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Weldom is a prominent French retail company specializing in DIY (Do-It-Yourself), home improvement, decoration, and gardening products. As a key brand within the ADEO group, Weldom positions itself as the local partner for all home-related projects, offering a comprehensive range of tools, materials, and expert advice. With a robust network of over 350 stores across France, including both integrated and franchised outlets, Weldom emphasizes proximity, personalized customer service, and making home improvement accessible and achievable for everyone, from novice DIYers to experienced enthusiasts. The company is dedicated to empowering customers to successfully undertake their projects, thereby enhancing their living spaces and fostering a sense of accomplishment.
Serves as the central operational and administrative headquarters for Weldom. Key functions include strategic planning, purchasing and supply chain management, marketing and brand development, IT, human resources, and providing comprehensive support services to its network of integrated and franchised stores throughout France.
The headquarters is strategically located in a commercial and industrial zone (ZAC), which is typical for retail chain operations, facilitating efficient logistics and supplier interactions. While specific architectural highlights are not widely publicized, the facility is designed for operational efficiency and collaboration.
The work culture at Weldom's headquarters is characterized by a commitment to customer satisfaction, an entrepreneurial spirit reflecting its mixed model of integrated and franchised stores, and a passion for home improvement. It fosters collaboration, innovation in retail solutions, and a supportive environment for employees dedicated to empowering both store teams and end-users.
The Breuil-le-Sec headquarters is pivotal for orchestrating Weldom's national strategy, ensuring brand consistency, optimizing operations, and driving growth across its diverse retail network. It acts as the nerve center for innovation and support, enabling local stores to effectively meet customer needs.
Weldom's primary operational footprint is concentrated within France, where it maintains an extensive network of over 350 stores. While the Weldom brand is French-focused, it also has a presence in French overseas departments and territories (DROM-COM), extending its reach to customers in these regions. As part of the ADEO group, which has a significant international presence, Weldom benefits from global insights and resources but tailors its strategy primarily to the French domestic and overseas markets, emphasizing local needs in the DIY, gardening, and home improvement sectors.
ZAC de la Croix Saint Nicolas, 20 Rue des Frères Lumière
Breuil-le-Sec
Oise (Hauts-de-France)
France
Address: Over 350 stores nationwide (a mix of integrated company-owned stores and franchised businesses) and in locations like Réunion, Guadeloupe, Martinique.
To ensure widespread accessibility to Weldom's products and services, fostering strong local community ties, and serving as regional centers of expertise for home projects. Franchised stores operate with a degree of regional autonomy while benefiting from the Weldom brand, purchasing power, and support systems.
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As of April 2025, Weldom' leadership includes:
Weldom has been backed by several prominent investors over the years, including:
Weldom has made strategic appointments in key functional areas such as marketing and digital transformation over the past couple of years, aligning with its objectives to innovate and adapt within the evolving retail landscape. Major leadership changes are generally communicated through official channels of Weldom or its parent company, ADEO.
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Email addresses at Weldom typically follow common professional patterns, often incorporating the employee's first and last names. As Weldom is part of the ADEO group, some corporate or inter-company communications might also involve ADEO group email domains.
Common formats include firstname.lastname@weldom.fr (e.g., jean.dupont@weldom.fr) or firstinitiallastname@weldom.fr (e.g., jdupont@weldom.fr).
Format
Example: e.bechu@weldom.fr or eric.bechu@weldom.fr (Note: This is a common structural example based on the CEO's name and typical formats, not a publicly verified active email address).
Example
75%
Success rate
Journal du Net (JDN) • February 20, 2024
Weldom's parent company, ADEO, announced its 2023 financial results, indicating an overall increase in turnover. Despite a challenging economic climate affecting profits, the group, which includes major brands like Weldom and Leroy Merlin, demonstrated market resilience and sustained presence in the home improvement sector....more
LSA Commerce & Consommation • May 16, 2023
Weldom unveiled strategic plans to significantly expand its franchise network. This initiative aims to solidify its standing as a premier local retailer for home improvement and gardening by increasing store density and improving accessibility for customers throughout France....more
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