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Wehkamp is een van de grootste en bekendste online retailers in Nederland. Opgericht in 1952 als een postorderbedrijf dat matrassen verkocht, is het geëvolueerd tot een uitgebreid e-commerceplatform dat een breed scala aan producten aanbiedt, waaronder mode, woonartikelen, elektronica, beautyproducten en kinderartikelen. Wehkamp staat bekend om zijn uitgebreide assortiment, flexibele betaalopties (waaronder achteraf betalen) en een sterke focus op klantervaring. Het bedrijf streeft ernaar het leven van zijn klanten makkelijker en leuker te maken door een gemakkelijke en inspirerende winkelomgeving te bieden.
The Zwolle headquarters is the nerve center for Wehkamp, managing all core business activities including strategy, marketing, technology development, customer support, and overseeing its vast logistics network for the Benelux region.
Its Zwolle site is home to a highly advanced and largely automated distribution center, one of the largest of its kind, which is a key element of its efficient e-commerce operations.
Wehkamp promotes a forward-thinking and collaborative work environment, emphasizing digital innovation, agility, and a strong customer-first mindset. Teams work on enhancing the online retail experience and driving technological advancements in e-commerce.
This central location is vital for Wehkamp's operations across the Netherlands and Belgium, acting as the brain and logistical heart that enables swift order fulfillment and customer satisfaction in the competitive online retail market.
Wehkamp's primary operational focus is on the Netherlands and Belgium. While it sources products from around the world, its e-commerce platform, sales, marketing, and customer service are tailored to these Benelux markets. It does not operate physical stores or dedicated e-commerce sites for other international regions.
Burgemeester Roelenweg 13
Zwolle
Overijssel
Netherlands
Address: Stadhouderskade 85, 1073 AT Amsterdam
Serves as a specialized hub for financial services operations and innovation, crucial for facilitating smooth transactions and providing value-added financial products that complement Wehkamp's retail offerings.
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As of April 2025, Wehkamp Retail Group' leadership includes:
Wehkamp Retail Group has been backed by several prominent investors over the years, including:
Over the past 12 months, Wehkamp has refreshed its leadership team with key appointments in operations and commerce, following departures in finance and operations. These changes aim to steer the company's strategic direction in the evolving e-commerce landscape.
Discover the tools Wehkamp Retail Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Wehkamp commonly uses the email format firstname.lastname@wehkamp.nl. While this is a prevalent pattern, variations might exist for specific departments or roles, and direct confirmation is always best for critical communications. Another possible, though less common, format could be firstinitial.lastname@wehkamp.nl.
firstname.lastname@wehkamp.nl
Format
anna.devries@wehkamp.nl
Example
70%
Success rate
FashionUnited NL • November 23, 2023
Wehkamp announced the appointment of Brenda Frederiks as its new Chief Commercial Officer (CCO), starting February 1, 2024. Frederiks, with prior experience at Ahold Delhaize (Etos, Gall & Gall), is tasked with enhancing Wehkamp's commercial strategy and customer proposition....more
RetailDetail NL • November 7, 2023
David van der Leer was appointed as the new Chief Operating Officer (COO) of Wehkamp, effective January 1, 2024. He succeeded Anouk Beerekamp and came from bol.com, where he was Director of Operations. His role focuses on logistics, customer service, and overall operational efficiency....more
Twinkle Magazine • October 5, 2023
Wehkamp has revamped its online platform, aiming to provide a more inspirational and personalized shopping journey. The update features enhanced navigation, richer content, and improved product discovery tools to better engage customers and showcase its diverse product range....more
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