Webtrends
Webtrends's Overview
Webtrends boasts a rich heritage in digital analytics, originally founded in 1993. Today, Webtrends Optimize, operating as a key brand within The Digital Maze group, specializes in providing cutting-edge A/B testing, multivariate testing, personalization, and comprehensive conversion rate optimization (CRO) solutions. They empower businesses globally to deeply understand customer behavior and significantly enhance digital experiences to achieve superior outcomes. Webtrends Optimize leverages its foundational legacy in data analytics to deliver powerful, user-friendly tools tailored for modern digital marketing, product, and UX teams seeking to maximize online performance.
Where is Webtrends's Headquarters?
HQ Function
Serves as the primary operational center for Webtrends Optimize, housing leadership, product development, engineering, sales, marketing, and customer support for its CRO and personalization platform.
Notable Features:
Modern office facilities situated in a commercial hub, designed to foster collaboration, innovation, and agile development in the digital technology sector.
Work Culture:
Characterized by a dynamic, innovative, and data-driven environment. Emphasis is placed on customer success, continuous learning, and teamwork to deliver leading optimization solutions.
HQ Significance:
The UK headquarters anchors Webtrends Optimize's presence in the EMEA market, driving its mission to provide best-in-class CRO and personalization tools, building upon the globally recognized Webtrends legacy.
Values Reflected in HQ: The headquarters embodies values of innovation, customer-centricity, expertise in data analytics, and agility in responding to the evolving digital landscape.
Location:
Webtrends Optimize serves a diverse global client base with its SaaS solutions for A/B testing, personalization, and conversion rate optimization. While primary operational hubs are in the UK and the US, its platform and services are utilized by businesses worldwide. Support functions, including sales, customer success, strategic consulting, and technical assistance, are structured to cater to international clients across various time zones and industries, helping them improve digital user experiences and conversion funnels.
Street Address:
Magna House, 18-32 London Road
City:
Staines-Upon-Thames
State/Province:
Surrey
Country:
United Kingdom
Webtrends's Global Presence
Bedford, Massachusetts, USA
Address: 100 Crosby Road, Suite 302, Bedford, MA 01730
To drive market expansion and provide localized support and expertise for clients across the Americas, helping them optimize digital experiences and achieve their business objectives.
Buying Intent Signals for Webtrends
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Webtrends
As of April 2025, Webtrends' leadership includes:
Investors of Webtrends
Webtrends has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a private company and part of The Digital Maze group, detailed C-suite executive changes specifically for Webtrends Optimize are not always broadly publicized. Based on publicly available information, there have been no major C-suite level hires or departures announced for Webtrends Optimize itself in the last 12 months. Leadership within The Digital Maze group, which oversees Webtrends Optimize, appears stable.
Technology (Tech Stack) used by Webtrends
Discover the tools Webtrends uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Webtrends Email Formats and Examples
Webtrends Optimize, like many technology companies, typically uses standardized email formats for its employees. The most common patterns are often based on employee names. While multiple formats might exist, a prevalent one is [first_name].[last_name]@[company_domain].
first.last@webtrends-optimize.com
Format
john.doe@webtrends-optimize.com
Example
80%
Success rate
News and media
webtrends-optimize.com Blog • June 7, 2023
Webtrends Optimize Launches AI-Powered Product Recommendations Engine
Webtrends Optimize announced the introduction of its new AI-driven Product Recommendations engine. This feature is designed to help e-commerce businesses enhance user engagement, personalize shopping experiences, and increase sales by delivering relevant product suggestions....more
webtrends-optimize.com Blog • February 13, 2024
Webtrends Optimize Highlights A/Bn Testing for E-commerce Success
Webtrends Optimize published insights on how A/Bn testing can significantly boost e-commerce performance by moving beyond simple A/B tests to evaluate multiple variations simultaneously, leading to more impactful optimization strategies and higher conversion rates....more
The Digital Maze News • October 5, 2023
The Digital Maze (Parent of Webtrends Optimize) Appoints New Head of People
The Digital Maze, the parent company of Webtrends Optimize, announced the strategic appointment of a new Head of People. This role is aimed at strengthening talent development, company culture, and supporting the group's continued growth and expansion initiatives....more
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