.
Location:
Prior to its acquisition, WellnessFX primarily focused its direct-to-consumer services on the United States market. Following its integration into Thorne HealthTech, its technological capabilities and data insights contribute to Thorne's broader, more global, reach in the health and wellness sector. Thorne HealthTech operates internationally, extending the legacy of WellnessFX's mission on a larger scale.
Street Address:
180 Sutter St, Suite 500 (Pre-acquisition)
City:
San Francisco
State/Province:
California
Country:
USA
WellnessFX's Global Presence
N/A - Primarily operated from San Francisco HQ
Address: N/A
N/A
Buying Intent Signals for WellnessFX
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of WellnessFX
As of April 2025, WellnessFX' leadership includes:
Investors of WellnessFX
WellnessFX has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
WellnessFX was acquired by Thorne HealthTech in 2017. As such, there are no executive movements for WellnessFX as an independent entity in the last 12 months. Any leadership changes related to its former services would occur within Thorne HealthTech's structure.
Departures
New Appointments:
Technology (Tech Stack) used by WellnessFX
Discover the tools WellnessFX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WellnessFX Email Formats and Examples
Email formats for WellnessFX prior to its acquisition are not publicly confirmed. Common startup formats include first initial + last name or first name.last name @ companydomain.com. These are speculative and emails to this domain are likely no longer active.
[first_initial][last]@wellnessfx.com (e.g., jdoe@wellnessfx.com) or [first].[last]@wellnessfx.com (e.g., jane.doe@wellnessfx.com)
Format
info@wellnessfx.com (generic contact, likely inactive)
Example
5%
Success rate
News and media
TechCrunch • August 8, 2017
Thorne Research acquires health data company WellnessFX
Thorne Research, a company that develops and sells nutritional supplements often sold through doctors, has acquired WellnessFX. WellnessFX offers a platform for people to get blood tests, track the data and get consultations with nutritionists and other health practitioners....more
MobiHealthNews • August 8, 2017
Thorne Research acquires WellnessFX, plans AI-driven personalized health platform
Supplement company Thorne Research has acquired WellnessFX, a direct-to-consumer lab testing company. The plan is to integrate WellnessFX's platform and data with Thorne's own research and product offerings to create an AI-driven personalized health platform....more
VentureBeat • May 15, 2013
WellnessFX makes lab testing of your blood as easy as ordering a book from Amazon
WellnessFX, a San Francisco-based startup, is making it easier for consumers to order blood tests, understand the results, and consult with healthcare practitioners to improve their health metrics, essentially democratizing access to complex health data....more
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