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We Heart It is an image-based social network renowned for its focus on inspiration, aesthetics, and self-expression. Users can discover, collect (by 'hearting'), and share a vast array of images, GIFs, and articles related to fashion, beauty, travel, quotes, lifestyle, and more, curating personal visual collections. Launched in 2008, it gained popularity, especially among young women, for its positive and visually rich environment. We Heart It was acquired by Supernova in 2016, and subsequently by Maple Media in 2019, under whose ownership it continues to operate and serve its global community.
Serves as the central operational hub for Maple Media, managing its diverse portfolio of mobile applications and websites, including We Heart It. Key functions include strategic direction, product development oversight, marketing, business development, finance, and administrative support for all its properties.
Located in Century City, a prominent business district in Los Angeles, the headquarters likely features modern office facilities designed to foster collaboration and innovation for a tech-media company.
As a company managing a large portfolio of apps, Maple Media's work culture is likely dynamic, data-driven, and focused on growth and user engagement. It probably encourages agility and collaboration among teams working on various products.
This headquarters is the command center for Maple Media, driving the strategy, operations, and growth for its extensive collection of over 100 applications, including the ongoing development and management of the We Heart It platform.
We Heart It boasts a significant global user base, with millions of users from diverse countries actively creating, curating, and sharing content. While its core operations under Maple Media are primarily based in North America, the platform itself is accessible worldwide, fostering an international community built around visual inspiration and shared interests. Global functions are centered on providing continuous platform availability, content delivery, and community support to its users across various regions.
10100 Santa Monica Blvd, Suite 1250
Los Angeles
CA
USA
Address: Address not publicly listed
To facilitate partnerships, advertising sales, and talent acquisition on the East Coast, and to engage with the vibrant tech and media ecosystem in New York.
Address: Address not publicly listed
May serve as a center for specific product development, technical support, or R&D, benefiting from Canada's skilled workforce and tech incentives.
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As of April 2025, We Heart It' leadership includes:
We Heart It has been backed by several prominent investors over the years, including:
Publicly available information regarding specific C-suite executive hires or exits at Maple Media directly in the last 12 months is limited. Major leadership changes are typically announced via official press releases or significant media coverage.
Discover the tools We Heart It uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Professional email communications related to We Heart It would likely originate from Maple Media's corporate domain (e.g., @maplemedia.io). Common email patterns at tech companies include [first].[last]@[domain.com] or [first_initial][last]@[domain.com].
[first].[last]@maplemedia.io or [first_initial][last]@maplemedia.io
Format
jane.doe@maplemedia.io
Example
75%
Success rate
TechCrunch • August 2, 2019
Maple Media, a Los Angeles-based company that acquires and operates mobile apps, announced its acquisition of We Heart It from Supernova. We Heart It is an image-based social network popular with young women for finding and sharing inspiring images. The terms of the deal were not disclosed....more
We Heart It Blog (via Internet Archive) • December 9, 2020
We Heart It published a year-in-review highlighting user engagement, popular content trends, and community growth throughout 2020, underscoring its continued relevance as a platform for visual inspiration and positive content....more
We Heart It Blog (via Internet Archive) • March 17, 2021
We Heart It encouraged users to utilize its 'Articles' feature, allowing for long-form content creation and sharing, expanding the platform beyond image collections to include more in-depth personal expression and storytelling....more
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