What Does WeatherBug Do?

Total employees87
HeadquartersNew York
Founded2000

WeatherBug is a popular weather service providing hyper-local, real-time weather information, forecasts, and alerts. Known for its extensive network of proprietary weather stations, WeatherBug offers detailed current conditions, hourly and 10-day forecasts, advanced radar maps, severe weather warnings, and lifestyle-based weather insights (e.g., for allergies, outdoor activities). It serves millions of users through its website and mobile applications (iOS and Android), aiming to deliver the most accurate and timely weather data to help people plan their days and stay safe. WeatherBug is a brand owned by GroundTruth, a leading location-based marketing and advertising technology company.

Where Is WeatherBug's Headquarters?

WeatherBug officeWeatherBug officeWeatherBug officeWeatherBug office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary corporate office for GroundTruth, overseeing strategic decisions, product development, marketing, and operations for all its brands, including WeatherBug. This includes data science, engineering, sales, and administrative functions.

Notable Features:

Located in the iconic One World Trade Center, offering state-of-the-art facilities and panoramic city views. The office space is designed to foster collaboration and innovation.

Work Culture:

The work culture at GroundTruth (and by extension, for WeatherBug teams) is likely dynamic, fast-paced, and data-driven, emphasizing innovation in location technology and weather services. It encourages collaboration and a focus on delivering value to users and clients.

HQ Significance:

The New York City headquarters places GroundTruth and WeatherBug at the epicenter of digital media, advertising technology, and access to a rich talent pool, facilitating partnerships and growth.

Values Reflected in HQ: The choice of One World Trade Center may reflect ambition, resilience, innovation, and a commitment to being a leader in the tech industry.

Location:

While WeatherBug's core operational teams are primarily based in the US (within GroundTruth's offices), its services are accessible globally. WeatherBug provides weather forecasts, data, and alerts to users worldwide through its website and mobile applications. GroundTruth's international offices in the UK, Singapore, and other locations support the global sales, marketing, and partnership efforts that benefit WeatherBug's reach and monetization.

Street Address:

One World Trade Center, Floor 73

City:

New York

State/Province:

NY

Country:

USA

Where Else Does WeatherBug Operate Around the World?

Chicago, IL, USA

Address: Specific street address not publicly listed for all regional offices. Typically in central business districts.

Supporting GroundTruth's Midwest operations and client base.

Los Angeles, CA, USA

Address: Specific street address not publicly listed. Likely in a tech or media hub area.

Managing GroundTruth's West Coast presence and strategic initiatives.

London, UK

Address: Specific street address not publicly listed. Central London location likely.

Spearheading GroundTruth's expansion and operations in the EMEA region.

Singapore

Address: Specific street address not publicly listed. Business district location likely.

Expanding GroundTruth's footprint and serving clients in the APAC market.

Buying Intent Signals for WeatherBug

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading WeatherBug? Meet the Executive Team

As of April 2025, WeatherBug' leadership includes:

Stephen McCarthy - Global President & CEO
Brandon Rhoten - Chief Marketing Officer
Eddie Ding - Chief Technology Officer
Jason Schubert - SVP, Sales
Niti Kumar - SVP, Finance
Balaji S. - SVP, Product

Who's Investing in WeatherBug?

WeatherBug has been backed by several prominent investors over the years, including:

Saban Capital Group (acquired WeatherBug and merged it into GroundTruth's operations)
ABS Capital Partners (Past investor in xAd/GroundTruth)
Emergence Capital (Past investor in xAd/GroundTruth)
SoftBank Capital (Past investor in xAd/GroundTruth)
SPH Media Fund (Past investor in xAd/GroundTruth)
Wavemaker Partners (Past investor in xAd/GroundTruth)

What Leadership Changes Has WeatherBug Seen Recently?

Hire0
Exits0

Information on specific executive hires or exits directly impacting WeatherBug or within GroundTruth's top leadership in the immediate last 12 months is not prominently publicized. The leadership team appears relatively stable based on public information. GroundTruth continues to build its team across various functions.

What Technology (Tech Stack) Is Used byWeatherBug?

Discover the tools WeatherBug uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WeatherBug Email Formats and Examples

As WeatherBug is owned by GroundTruth, employees typically use GroundTruth email addresses. The most common format is [first].[last]@groundtruth.com.

[first].[last]@groundtruth.com

Format

john.doe@groundtruth.com

Example

90%

Success rate

What's the Latest News About WeatherBug?

WeatherBug News Section / PR Newswire • February 7, 2024

WeatherBug Forecasts Love (Not Just Weather) This Valentine's Day With New Survey Data

WeatherBug released survey data revealing how weather impacts Valentine's Day plans, suggesting cozy indoor activities if the weather is unfavorable. This highlights their engagement with users beyond standard forecasts....more

GroundTruth Blog / PR Newswire • November 15, 2023

GroundTruth Recognized as a Strong Performer in Location Intelligence Report by Independent Research Firm

GroundTruth, WeatherBug's parent company, was named a Strong Performer in The Forrester Waveâ„¢: Location Intelligence Platforms, Q4 2023. This recognition underscores the company's capabilities in location-based data and technology, which also powers WeatherBug's precise offerings....more

WeatherBug App Stores (iOS/Android) • Ongoing

WeatherBug App Continues Regular Updates and Feature Enhancements

WeatherBug consistently updates its mobile applications for iOS and Android, introducing new features, improving user interface, enhancing map layers, and refining forecast accuracy based on user feedback and technological advancements....more

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