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XYZ Reality is a pioneering technology company revolutionizing the construction industry through its innovative augmented reality (AR) platform. They provide advanced AR solutions that enable construction teams to visualize and build complex projects with unprecedented accuracy, reducing errors, saving time, and improving project outcomes. Their flagship product, The Atom, is an engineering-grade AR headset designed for the rigors of construction sites, integrating with BIM models to provide real-time, on-site validation.
The London headquarters serves as the central nexus for XYZ Reality's global operations, including research and development of their AR technology, corporate strategy, software engineering, product management, and international business development.
Likely features modern, open-plan office spaces conducive to collaboration, dedicated R&D labs for AR hardware and software testing, and advanced demonstration suites to showcase their HoloSite technology to clients and partners.
The work culture at XYZ Reality's HQ is dynamic and innovative, fostering collaboration, continuous learning, and a passion for solving complex challenges in the construction industry. Employees are encouraged to be agile and forward-thinking.
Its London location is significant for attracting top-tier tech talent, fostering partnerships within the European and global construction technology ecosystems, and driving the company's international expansion and thought leadership in AR for construction.
XYZ Reality operates with a significant international outlook, primarily serving clients across Europe and North America from its main offices in London, UK, and Irvine, California. Their AR solutions are designed for global applicability in the construction sector, with support teams and deployment capabilities to manage projects in various international locations. The company actively participates in global industry events to expand its reach.
20-22 Wenlock Road
London
England
United Kingdom
Address: 100 Spectrum Center Dr, Suite 900, Irvine, CA 92618, USA
To establish a strong presence and cater specifically to the large and technologically advancing North American construction industry, providing localized expertise and support to clients in the region.
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As of April 2025, XYZ' leadership includes:
XYZ has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major C-suite executive new hires or departures announced by XYZ Reality in the last 12 months. The founding executive team continues to lead the company's growth and strategic initiatives.
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XYZ Reality likely employs standard corporate email address formats. While specific patterns are not officially published, common conventions for tech companies include using the first name, last name, or initials combined with the company domain.
Commonly used formats are `firstname.lastname@wearexyz.com` (e.g., jane.doe@wearexyz.com) or `finitiallastname@wearexyz.com` (e.g., jdoe@wearexyz.com).
Format
david.mitchell@wearexyz.com
Example
75%
Success rate
AEC Magazine • November 20, 2023
XYZ Reality showcased advancements in its HoloSite platform at Autodesk University 2023, highlighting new features for its engineering-grade augmented reality solution aimed at improving accuracy and efficiency in construction projects....more
Built Environment Networking • October 10, 2023
XYZ Reality has been recognized in the annual XR Breakthrough Awards, winning 'Augmented Reality Solution of the Year' for its innovative Atom headset and HoloSite platform, which bring unprecedented precision to construction....more
PBC Today • September 19, 2023
XYZ Reality has been selected to join the Manufacturing Technology Centre’s (MTC) Digitalising Manufacturing framework, aiming to help UK manufacturers adopt digital technologies like AR for improved productivity and competitiveness....more
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