What Does Webtrends Do?

Total employees117
HeadquartersStaines-Upon-Thames
Founded1993

Webtrends boasts a rich heritage in digital analytics, originally founded in 1993. Today, Webtrends Optimize, operating as a key brand within The Digital Maze group, specializes in providing cutting-edge A/B testing, multivariate testing, personalization, and comprehensive conversion rate optimization (CRO) solutions. They empower businesses globally to deeply understand customer behavior and significantly enhance digital experiences to achieve superior outcomes. Webtrends Optimize leverages its foundational legacy in data analytics to deliver powerful, user-friendly tools tailored for modern digital marketing, product, and UX teams seeking to maximize online performance.

Where Is Webtrends's Headquarters?

Webtrends officeWebtrends officeWebtrends officeWebtrends office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary operational center for Webtrends Optimize, housing leadership, product development, engineering, sales, marketing, and customer support for its CRO and personalization platform.

Notable Features:

Modern office facilities situated in a commercial hub, designed to foster collaboration, innovation, and agile development in the digital technology sector.

Work Culture:

Characterized by a dynamic, innovative, and data-driven environment. Emphasis is placed on customer success, continuous learning, and teamwork to deliver leading optimization solutions.

HQ Significance:

The UK headquarters anchors Webtrends Optimize's presence in the EMEA market, driving its mission to provide best-in-class CRO and personalization tools, building upon the globally recognized Webtrends legacy.

Values Reflected in HQ: The headquarters embodies values of innovation, customer-centricity, expertise in data analytics, and agility in responding to the evolving digital landscape.

Location:

Webtrends Optimize serves a diverse global client base with its SaaS solutions for A/B testing, personalization, and conversion rate optimization. While primary operational hubs are in the UK and the US, its platform and services are utilized by businesses worldwide. Support functions, including sales, customer success, strategic consulting, and technical assistance, are structured to cater to international clients across various time zones and industries, helping them improve digital user experiences and conversion funnels.

Street Address:

Magna House, 18-32 London Road

City:

Staines-Upon-Thames

State/Province:

Surrey

Country:

United Kingdom

Where Else Does Webtrends Operate Around the World?

Bedford, Massachusetts, USA

Address: 100 Crosby Road, Suite 302, Bedford, MA 01730

To drive market expansion and provide localized support and expertise for clients across the Americas, helping them optimize digital experiences and achieve their business objectives.

Buying Intent Signals for Webtrends

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Webtrends? Meet the Executive Team

As of April 2025, Webtrends' leadership includes:

Matt Smith - CEO, The Digital Maze (Parent company of Webtrends Optimize)
Mark Lusted - Founder, The Digital Maze (Parent company of Webtrends Optimize)
Nicole Riad - Head of Marketing, Webtrends Optimize
Saaqib ’Sid’ Aukбаров (Sidakbarov) - Head of Sales, Webtrends Optimize

Who's Investing in Webtrends?

Webtrends has been backed by several prominent investors over the years, including:

The Digital Maze (Parent Company)
MXC Capital (Initial backer of The Digital Maze, now part of TPXimpact Holdings PLC)

What Leadership Changes Has Webtrends Seen Recently?

Hire0
Exits0

As a private company and part of The Digital Maze group, detailed C-suite executive changes specifically for Webtrends Optimize are not always broadly publicized. Based on publicly available information, there have been no major C-suite level hires or departures announced for Webtrends Optimize itself in the last 12 months. Leadership within The Digital Maze group, which oversees Webtrends Optimize, appears stable.

What Technology (Tech Stack) Is Used byWebtrends?

Discover the tools Webtrends uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Webtrends Email Formats and Examples

Webtrends Optimize, like many technology companies, typically uses standardized email formats for its employees. The most common patterns are often based on employee names. While multiple formats might exist, a prevalent one is [first_name].[last_name]@[company_domain].

first.last@webtrends-optimize.com

Format

john.doe@webtrends-optimize.com

Example

80%

Success rate

What's the Latest News About Webtrends?

webtrends-optimize.com BlogJune 7, 2023

Webtrends Optimize Launches AI-Powered Product Recommendations Engine

Webtrends Optimize announced the introduction of its new AI-driven Product Recommendations engine. This feature is designed to help e-commerce businesses enhance user engagement, personalize shopping experiences, and increase sales by delivering relevant product suggestions....more

webtrends-optimize.com BlogFebruary 13, 2024

Webtrends Optimize Highlights A/Bn Testing for E-commerce Success

Webtrends Optimize published insights on how A/Bn testing can significantly boost e-commerce performance by moving beyond simple A/B tests to evaluate multiple variations simultaneously, leading to more impactful optimization strategies and higher conversion rates....more

The Digital Maze NewsOctober 5, 2023

The Digital Maze (Parent of Webtrends Optimize) Appoints New Head of People

The Digital Maze, the parent company of Webtrends Optimize, announced the strategic appointment of a new Head of People. This role is aimed at strengthening talent development, company culture, and supporting the group's continued growth and expansion initiatives....more

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