HQ Function

The Chicago headquarters served as the primary center for executive leadership, core product development, data science research, engineering, sales leadership, and administrative operations.

Notable Features:

Located in a prominent skyscraper in downtown Chicago, the office likely offered modern amenities and collaborative workspaces typical of a growing tech company. Specific architectural details are not widely publicized.

Work Culture:

4C Insights reportedly fostered an innovative, data-driven, and collaborative work environment. The culture emphasized leveraging data science for marketing solutions and achieving client success in a fast-paced industry.

HQ Significance:

The Chicago HQ was strategically important, anchoring 4C's operations in a key U.S. market and providing access to a rich talent pool, major advertising agencies, and brand clients.

Values Reflected in HQ: The choice of a central, modern headquarters in a major city likely reflected 4C's values of innovation, ambition, professionalism, and its positioning as a key player in the ad tech landscape.

Location:

Prior to its acquisition by Mediaocean, 4C Insights maintained a significant global presence with offices and operations across North America, Europe (EMEA), and Asia-Pacific (APAC). The company supported multinational brands and agencies by delivering data-driven marketing solutions, particularly in converged TV analytics and social media intelligence, tailored to regional market requirements. Key functions supported globally included sales, client services, data analytics, product development, and market expansion.

Street Address:

1 E Wacker Dr, Suite 2400

City:

Chicago

State/Province:

IL

Country:

USA