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Welch's
What Does Welch's Do?
Welch Foods Inc., commonly known as Welch's, is an American company, headquartered in Concord, Massachusetts. It has been owned by the National Grape Cooperative Association, a co-op of grape growers, since 1956. Welch's is particularly known for its grape juices, jams and jellies made from dark Concord grapes and its white Niagara grape juice. The company also manufactures and markets an array of other products, including refrigerated juices, frozen and shelf-stable concentrates, organic grape juice, fruit snacks, and dried fruit. Welch's products are sold throughout the United States and in more than 35 countries around the world.
Where Is Welch's's Headquarters?
HQ Function
Serves as the central hub for Welch's corporate strategy, marketing, sales, finance, supply chain management, and research and development initiatives for its iconic fruit-based products.
Notable Features:
Located in Concord Park North, a modern office park environment, offering contemporary workspaces and amenities. The facility is designed to foster collaboration and innovation.
Work Culture:
Welch's fosters a work culture rooted in its farmer-owned heritage, emphasizing quality, integrity, and a commitment to its communities. Employees often describe a collaborative environment with a passion for the brand and its products, driven by a shared mission to deliver goodness to families.
HQ Significance:
The Concord, MA headquarters is pivotal for orchestrating Welch's operations across North America and internationally, driving brand growth, product innovation, and upholding the legacy and interests of its grape grower-owners.
Values Reflected in HQ: The headquarters operations reflect Welch's core values of acting like owners, family-farmer focus, quality, integrity, and respect for people, aiming for sustainable growth and delivering trusted products to consumers worldwide.
Location:
While Welch's primary market is North America (USA and Canada), its products are also distributed and sold in over 35 countries across Latin America, Asia, and the Caribbean. This global reach is achieved through a combination of direct sales, partnerships with local distributors, and licensing agreements. Functions supported globally include sales, marketing, and distribution, tailored to regional consumer preferences.
Street Address:
300 Concord Park North
City:
Concord
State/Province:
MA
Country:
USA
Where Else Does Welch's Operate Around the World?
Lawton, MI, USA
Address: 400 E. Main Street, Lawton, MI 49065, USA
Strategically located in the heart of Michigan's grape-growing region, enabling efficient sourcing and processing of locally harvested grapes, primarily Concord and Niagara varieties.
North East, PA, USA
Address: 2 S. Portage St., Westfield, NY 14787 (Note: North East, PA plant is nearby and often associated with Westfield operations in the Lake Erie Concord Grape Belt)
Situated within the Lake Erie Concord Grape Belt, one of the largest Concord grape growing regions, allowing for direct access to high-quality grapes from local farmer-owners.
Grandview, WA, USA
Address: 10 E. Wine Country Rd., Grandview, WA 98930, USA
Serves the grape-growing regions of Washington State, processing Concord grapes and other fruits to support Welch's product lines for the western U.S. market and beyond.
Buying Intent Signals for Welch's
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Welch's? Meet the Executive Team
As of April 2025, Welch's' leadership includes:
Who's Investing in Welch's?
Welch's has been backed by several prominent investors over the years, including:
What Leadership Changes Has Welch's Seen Recently?
In the past year, Welch's notably strengthened its executive team with the appointment of a new Chief Growth Officer to drive strategic expansion. Publicly available information on other executive team changes within this specific 12-month timeframe is limited, which is common for privately held cooperatives like Welch's.
New Appointments:
What Technology (Tech Stack) Is Used byWelch's?
Discover the tools Welch's uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Welch's Email Formats and Examples
Welch's commonly uses the email format of the first initial followed by the last name. Variations might exist, but this is a widely adopted pattern in corporations of similar size and structure.
flast@welchs.com
Format
jdoe@welchs.com
Example
80%
Success rate
What's the Latest News About Welch's?
Food Business News • February 20, 2024
Welch’s launches Zero Sugar Fruity Bites
Welch’s is debuting Welch’s Zero Sugar Fruity Bites, a chewy snack with 25% less sugar than the brand’s traditional fruit snacks. The new product is available in mixed fruit, berry, and tropical flavors and aims to cater to health-conscious consumers looking for lower-sugar options without compromising on taste....more
Business Wire • November 2, 2023
Welch’s Appoints Les Heikle as Chief Growth Officer
Welch's announced the appointment of Les Heikle as its new Chief Growth Officer. Heikle will be responsible for driving profitable growth through innovation, strategic partnerships, and market expansion, leveraging his extensive experience in the consumer-packaged goods industry....more
Prepared Foods • September 12, 2023
Welch's® Fruit 'n Yogurt™ Snowballs Snacks
Welch's introduced a seasonal snack, Welch's Fruit 'n Yogurt Snowballs, featuring a creamy vanilla yogurt coating around a chewy fruit center. This limited-edition item targets holiday snacking occasions....more
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