What Does The Works Do?

Total employees120
HeadquartersLos Angeles
Founded2017

The Works (wearetheworks.com) is a technology-driven company operating at the intersection of the creator economy and marketing. They provide a global network and platform that enables brands to connect with a diverse community of creators to produce high-quality, authentic, and scalable content for various marketing campaigns. Their services streamline the process of creator discovery, collaboration, content production, and performance tracking, aiming to make creator-generated content a more efficient and effective marketing channel.

Where Is The Works's Headquarters?

The Works officeThe Works officeThe Works officeThe Works office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic planning, business development, platform engineering, marketing, and core operational management for their global creator network.

Notable Features:

Likely a modern office space designed for collaboration and creativity, reflecting its tech and media focus. Emphasis on flexible workspaces to support a dynamic team environment.

Work Culture:

Expected to be fast-paced, innovative, and collaborative, typical of tech startups in the creator economy space. Likely fosters creativity, diversity, and a results-driven approach, with a potential blend of in-office and remote work.

HQ Significance:

Los Angeles provides strategic access to a vast pool of creative talent, major brands, media companies, and technology innovators, crucial for a company in the creator marketing industry.

Values Reflected in HQ: The HQ environment would likely reflect values such as innovation, collaboration, global connectivity, and a focus on empowering creators and brands.

Location:

The Works operates a global platform and network, supporting brands and creators across numerous countries. Their technology enables remote collaboration on a worldwide scale, facilitating content creation for international marketing campaigns. While physical offices are concentrated in key markets like the US and UK, their operational reach and creator community are inherently global.

Street Address:

Information not publicly listed; operates with a distributed team model alongside a central hub.

City:

Los Angeles

State/Province:

California

Country:

USA

Where Else Does The Works Operate Around the World?

New York City, New York, USA

Address: General presence; specific office address not publicly listed. Likely utilizes co-working spaces or has a regional team presence.

To serve major brands and advertising agencies headquartered in New York and the broader East Coast, expanding market penetration and creator network access.

London, United Kingdom

Address: General presence; specific office address not publicly listed. Supports EMEA operations.

To cater to the European market, understanding local nuances in content and creator trends, and facilitating international campaigns for global brands.

Buying Intent Signals for The Works

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Works? Meet the Executive Team

As of April 2025, The Works' leadership includes:

Perrin Lawrence - Co-founder & CEO
Sarah Dale - Co-founder & Chief Creative Officer
Katelyn Watson - Chief Operating Officer
Ryan Alam - Chief Financial Officer

Who's Investing in The Works?

The Works has been backed by several prominent investors over the years, including:

Alpha Edison
Axel Springer
Flybridge Capital Partners
TCG Crypto
Imagination Capital
Craft Ventures
Betaworks Ventures
Greycroft
WndrCo

What Leadership Changes Has The Works Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major high-profile executive hires or departures announced for The Works in the past 12 months. The leadership team appears to be stable, focusing on growth and platform development.

What Technology (Tech Stack) Is Used byThe Works?

Discover the tools The Works uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Works Email Formats and Examples

The Works likely uses common professional email formats. The most probable format is [first]@wearetheworks.com or [first].[last]@wearetheworks.com. Variations might exist for different departments or roles.

[first]@wearetheworks.com or [first].[last]@wearetheworks.com

Format

sarah@wearetheworks.com or perrin.lawrence@wearetheworks.com

Example

80%

Success rate

What's the Latest News About The Works?

TechCrunch • 2023-03-15

The Works lands $12.6M to help brands tap into the creator economy

The Works, a platform that connects brands with creators for content generation, announced it has raised $12.6 million in a Series A funding round. The round was led by Alpha Edison with participation from existing investors including Axel Springer, Flybridge and TCG Crypto....more

Adweek • 2022-02-01

This Startup Wants to Make Creator Partnerships as Easy as Buying Media

The Works is building a platform to streamline how brands work with creators, aiming to make the process more efficient and scalable. Co-founders Perrin Lawrence and Sarah Dale discuss their vision for the future of creator marketing....more

Company Blog / Press Release (Illustrative) • 2024-01-22

The Works Launches New AI-Powered Creator Matching Tool

The Works today announced the launch of its new AI-powered tool designed to help brands more effectively discover and match with ideal creators for their campaigns. This tool analyzes creator content, audience demographics, and past performance to provide highly relevant recommendations, further streamlining the content creation pipeline....more

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