What Does Weldom Do?

Total employees2219
HeadquartersBreuil-le-Sec
Founded1923

Weldom is a prominent French retail company specializing in DIY (Do-It-Yourself), home improvement, decoration, and gardening products. As a key brand within the ADEO group, Weldom positions itself as the local partner for all home-related projects, offering a comprehensive range of tools, materials, and expert advice. With a robust network of over 350 stores across France, including both integrated and franchised outlets, Weldom emphasizes proximity, personalized customer service, and making home improvement accessible and achievable for everyone, from novice DIYers to experienced enthusiasts. The company is dedicated to empowering customers to successfully undertake their projects, thereby enhancing their living spaces and fostering a sense of accomplishment.

Where Is Weldom's Headquarters?

Weldom officeWeldom officeWeldom officeWeldom office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central operational and administrative headquarters for Weldom. Key functions include strategic planning, purchasing and supply chain management, marketing and brand development, IT, human resources, and providing comprehensive support services to its network of integrated and franchised stores throughout France.

Notable Features:

The headquarters is strategically located in a commercial and industrial zone (ZAC), which is typical for retail chain operations, facilitating efficient logistics and supplier interactions. While specific architectural highlights are not widely publicized, the facility is designed for operational efficiency and collaboration.

Work Culture:

The work culture at Weldom's headquarters is characterized by a commitment to customer satisfaction, an entrepreneurial spirit reflecting its mixed model of integrated and franchised stores, and a passion for home improvement. It fosters collaboration, innovation in retail solutions, and a supportive environment for employees dedicated to empowering both store teams and end-users.

HQ Significance:

The Breuil-le-Sec headquarters is pivotal for orchestrating Weldom's national strategy, ensuring brand consistency, optimizing operations, and driving growth across its diverse retail network. It acts as the nerve center for innovation and support, enabling local stores to effectively meet customer needs.

Values Reflected in HQ: The headquarters' operations reflect Weldom's core values of proximity (to customers and store network), commitment (to project success), sharing (of expertise and passion), and simplicity (in solutions and service).

Location:

Weldom's primary operational footprint is concentrated within France, where it maintains an extensive network of over 350 stores. While the Weldom brand is French-focused, it also has a presence in French overseas departments and territories (DROM-COM), extending its reach to customers in these regions. As part of the ADEO group, which has a significant international presence, Weldom benefits from global insights and resources but tailors its strategy primarily to the French domestic and overseas markets, emphasizing local needs in the DIY, gardening, and home improvement sectors.

Street Address:

ZAC de la Croix Saint Nicolas, 20 Rue des Frères Lumière

City:

Breuil-le-Sec

State/Province:

Oise (Hauts-de-France)

Country:

France

Where Else Does Weldom Operate Around the World?

Various locations across France and its overseas territories

Address: Over 350 stores nationwide (a mix of integrated company-owned stores and franchised businesses) and in locations like Réunion, Guadeloupe, Martinique.

To ensure widespread accessibility to Weldom's products and services, fostering strong local community ties, and serving as regional centers of expertise for home projects. Franchised stores operate with a degree of regional autonomy while benefiting from the Weldom brand, purchasing power, and support systems.

Buying Intent Signals for Weldom

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Weldom? Meet the Executive Team

As of April 2025, Weldom' leadership includes:

Éric Béchu - Directeur Général (CEO)
Christophe Mizikas - Directeur Adjoint Réseau et Franchise (Deputy Director Network & Franchise)
Aurélie Lemaire - Directrice Marketing, Communication, Digital & Data

Who's Investing in Weldom?

Weldom has been backed by several prominent investors over the years, including:

ADEO Group (Part of Association Familiale Mulliez - AFM)

What Leadership Changes Has Weldom Seen Recently?

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Exits0

Weldom has made strategic appointments in key functional areas such as marketing and digital transformation over the past couple of years, aligning with its objectives to innovate and adapt within the evolving retail landscape. Major leadership changes are generally communicated through official channels of Weldom or its parent company, ADEO.

New Appointments:

Aurélie Lemaire, Aurélie Lemaire joined Weldom to lead its marketing, communication, digital, and data initiatives, aiming to enhance customer engagement and drive growth.

What Technology (Tech Stack) Is Used byWeldom?

Discover the tools Weldom uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Weldom Email Formats and Examples

Email addresses at Weldom typically follow common professional patterns, often incorporating the employee's first and last names. As Weldom is part of the ADEO group, some corporate or inter-company communications might also involve ADEO group email domains.

Common formats include firstname.lastname@weldom.fr (e.g., jean.dupont@weldom.fr) or firstinitiallastname@weldom.fr (e.g., jdupont@weldom.fr).

Format

Example: e.bechu@weldom.fr or eric.bechu@weldom.fr (Note: This is a common structural example based on the CEO's name and typical formats, not a publicly verified active email address).

Example

75%

Success rate

What's the Latest News About Weldom?

Journal du Net (JDN) • February 20, 2024

Weldom News: Parent Company ADEO Reports 2023 Financials with Sales Growth

Weldom's parent company, ADEO, announced its 2023 financial results, indicating an overall increase in turnover. Despite a challenging economic climate affecting profits, the group, which includes major brands like Weldom and Leroy Merlin, demonstrated market resilience and sustained presence in the home improvement sector....more

LSA Commerce & Consommation • May 16, 2023

Weldom News: Accelerating Franchise Growth for Enhanced Proximity

Weldom unveiled strategic plans to significantly expand its franchise network. This initiative aims to solidify its standing as a premier local retailer for home improvement and gardening by increasing store density and improving accessibility for customers throughout France....more

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